1、What did you watch just now?What do they persuade people to do?Support the fight against AIDSUnit 4 Readinglearning aims1 to learn some basic knowledge about ads 2 How to read expository writingStep One Lead inStart Ahead.Sales for computers.Taking drugs means committing suicide slowly.Try to divide
2、 them into two parts.Ads for public issuesAds for salesProject HopeSay No to drugsshampoocomputerpublic service advertisementscommercial advertisementsStep Two Reading strategy1 What is expository writing?Expository writing is meant to introduce you basic information on a topic.2 What kind of format
3、 does it usually follow?It usually follows the same basic format:introduction of subject,supporting details,conclusionDiscuss the structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsPara1Para2-5Para6Step ThreeFast reading1)What do advertise
4、ments encourage people to do?2)What does PSAs stand for?3)What are PSAs meant to do?To buy a product or service or believe in an idea.zxxkPublic service advertisements.To educate people about health,safety or any other issue which affects public welfare.Step FourReading for details Task 1 Detailed-r
5、eading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promote a prod
6、uct or service,while aPSA is often placed for free,and is intended to educate people about issues which affect public welfare.3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?Because although the ads do not lie,they do
7、not tell you the complete truth.In 1996.1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An
8、 ad warning people against smoking is an example of a PSA.not onlyNot allPSAsT /FTask 2What are their similarities and differences?persuasive exciting billboards Internet promote educate expenseTask 3 Task reading Fill in the blanks with right wordsSimilaritiesPlaces foundMethods used_ language_ ima
9、gesbillboardsnewspapers magazinesthe internet radiozx.xktelevisionpersuasiveexcitingTypes Differences PurposesCommercial adsPSAsto _ a product or serviceto educate people about health,safety or any other issue which affects public welfarepromoteTypes _Com-mercial adsPSAs“Bright-Teeth fights bad brea
10、th!”“You are proud of your cooking,so shouldnt you buy the very freshest food?”“Yes to life,no to drugs”“Knowledge changes life”“Project Hope schooling every child”“Smoking is committing a suicide slowly”Examples Step Five Consolidation1.In the sentence“A commercial ad is one which someone has paid
11、for to promote a product or service”,the word“promote”means _A.to sell a product or service at a higher priceB.to sell a product or service for freeC.to help sell a product or service or make it more popularzx,x,k2.What does the advertiser mean by saying“You are proud of your cooking,so shouldnt you
12、 buy the very freshest food?”A.Since you are good at cooking,you neednt buy the very freshest food.B.Because you are a nice cook,the very freshest food is your favorite choices.C.If you are satisfied with your cooking,you shouldnt buy the very freshest food.3.Which of the following advertisements is
13、 different from the others?A.Bright-Teeth fights bad breathB.Project Hope schooling every childC.Knowledge changes life4.What is the authors attitude towards ads?A.All ads tell the complete truth and we should believe them.B.ads dont tell the truth and we mustnt believe them.C.Some ads offer inaccurate information and we should be careful about them.Step Six Have a DiscussionStep Seven SummaryWhat have you learnt about ads in this passage?1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step Eight HomeworkThank you for joining us!Goodbye!
