1、Unit 6 The MediaLesson 2&Lesson 3 词汇知识自主学习.根据语境写出正确的单词1._in the newspaper 在报纸上登广告2.make a _of a _ video of an event录制一个事件的高清视频3.create a basic type of _创建一个基本类型的广告4.the concept of _自由的概念5.the _ purpose of promoting and selling goods推销和销售商品的基本目的advertiserecordinghigh-definitionadvertisementfreedomfun
2、damental6.social,economic and _developments社会、经济和技术的发展7.be _for a marketplace适合市场8._and hold the attention of the public吸引和保持公众的注意力9.a high standard of _design高标准的视觉设计10.the _in advertising广告的增加11.in a world of _advertising在竞争激烈的广告世界中technologicalsuitableattractvisualboostcompetitive12._the highest
3、standard of design with creative ways将最高标准的设计与创造性的方式相结合13.work in the past _真诚地对待过去14.sell products and services for a _销售产品和服务以获取利润15.society and _社会和福利16._in improving their _参与改善他们的社区17._advertisements赞助广告combinegenuinelyprofitwelfareparticipateneighbourhoodsponsor.根据语境选择恰当的介、副词填空1.A students edu
4、cation does not only consist _learning academic subjects.2.It was evident that someone had gone _my possessions.3.At Sun Hotel,you can find a room that is suitable _you.4.He couldnt get a new job because _his medical history.5.Maria has been used _driving the car on the left.6.Raw meat must be kept
5、separate _cooked meat.ofthroughforoftofrom7.You think no one can stand _against youthats what you think.8._fact,its common to experience some serious hurt from your friends.9.If you look _it carefully,you will find it soon.10.Everyone should make a contribution _protecting the environment.11.Over ha
6、lf the population of this country participate _sports.12.Theyll have to give _completely on certain of their studies.outInfortoinup阅读精析合作学习Task 1 框架宏观建构:整体理解1.Skim the passage and fill in the blanks.Para.1:The fundamental _of the advertising industry.Paras.2、3:The _ between the classic advertisement
7、s and the modernadvertisements.Paras.4、5:The _ of the modern advertisements.Para.6:The purpose of the _ advertisements.答案:purpose differences features public2.Whats the main idea of this passage?_The passage is mainly to help us get a thorough understanding of ads.什么是介绍性说明文?介绍性说明文是一种向读者介绍人、事、地、物等基本情
8、况的说明文。具有概括性和全面性的特点。它以传授知识为主要目的。此类说明文的写作,一般均对内容分类分项,文章条理性强,多用概括和举例的说明方法。语言要求平实简明,通俗易懂。Task 2 文本微观剖析:细节探究1.Choose the best answer.(1)What do advertisements encourage people to do?A.To buy something that they dont need.B.To buy a product or service,or to believe in an idea.C.To tell people to do someth
9、ing beneficial to them.D.To cheat people.(2)What are public advertisements meant to do?A.To ask people to help others.B.To make people think they are useful.C.To educate people about health,safety,or any other problem that affects public welfare.D.To tell people not to smoke.(3)What is NOT the diffe
10、rence between a commercial advertisement and a public advertisement(PA)?A.A commercial advertisement is one which someone has paid for while a PA is often for free.B.A commercial advertisement promotes a product or service while a PA is intended to educate people about issues which affect public wel
11、fare.C.A commercial advertisement aims to gain benefit from the receivers while a PA aims to educate people.D.A commercial advertisement appears almost everywhere while a public advertisement only appears on TV.(4)If a consumer doesnt want to buy a false product,he needs to _.A.believe in the shopke
12、epers wordsB.be educated about techniques used by advertisers and not blindly accept everything that is said in advertisementsC.accept everything that is said in advertisementsD.bargain with the shopkeepers(5)Why should we follow the advice in PAs?A.Because they use attractive pictures and clever la
13、nguage.B.Because they educate us to make an effective decision.C.Because they have definite aims.D.Because they are meant to be helpful,and by following the advice in PAs,wecan often learn a lot.2.Reread the passage and fill in the blanks.The advertising gameDefinitionAn advertisement uses words and
14、 pictures to(1)_ people to buy a product or service,or to believe in an idea.Two main(2)_of ads(3)_adsThey are(4)_ for to advertise a product or service.persuade/convincetypes/kindsCommercialpaidThe advertising gameTwo main(2)_of adsPublic adsThey are often run free of(5)_,and are meant to educate p
15、eople about health,safety,or any other problem that has an(6)_ on public welfare.They dont play(7)_ on people.They(8)_ at teaching and benefiting people,helping us lead better lives.WarningsBe(9)_ of the skilful methods used in ads to try and sell us things.(10)_ falling for the tricks some advertis
16、ements play.types/kindschargeeffecttricksaimawareAvoid译文:它很可能是一个公司的名称,_。其中可能包括产品原产地的名称译文:但随后他们意识到,_在一个产品和服务之间存在直接竞争关系的市场上,它可能并不适合。译文:为了在广告竞争激烈的世界中脱颖而出,_他们必须将最高标准的设计与创造性的方法结合起来,使人们相信他们“必须拥有该产品”。Task 3 阅读思维升华:主题实践1.Whats the fundamental purpose of the advertising industry?How many types ads are mentio
17、ned in the passage?(Critical Thinking批判性思维)_They aim to promote and sell goods to people who might need them.Andaccording to the text,two ads are mentioned,respectively,the commercialadvertisement and the public advertisement.2.How do you think of advertisements in your life?(Creative Thinking 创造性思维
18、)_In my opinion,everything has two sides,and advertising is no exception.Theexistence of advertisements plays a guiding role in peoples life,which has bothadvantages and disadvantages.As the receivers of advertisements,we shouldhave the ability to distinguish right from wrong.1.advertise vi.&vt.为做广告
19、*We are currently advertising for a new sales manager.目前我们公开招聘一位新的销售经理。*The company is spending heavily to advertise its strongest brands.该公司在花重金为其最强势的品牌做广告。要点精研探究学习【词块积累】(1)advertise for sb./sth.登广告征求某人/某物advertise in在上登广告(2)advertisern.广告商;登广告者advertisementn.C广告 U广告宣传put an advertisement in/on在上登广
20、告【巧学助记】A commercial advertisement is one which someone has paid for to advertise aproduct or service.商业广告是一种某人为了推销某种产品或服务而花钱做的广告。【熟词生义】Vera did not advertise the fact that she was ill,so her death came as a shock to herfriends.薇拉没有公布过自己患病的消息,所以她的去世让她的朋友们震惊不已。()公布【即学活用】(1)语法填空We should advertise _som
21、eone to look after our children.Put an _(advertise)in the local paper to sell your car.Players should be allowed to earn money from _(advertise).(2)We _quite widely.我们为这次音乐会做了相当广泛的宣传。foradvertisementadvertisingadvertised the concert2.purpose n.意图,目的*Our campaigns main purpose is to raise money.我们这次活
22、动的主要目的就是募款。*These gifts count as income for tax purposes.这些赠予应属于纳税的收入。【词块积累】on purpose故意地,有意地(反义:by chance/accident)for/with the purpose of.为了;出于目的【即学活用】(1)语法填空The purpose _their visit is to ask for help.He didnt tell her the news _purpose,but it really made her sad.I am coming _the purpose of telli
23、ng you the good news.(2)_is to provide a complete guide to the university.本书旨在全面介绍这所大学。ofonfor/withThe purpose of the book(3)She came here _seeing her future daughter-in-law.她来这儿的目的是看望未来的儿媳妇。(4)She seems to do these things _.她似乎在有意地做这些事。(5)I ran all the way to school,_ Id have been late.我一路跑到学校,要不然就
24、迟到了。for/with the purpose ofon purposeotherwise3.originate vi.开始,发源 vt.创作*The disease is thought to have originated in the tropics.这种疾病据说起源于热带地区。*Locke originated this theory in the 17th century.洛克于17世纪创立了这个理论。*(2020江苏高考)The original iron boxes with the round roofs first appeared in 1926.最初的圆顶铁盒子最早出现
25、在1926年。*Many Americans are African by origin.许多美国人是非洲血统。【词块积累】(1)original adj.原来的,起初的originallyadv.原来,起初(2)have ones origin(s)in 起源于by origin依据血缘;从血缘来看;依原始位置;原籍为in origin起源于;本质上;从起源上origin of.看的起源【即学活用】语法填空(1)_(original),we had intended to go to Italy,but then we won the trip to Greece.(2)Most cough
26、s are viral _origin.(3)This is the _(origin)painting,and the others are copies.Originallyinoriginal4.suitable adj.合适的,适宜的*This programme is not suitable for children.这个节目儿童不宜。*I dont have anything suitable to wear for the party.我没有适合在聚会上穿的衣服。*(2020江苏高考)If you look at all sides of the situation,youll
27、 find probably a solution that suits everyone.如果你能看到这种情况的各个方面,你有可能找到适合每一个人的解决方案。【词块积累】(1)be suitable for 适合于(2)suit vt.适合suit.to使适合be suited to适合/适应于【即学活用】(1)语法填空The programme is _(suit)for children.You should be suited _the new surroundings.All these books are suitable _children.(2)Will it _if I co
28、me around at three?我3点左右来,你觉得合适吗?(3)He _the teaching profession.他不适合教书这个职业。suitabletoforsuit youis not suited to5.attract vt.吸引,引起的注意;使喜爱;引起的好感(或爱慕)*Particularly now,in modern times,advertisements need to attract and hold the attention of the public.在现代,尤其是现在,广告需要吸引并保持公众对此的注意力。*(2020新高考全国卷)Many muse
29、ums are lively places and they attract a lot of visitors.许多博物馆是热闹的地方,它们吸引了很多游客。*(2020江苏高考)It has always been an attraction for those who are keen on anything that is Chinese.对于那些热衷于任何与中国有关的东西的人来说,它一直是一个吸引力。【词块积累】(1)attract sb.to.把某人吸引到;吸引某人做attract ones attention/interest吸引某人的注意/兴趣(2)attractionn.吸引人
30、的事物,吸引力(3)attractiveadj.有魅力的,吸引人的be attractive to sb.对某人有吸引力【巧学助记】Blackpool is the top tourist attraction in England.A number of visitors from allover the world are attracted by the attractive scenery there.布莱克浦是英国最著名的旅游景点。许多来自世界各地的游客都被那里迷人的风景所吸引。【即学活用】(1)语法填空What first attracted me _her was her inc
31、redible experience of life.With all these _(attract),no wonder tourism is increasing wherever there is a Disneyland.He was handsome and intelligent and obviously very _(attract)to girls.toattractionsattractive(2)I felt somewhat disappointed and was about to leave when something occurred that _.我感到有点
32、失望,正要离开,这时发生了一件事引起了我的注意。(3)Ill stay four days in Beijing to visit _.我会在北京待4天,游览一些著名的旅游景点。attracted my attentionsome famous tourist attractions6.consist of由组成*Your password should consist of at least 6 characters.你的密码至少应该包括6个字符。*Our deeds must consist with our words.我们必须言行一致。【词块积累】consist in=lie in 在
33、于,意味着consist with与一致;符合consist of/be composed of/be made up of由组成【名师点津】consist of与consist in不用进行时态,也不用被动语态。consist of可以与be made up of互换。【即学活用】(1)语法填空Success consists _the ability to continue efforts through failures.Theory should consist _practice.(2)一句多译地球由七大洲四大洋组成。_=_inwithThe Earth consists of se
34、ven continents and four oceans.The Earth is made up of/is composed of seven continents and four oceans.7.apply vi.申请vt.应用,使用*He is now applying the same techniques to white blood cells.他现在正将同样的技术应用于白细胞。*Interested in this international network,I am writing to apply for its membership.对这个国际网络感兴趣,我写信申
35、请成为它的会员。【词块积累】apply to(doing)sth.适用于(做)某事apply.to(doing)sth.把应用于(做)某事apply oneself to(doing)sth.致力于,专心于(做)某事apply(to.)for sth.(向)申请某物【巧学助记】Any applicant who would like to apply to become an assistant in our company should send us an application.任何想申请来我们公司当助理的申请者都要寄给我们一份申请书。【熟词生义】The nurse applied th
36、e ointment to the wound.护士把药膏敷在伤口上。()涂抹,敷【即学活用】(1)语法填空Find out ahead of time what regulations apply _your situation.You will pass your exams if you really apply yourself to _(work).You should attach a recent photograph to your _(apply)form.In my estimation,the job _(apply)is well qualified for the j
37、ob.(2)The rules havent _.这些规章制度已经不适应现在的新形势了。(3)The graduate _but was refused.这个大学毕业生向这家公司申请工作但被拒之门外了。toworkingapplicationapplicantapplied to new situations nowapplied to the company for a petitive adj.竞争性的;竞争性强的;有竞争力的*Graduates have to fight for jobs in a highly competitive market.毕业生不得不在竞争激烈的市场上奋力争
38、取找到工作。*We need to work harder to remain competitive with other companies.我们必须更加努力工作以保持与其他公司的竞争力。*(2019浙江高考)Aggressive wildfire control has left California forests crowded with small trees that compete with big trees for resources.激进的野火控制使得加州森林挤满了小树,与大树争夺资源。【词块积累】(1)compete for.为而竞争;角逐compete with/ag
39、ainst.与竞争compete in.在方面竞争;参加比赛(2)competitionn.竞争,竞赛competitor n.参赛者;对手【巧学助记】The competition is very fierce hundreds of competitors are competing for 56medals,so I regret having taken part in this competitive game.比赛非常激烈数百名选手争夺56块奖牌,所以我很后悔参加了这场竞争性强的比赛。【即学活用】(1)语法填空I will attend the annual English Spe
40、ech _(compete)held in our school a week later.Living in a highly _(compete)society,you definitely have to arm yourself with modern technology and skills.To her joy,her son was selected to compete _the London marathon.(2)Athletes from many countries _the first gold medal in the Olympic Games.来自许多国家的运
41、动员为获得奥运会的第一枚金牌而彼此竞争。Competitioncompetitiveincompeted with/against each other bine vt.(使)结合,(使)组合*Hydrogen and oxygen combine to form water.氢与氧结合形成水。*Several factors had combined to ruin our plans.几种因素加在一起毁了我们的计划。*(2020江苏高考)Technological innovations,combined with good marketing,will promote the sales
42、 of these products.技术创新与良好的市场营销相结合,将促进这些产品的销售。【词块积累】(1)combine.with/and.把与结合起来be combined with与结合(2)combinationn.结合,联合;组合;联合体,结合物in combination(with)(与)联合/结合【熟词生义】The combine had cut a swathe around the edge of the field.联合收割机把庄稼绕田边割了一长条。()联合收割机【知识延伸】表示“把与相联系”的短语还有:connect.with.associate.with.link.w
43、ith/to.relate.to.【即学活用】(1)语法填空If he can combine his ability _hard work,he should be very successful.He said that several factors had combined _(harm)their friendship._(combine)with a foreign firm,they think theirs is most likely to become stronger.(2)The company is developing a new product _several
44、research centers.这家公司正在联合几家研究中心开发一种新产品。withto harmCombinedin combination with10.link vi.&vt.连接,联系;把联系起来n.联系;纽带;关联*The video cameras are linked to a powerful computer.这些摄像机是与一台功能强大的计算机相连接的。*Police suspect there may be a link between the two murders.警方怀疑那两桩凶杀案可能有关联。【词块积累】link.to/with/and.把与连接/联系起来be l
45、inked to/with.与有联系link up(with)(与)连接/结合a link between.and.与之间的联系a link with.与的联系【即学活用】(1)语法填空Youd better give up smoking,Tom,for many diseases are linked _smoking,you know.From the map we can see the two highways link _here.As a matter of fact,there is a direct link _smoking _lung cancer.(2)The new
46、bridge will _the mainland.这座新的桥将这座岛屿与大陆连接起来。to/withupbetweenandlink the island to11.participate vi.参加*I dont know she didnt participate in the discussion.我不知道她没有参加讨论。*Id like to participate with you in sufferings.我愿意和你共患难。【导图理词】【易混辨析】participate“参与”,侧重指参加某一项活动,常与in 搭配,即participate in sth.take part i
47、n“参与”,通常指参加大型的群体性或集体性活动,并发挥一定作用join通常指加入某一组织、团体或俱乐部,join sb.in(doing)sth.和某人一起做某事join in指参加活动,多指参加小规模的活动,如球赛、游戏等,常用于日常用语中 attend常指参加会议、典礼、婚礼;上学;听讲座、报告、音乐会等【即学活用】(1)选词填空participate,take part in,join,join in,attendHe _us _the discussion yesterday.Its said that he _the army last year.We _all kinds of a
48、fter-school activities to keep fit.How many people _ in the rescue work after the earthquake in Japan?Tom as well as my classmates _my wedding last night.joinedinjoinedtake part inparticipatedattended(2)Id like to _.对于您的参加,我表示衷心的感谢。(3)_will have an opportunity to speak.所有参加辩论的人都有机会发言。express my sinc
49、ere thanks for your participationAll the participants in the debate12.However,not all advertising is about selling products and services for a profit.然而,并不是所有的广告都是为了盈利而销售产品和服务。【句式解构】not all是部分否定,表示“并不都”。*Not both of them are useful.并非它们两个都有用。*Not all body languages mean the same thing in different c
50、ountries.并非所有的身体语言在不同的国家都具有相同的意思。*Not every student can understand him.并非每一位同学都能理解他的意思。*None of the students can understand him.没有一个学生能理解他的意思。【名师点津】部分否定与全部否定(1)both与all,every及其相关合成词用于否定句时,通常表示部分否定。all.not.=not all.并非所有的都both.not.=not both.并非两个都every.not.=not every.并非每一个都(2)若表示完全否定,可借助于none,no one,no
51、body,nothing,neither等。【即学活用】(1)将下列句子改为全部否定句Both of us know how to face the problem._.Everything here doesnt go well._.(2)句型转换All my friends do not study well._my friends study well.Neither of us knows how to face the problemNothing here goes wellNot all13.To stand out in a world of competitive adver
52、tising,they must combine the highest standard of design with creative ways to make people believe that they“must have the product”.为了在竞争激烈的广告世界中脱颖而出,他们必须将最高标准的设计与创造性的方法结合起来,使人们相信他们“必须拥有该产品”。【句式解构】To stand out in a world of competitive advertising为动词不定式短语作状语,表示目的。*Her mother plans to fly to Beijing a
53、t least four times a year to visit her.她母亲计划每年至少四次飞到北京来看她。*In order to/To keep warm,we shut all the windows.为了保暖,我们把所有窗户都关上了。*I hurried through my work so as to/in order to/to be in time for the wonderful TV programme.我匆匆忙忙地忙完这项工作以便能够及时赶上精彩的电视节目。*They reached the company out of breath,only to be tol
54、d they were fired.他们上气不接下气地赶到公司,却被告知他们被解雇了。【名师点津】动词不定式作状语(1)to do不定式表示目的或者将来。(2)在动词不定式前可加上in order(to),so as(to)等用以表示目的。(3)动词不定式还可以作结果状语,一般放在句子后面,且常表示出乎意料的结果,常与only,just等词连用。注意事项(1)in order to可以位于句首或句中,so as to不能置于句首。(2)现在分词作结果状语则表示意料之中的结果。【即学活用】(1)The World Adolescent Robotics Competition will be h
55、eld in Tianjin at the end of July _.世界青少年机器人大赛将于7月底在天津举行,以促进机器人学的发展。(2)_,all of you,fresh students,must learn to communicate with and be kind to others.为了让自己适应新的环境,你们所有新生,必须学会与人沟通,善待他人。(3)Our government must take some effective measures _.我们的政府必须采取一些有效的措施来保护我们的环境,使其免受污染。in order to promote the devel
56、opment of roboticsIn order to adapt yourself to the new environmentto protect our environmentfrom being polluted【要点拾遗】include vt.包括,包含*With English words getting popular in both media and daily life,a Chinesedictionary has included 239 of them.随着英语单词在媒体和日常生活中越来越普及,一本汉语词典已收入了239个英文单词。*She will talk o
57、n the issues she cares passionately about including education andnursery care.她将会谈一些自己十分感兴趣的话题,包括教育和幼儿护理。【词块积累】including prep.包括,包含including sb./sth.=sb./sth.included某人/物包括在内【易混辨析】include通常表示把某物作为其中的一部分包含在内,指被包含者只是整体中的一部分contain通常用来指某种容器中盛有某物,还指某种物质中含有某成分,指作为组成部分而被“包含”或“容纳”在内,不用于进行时【即学活用】(1)选词填空incl
58、ude,containThe university _ten colleges.This moon cake _sugar and nuts.(2)句型转换The thief stole everything in my purse,including my credit card.The thief stole everything in my purse,_.includescontainsmy credit card included语法精讲优化学习used to和would【情境探究】观察以下句子思考其中黑体部分的用法He used to/would take a walk near
59、the forest in the evening.We would sit in the yard every evening and listen to his stories.【要义详析】一、used to的用法1.used to表示过去的习惯动作或状态现在已不存在,其后接动词原形。*He used to play football when he was young.他年轻的时候常常踢足球。*I used to live in Beijing,but now I live in Shanghai.我过去住在北京,但是现在住在上海。2.used to在句中的几种形式:如果是there u
60、sed to be.句型,反意疑问句用wasnt/werent there。*You used to like opera,didnt you?你过去喜欢歌剧,是吗?*There used to be a church here,wasnt there?过去这里有座教堂,是吗?二、would的用法1.would是will的过去式,表示过去的“意志,意愿”,可用于多种人称。*They said that they would help us.他们说他们愿意帮助我们。2.would指现在的时间时,表示说话人的意愿或向对方提出请求,语气比will委婉,也可表示委婉地提出看法、请求、建议等。*I wo
61、uld like to have a try.我想试一试。*Would you like me to carry it for you?我帮你拿好吗?*Im afraid the journey would be too expensive.我担心这次旅行的费用太高了。3.表示过去反复发生的动作或过去的一种倾向。*On summer evenings they would sit out in the garden.在夏天的晚上他们经常坐在外面的花园里。4.用在虚拟语气中。*If you had come earlier,you would have seen him.如果你早来一点儿,你就能
62、见到他。三、used to和would的用法比较1.相同点(1)would与 used to 都可用来表示过去经常性或习惯性的动作,常常可以换用。*When we were boys we used to/would go for an outing every spring.小时候,每到春天我们都要去郊游。*When I was young I used to/would get up early.我年轻时经常早起。(2)would与 used to 都不能用来表示动作发生的具体频度或具体的一段时间。我去过法国六次。他在非洲住过二十年。2.不同点(1)used to表示“过去常常”,暗含“现
63、在不再了”的意思,强调今昔对比。would只表示过去情况,与现在无关,只表示说话人对过去事实的回顾和陈述。不含有“过去如此,现在不再这样”的意味。*He would go to the park as soon as he was free.过去他总是一有空就去公园。(现在有可能还去)(2)would表示反复发生的动作。如果某一动作没有反复就不能用would,只能用used to。*He was so busy that he would work into the night.他过去很忙,以至于总是工作到深夜。(具有反复性)*I used to live in a flat.我过去住在一套公
64、寓房里。(没有反复性)(3)used to还可与be动词连用,表示过去的状态,而would则不可以。*She used to be a quiet girl.她以前是个文静的女孩。不可以说:She would be a quiet girl.(4)used to本身就指过去的习惯性动作或状态,所以通常不与often,frequently,sometimes等连用;而would则往往带有这些状语。*Often in holidays,he would go to some places of interest.过去,通常在假期期间,他会去参观一些名胜。*He would sometimes si
65、t alone,deep in thought.过去,他会有时候独自坐着陷入沉思。【即学活用】选词填空:would,used to(1)People _believe that the earth was flat.(2)I _go to school by bike when I was young.(3)_you mind leaving us alone for a few minutes?(4)“I _do anything for our country,”said the soldier.used towould/used toWould would【语法主题应用】使用本单元所学情
66、态动词used to和would的相关知识翻译下面小语段。1.我女儿过去喜欢巧克力,但现在喜欢水果,所以她会让我给她买一些水果,比如苹果,香蕉和梨等等。当然,吃水果对一个人的健康是有益的,因此,我会鼓励我的女儿吃水果。_My daughter used to like chocolates,but now she likes fruits,so she would askme to buy her some fruit,such as apple,banana,pear and so on.Of course,eating fruit is beneficial to ones health,
67、as a result,I would encourage mydaughter to have them.2.我们过去在同一间办公室工作的时候,经常一起喝咖啡。但是现在他辞职了,所以我们不再有机会一起喝咖啡了。但幸运的是,我们仍通过微信保持联系,这令我们很高兴。_We used to have coffee together when we worked in the same office.But now hehas quit his job and we dont have a chance to have coffee together anymore,but luckily we would keep in touch through WeChat,which makes us happy.
