1、高考资源网（） 您身边的高考专家广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。现在广告已经在人们生活中起到重要的影响和作用。AdvertisingAdvertisements are getting their way into peoples lives.People depend on advertisers in their daily lives because they are consumers.The advertisers are always manufactures.Sometimes
2、they are salesmen.Their merchandise(商品) needs advertising.Thus nearly every product is advertised.To some extent(程度)，good advertising means success while bad advertising can mean failure.There are many ways to advertise and “ads” come in different forms.Newspapers carry advertisements.Some products
3、are announced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.However，advertising is not always truthful.A product is often misrepresented.The advertiser exaggerates(夸大
4、) the benefits of the merchandise he wants to sell.Thus，he misrepresents the truth.The consumer falls victim to such advertising.Millions of people have bought advertised products and they havent always been satisfied.Section Warming Up & ReadingPreparingcasual adj.偶然的；随意的；临时的conscience n.良心；道德心feat
5、ure n.特征；特色；特写；容貌worthy adj.有价值的；可敬的corporation n.公司；法人；社团technique n.技巧；技术basis n.基础；根据budget n.预算generate vt.产生；发生response n.回答；答复；反应；响应target n.目标；对象；靶子advertiser n.登广告者；广告客户rely vi.依赖；依靠；信赖visual adj.看的；视觉的association n.关联；协会；联系turn.into.使变成fit into适合at the expense of.以花费为代价rely on依赖；依靠have no u
6、se for对不耐烦；厌恶；不需要With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。Television_adverts_are_expensive_to_make_and_to_show.电视广告的制作和播放是昂贵的。However_good_an_advertisement_is，people are unlikely to be p
7、ersuaded if the product is unsuitable for them.一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。 Scan the text and then choose the best answer according to the text.1Which kind of advertisements turns us into walking advertisements?AThe kind in train stations.BThe kind on the Internet.CThe kind on our casual garments.
8、DThe kind in magazines and newspapers.2Which group does making computer game ads appeal to?AAdults.BAdolescent boys.CYoung women.DAll the above.3Which kind of adverts can give you more details?ATV.BMagazine.CNewspaper.DBoth B and C.4Which one is TRUE?AAdvertisements can only inform people.BAdvertise
9、ments can only influence people.CAdvertisements use different means to communicate its message.DBusiness doesnt pay for adverts.5What do advertisers do to make effective advertisements?AIdentify their target.BAppeal to their target.CUse a suitable medium.DAll the above.答案：15.CBDCD Fill in the blanks
10、 according to the text.We can meet many advertisements in our 1._(day) life.An advertisement is a message or announcement 2._ informs or influences people.Advertisers must pay 3._ their ads，so the message must reach the target audience，or their money would 4._(waste)So they must do some research to
11、make the product fit into the audiences lives.5._(identify)their target is not enough，they should try their best to appeal to their target.For example，the 6._(environment) protection advertisement appeals to the audiences conscience or their desire to be 7._(worth) citizens.At the same time，advertis
12、ers must also place their ads in the right medium，such as TV，newspapers，magazines.8._(do) this，they also need to spend money.They have to be a big corporation with a big budget to afford the ads.In addition to 9._(worry) about the expense，advertisers must consider which media are most appreciate.For example，if the ad relies on visual effects，it is no use advertising products on radio.However，people dont buy the products they are not interested in or have no use 10._答案：1.daily2.that3.for4.be wasted5Identifying6.environmental7.worthy8.To do9.worrying10.for 高考资源网版权所有，侵权必究！
