1、2011高一英语学案：M4U1 Project（牛津译林版必修4）课题：M4U1 Project Teaching aims 1. Get to know how to cooperate and do the project with classmates.2. Practise the four skills, and especially the writing and speaking skills in the course of doing the project. 3. Try to apply the skills learnt in this section to finis
2、h the handout.Difficult points：learn how to develop an ad campaign Task one 翻译下面的单词或者短语reach appeal to have sth. in mind put together figure out care aboutemploy be concerned withdetermine personallyin advance get acrossreact develop an ad campaignTask two: answer questions in the first PartA 1. Wha
3、t is an ad campaign?2. What media can you use in an ad campaign?3. What is important when you are planning an ad campaign?Have stuedents read the second paragraph Part B and answer the following questions 1 What is the subject of this ad campaign? 2 Why do they build this ad campaign? 3 Who is the t
4、arget audience for this ad campaign? 4 What is the ad campaign aim to do ?Task three :read the first paragraph and find out main idea of each oneParagraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5Task four: fill in the blanks To build an ad c_Step One*have a clear g_ and t_ audience in mind;do a
5、 little r_ and you can c_ right m_ for the right people.Step Twogather i_ from your research;*It is important to always try to a_ to the wayThe audience will r_.Step Threeuse different m_ to get your message a_*decide what a_ you want to use to r_ your audience课文及知识点的讲解1. 1.1Unlike a single advertis
6、ement, an ad campaign is a _ programme of advertisements _various kinds of ads to reach a certain audience.A planned used B. planned usingC. planning used D. planning using1.2In an ad campaign you may _ different kinds of media, _ posters, newspaper, magazines, radio and television.A. need employ ,
7、includesB. need employ, includingC. need to employ includedD. need to employ including2 EX. The audience _(be) very excited when they saw their favorite star. audience表示“观众，听众”。当把它作为 整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等3. When you start a successful ad campaign,
8、you must have a clear aim and an audience in mind. have in mind 考虑/想到/记得a) 你想让谁来做这项工作。2. 在那么短的时间内记住所有的新生词是很困难的。4 Consider的用法与例句1. He considered studying further in Beijing University. 2. He is considered to be the best person for the job.3. I am considering going abroad. 我正在考虑出国。4. I consider it a g
9、reat honor. 我认为这是极大的荣幸5 We consider that the driver is not to blame. 我们认为这不是司机的过错。6 We consider it (to be ) true. 我们认为这是真实的。7 Have you considered how to solve this problem? 你考虑过怎样解决这问题吗?8 Charles Babbage is generally considered _ the first computer. A. to invent B. inventing C. to have invented D. h
10、aving invented5 In order to determine your audience ,you will need to do a little research and analysis in advance. determine的用法与例句（决定, 确定, 测定, 使下定决心 定日期）1 We determined to go at once.2 Her encouragement determined me to carry on with the work.3 We should first try to determine how much it is going
11、to cost.4 The size of the crop is determined by the amount of the rainfall.be determined to do sth I am determined to work hard.6 After you have decided who your audience is, it is time to decide what you want the audience to know or think about.1. If it _tomorrow, hell come to school with an umbrel
12、la.rain B. rains C. will rain D. has rained2. How do you usually go to work? - If it is fine, I _on foot.will go B. go C. have gone D. wont go3. She wont leave until she _ a better job.A. Find B. finds C. will find D. has found7 It is important to always try to appeal to the audience in order to get
13、 them to react in a certain way.appeal . n 呼吁，要求，上诉，感染力，吸引力1 His appeal for forgiveness went unanswered.2 Films of that sort have lost their appeal for me.3 The court(法院） rejected his appeal.appealing . adj 打动人心的；有吸引力 的； 有趣的1 What an appealing little boy!2 The idea of a free holiday is rather appeal
14、ing.3 He was attracted by the dogs appealing eyes.appeal to：move the feeling; attract 有感染力；有吸引力Does these paintings appeal to you? 你对这些画感兴趣吗？Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。 appeal to sb. for help.向某人恳求帮助 make an appeal to sb. for sth. 为某事向某人发出呼吁8.react in a certain way a way to
15、do sth a way of doing a way + 定语从句（ that/ in which / 省略） 9 What aspects of this problem would they care about or be concerned with? be concerned with 和有关；涉及e.g. The book is primarily concerned with Soviet-American relations during the Cold War. be concerned about/for 关心/关注concerned about protecting
16、environment.be concerned to do sth 认为(做某事)重要e.g. She was concerned to write about situations 10 There are lots of different ways to get your message across when you are putting together an ad campaign.get across;通过 被理解 get along with 与 相处get down to;开始认真做某事 get through 做完，办完，通过（议案），度过11 This decisio
17、n should depend mainly on your target audience and which kinds of ads reach that group best.depend on 例Whether well go camping depends on the weather in the afternoon.拓展 dependent . adj dependence.名 Independent. adj independence. n 注意：rely on 依赖；信任；主语常为人。12 Our main aim is to discourage young people
18、 from smoking.Discourage为及物动词，意为劝阻，阻止，句中用discourage sb form doing sth结构表示阻止某人做某事。I discourage him from borrowing money. 我劝阻他不要借钱。Discourage也表示，“使泄气”，此时其后以表示人的内容做宾语其后不与from连用。The hardships she faced discouraged her.Dont let one failure discouraged you: try again. 词汇积累 courage 名词勇气 encourage动词鼓励discou
19、ragement 名词挫折 discouraging形容词“另人沮丧的”discouragingly副词“使人沮丧地” discourager名词“劝阻者”13 we will also publish an article in the school magazine informing students about the dangers of smoking Inform 通知，告诉，向报告，是很正式的用语，文中使用了inform sb about sth 结构，表示把“某事告诉某人”也可以用这种结构inform sb of sth He informed the police of about the robbery. 他向警察报告了那起抢劫案。inform oneself of sth 表示“是自己清楚，了解某事”do inform yourself of the fact. 你自己一定要明白事情的真相keep sb informed (of sth )表示“让某人知道某事，将某事通知某人”Please Keep me informed(of about what happens)inform that 表示“告诉某人”Can you inform me where he lives?
