1、Project 1Developing an ad campaigncommercial advertisementsPromote a product or serviceDeal with widespread social concernsYes to life,no to drugsKnowledge changes life.Public service advertisementsFrom the pictures,we can see that ads can be seen everywhere and they areplaying a very important part
2、 in our daily life.Learning aims1.To get the basic information on an ad campaign from the handout(传单)on P18.2.To understand the design of the sample(样品，样本）ad campaign on P19.Skimming1.Skim the first text quickly.2.Match the main idea of each paragraph.(Matching game)Self-study guidance(1).Para.1Para
3、.2Para.3Para.42.the definition of an ad campaign/what an ad campaign means4.the target audience and how to determine the target audience3.what the ad campaign says1.how to reach the target audienceMain ideaListening&careful reading 1.Listen to the tape carefully and notice the pronunciation.2.Read t
4、he text carefully then answer the following questions.Self-study guidance(2)1.What is an ad campaign?2.What media can you use in an ad campaign?3.What questions should we first consider?1 What is an ad campaign?An ad campaign is an organized programme ofadvertisements using various kinds of ads tore
5、ach a particular audience.2 What media can you use in an ad campaign?We can use different kinds of media,includingposters,newspapers,magazines,radio and televisions.3 What questions should we first consider?1.Who is the audience for your ad campaign?2.What do you want your ad campaign to say?3.How d
6、o you reach your audience?We have learned how to build an ad campaign,now lets enjoy an Anti-smoking ad campaign.Then,try to analyze how it is built.Passage 2 Anti-smoking ad campaignSkimming1.Skim the text quickly.2.Answer the following questions:Self-study guidance(3)1.What is the subject of this
7、ad campaign?2.When will the campaign start?3.What is the ad campaign meant to do?4.Whats the slogan of the campaign?1.What is the subject of this ad campaign?2.When will the campaign start?3.What is the ad campaign meant to do?4.Whats the slogan of the campaign?The campaign will start on 31May,World
8、 No Tobacco Day.Smoking kills!Anti-smokingTo discourage young people from smoking.1.Listen to the recording.2.Read the text carefully.3.Answer the following questions,if necessary,you may discuss it with your partners.1.Who is the target audience?2.What does the campaign want to say?3.How does the a
9、d campaign reach the target audience?Cooperation&discussionCareful reading1.Who is the target audience?The target audience is high-school teenagers.2.What does the campaign want to say?The ad will educate teenagers about the badphysical effects of smoking and howsmoking affects those people around t
10、hem.also,we will explain all the advantages ofnot smoking and show how smoking is notcool or attractive.3.How does the ad reach the target audience?We will put large posters around theschool with our logo and slogan.Ourwebsite will provide students with moreinformation about smoking.We will also publish an article in the school magazineand organize an essay competition aswell.Self-assessment Finish the English paper about Task7 in 38th periodAnswers 1.use 2.considering 3.meant 4.example 5.reason 6.diseases7.Aim 8.Approaches 9.Providing 10.informing HomeworkDesign an ad campaign
