1、UNIT 6THE MEDIAPeriod FourLesson 3课前自主预习A预期，预料 B赞助，资助；为担保；赞助商；资助者C预算；把编入预算D增长；促进，推动E创始，创造.猜词意1Although the technology originated in the UK,it has been developed in the US.()2Ive sponsored her 1 for every mile that she runs.()3More money is needed to boost the industry.()4At this stage we cant really
2、 anticipate what will happen.()5The firm has drawn up a budget for the coming financial year.()【答案】1E2B3D4A5C.猜单词拼写1advertise v _ n.广告2free adj._ n自由3technology n _ adj.技术的；科技的；工艺的4compete v._ adj.竞争性强的，有竞争力的【答案】1advertisement2freedom3technological4competitive.猜短语填空stood out,participate in,consists
3、of1The Chinese nation is made up of 56 nationalities.The Chinese nation _ 56 nationalities.2He played the violin,and he was much better than the other musicians.He played the violin,and he_ from the other musicians.【答案】1consists of2stood out3I joined the Football Club but I did not take part in any
4、game.I joined the Football Club but I did not _ any game.【答案】3participate in课文语篇研读一、阅读理解()1Compared with modern advertisement，the classical advertisement is _.AattractiveBcompetitiveCsimpleDappealing【答案】C()2 Which one is NOT the topic of a public advertisement?AFighting AIDS.BSaving water.CHelping t
5、he poor.DShanghai Sewing Machines.【答案】D()3Whats the top advertisements aim?ATo create something that has never been seen before and is fascinating for people to look at.BTo make contributions to society.CTo use modern techniques of design.DTo make people know their products.【答案】A()4The last paragrap
6、h is about_.Athe simplest adsBmodern adsCthe top ads of todayDpublic ads【答案】D()5Whats the main idea of the text?AThe advertising skills.BThe effects of advertising.CWith the development of the society，the advertising changes a lot.DThe kinds of advertising.【答案】C二、判断正误()1Advertisements must be attrac
7、tive and creative.()2 The purpose of all advertisements is to make customers spend money.()3“Tsing Tao Beer”tells you three pieces of information,so it is attractive.【答案】1T2F3F()4The purpose of advertisements is creating something that has never been seen before.()5 Producing public advertisements w
8、hich are mentioned in the text is free.()6 Standing out your advertisements is not easy because people are used to high standards of visual design.【答案】4F5F6T三、匹配段落大意【答案】Para.1：C Para.2：FPara.3：APara.4：BPara.5：D Para.6：E Para.1()Para.2()Para.3()Para.4()Para.5()Para.6()AThe advertisements in the marke
9、t.BSomething about modern advertisements.CThe purpose of the advertising industry.DThe top advertisements of today.ESomething about the public advertisements.FSomething about the classic advertisements.课堂新知讲练1locate vt.位于(P58)From the name you would know what the company sells，where they are located
10、，and the name of the product.【翻译】从名称中，您将知道该公司销售什么，它们位于哪里，以及产品的名称。词汇拓讲(1)locate vt.位于；找出的位置be located in 坐落于，位于(2)location n地方；地点；位置【语言提升】The location of the factory is close to the railway.工厂地处铁路沿线。【针对练习】单句语法填空(1)China _(locate)in the east of Asia with the area of 9,600,000 square kilometers.【答案】(1)
11、is located完成句子(2)Mount Huang _Anhui Province.黄山位于安徽省。(3)The centre _ many historical sites.这个中心位于很容易到达许多古迹的地方。【答案】(2)is located in(3)is located within easy reach of2suitable adj.合适的，适宜的(P58)But then they realised that it might not be suitable for a marketplace where products and services are in dire
12、ct competition with each other.【翻译】但随后他们意识到，在一个产品和服务之间存在直接竞争的市场上，它可能并不适合。(1)be suitable to do sth.适合做某事be suitable for sb./sth.适合某人/某物(2)suit v适合；中的意；对方便【语言提升】I dont have anything suitable to wear for the party.我没有适合聚会穿的衣服。【语境助记】The hat doesnt suit her，for one thing it doesnt fit because of its size
13、;for another its color doesnt match her charming face.这顶帽子不适合她：一方面，在大小上不合适，另外一方面，颜色和她那充满魅力的脸庞也不协调。【针对练习】单句语法填空(1)The height of the seat is_(suit)for children.(2)The room is so dirty that it is not suitable_(live)in.【答案】(1)suitable(2)to live完成句子(3)At least in terms of area，that apartment _ still _ li
14、ving.至少从面积上说，那套房子还是适合居住的。【答案】(3)was;suitable for3attract vt.吸引(P59)Particularly now，in modern times，advertisements need to attract and hold the attention of the public.【翻译】在当代，特别是现在，广告需要吸引和保持公众的注意力。(1)attract sb.to 把某人吸引到attract ones attention 吸引某人的注意力be attracted by 被所吸引(2)attraction n吸引(力)；具有吸引力的人
15、或事物(3)attractive adj.有吸引力的；引人注意的【语言提升】Thousands of foreigners were attracted to the Shanghai World Expo the day it opened.上海世博会开幕那天吸引了成千上万的外国人。In China，there are a great many tourist attractions that we can visit every year.在中国，有很多旅游景点，我们每年都可以参观。【语境助记】Im very attracted to her，but I have no attractio
16、n for her,which means she doesnt find me attractive at all.我被她强烈地吸引着，但是我对她没有吸引力，这意味着她根本不觉得我是有吸引力的。【针对练习】单句语法填空(1)Many tourists are attracted _ this beautiful place every year.(2)When she caught sight of the handsome prince，she rushed out to attract _(he)attention.【答案】(1)to(2)his完成句子(3)_，the girl fro
17、m London decided to spend another two days on the farm.被大自然的美所吸引，来自伦敦的小女孩决定再在农场住两天。【答案】(3)Attracted by the beauty of nature4competitive adj.竞争性强的，有竞争力的(P59)To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe th
18、at they“must have the product”【翻译】为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。(1)compete in参加(比赛，竞争)compete with/against sb.和某人对抗compete for sth.为了而竞争compete with sb./sth.与媲美，比得上(2)competition n比赛competitor n竞争者；对手【语言提升】Nobody can entirely keep away from this competitive world.没有人能完全远离
19、这个竞争的世界。Athletes from many countries competed with/against each other for the first gold medal in the Olympic Games.来自许多国家的运动员为争夺奥运会的第一枚金牌而相互竞争。【语境助记】All the excited competitors who are relatively competitive are competing for the honour of winning the gold medal in the competition.所有兴奋的、相对有竞争力的选手都在
20、为赢得比赛金牌的荣誉而竞争。【针对练习】单句语法填空(1)Max will compete_ a race _ others for the first place.【答案】(1)in;with/against完成句子(2)_，I had to _ the _ against 20 other top students _ the annual writing award.I must be very _ to be the winner.作为最年轻的参赛者，我必须参加比赛，与另外20名顶尖的学生竞争以取得该年度的写作奖。要成为获胜者，我必须有很强的竞争力。【答 案】(2)As the you
21、ngest competitor;compete in;competition;for;competitive5combine vi.&vt.(使)结合；(使)组合(P59)To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they“must have the product”【翻译】为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法
22、结合起来，使人们确信他们“必须购买这种产品”。(1)combinewith把与结合起来be combined with 与结合combine against 为反对联合起来(2)combination n结合；联合in combination with 与联合【语言提升】Combined with safety theory，the recent accidents occurring in the world have been analysed.结合安全理论，对近年来国际上发生的事故进行了分析。The new treatment can be used either alone or in
23、 combination with the traditional one.这种新疗法可单独使用，也可以和传统疗法结合使用。【针对练习】单句语法填空(1)Regular exercise _(combine)with balanced diets is the healthy recipe for life.(2)It is a good choice to combine Chinese traditional medicine _ Western medicine.(3)A _(combine)of things is a mixture of them.【答案】(1)combined(2
24、)with(3)combination6link vt.把联系起来 n联系，关联(P59)They realise that it does not matter how attractive the idea linked with the product is most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.【翻译】他们意识到与产品关联的理念有多么吸引人并不重要大多数人都明白，广告的主要目的就是让顾客购买产品。lin
25、kto/with 把与连接/联系be linked with 把与联系起来【语言提升】Yellow is linked with confidence，self-respect and friendliness.黄色一般与自信、自尊和友好相关。【针对练习】完成句子(1)He _closely _in the public mind _ horror movies.在公众心目中，他总是和恐怖电影紧密联系在一起。【答案】(1)is;linked;with一句多译(2)There are many serious health problems which _ smoking.We always _
26、 many serious health problems _ smoking.很多严重的健康问题与吸烟有关。【答案】(2)are linked with;link;with/to7participate vi.参加，参与(P59)For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people.【翻译】例如，有公共广告鼓励公
27、民参与改善他们的社区，保护环境，帮助他人。(1)participate with sb.in sth.与某人分担某事；同某人参与某事participate in sth./doing sth.参加(做)某事(2)participant n参加者；共享者(3)participation n参加【语言提升】If volunteer positions do not meet those needs,people may not wish to participate in it.如果志愿者岗位不满足这些需求，人们可能不愿意参与。The trend of girls participation in
28、 getting education has been increasing all over the world.在世界范围内，女童的受教育比例呈上升趋势。【易混辨析】词汇用法join侧重指参加某一机构、组织并成为其中一员join in指参与某种已在进行着的活动。宾语一般是竞赛、娱乐、谈话或讨论，可用于句型join(sb.)in doing sth.词汇用法attend侧重于到场、出席，一般指参加会议、婚礼、上学、听课、听演讲等participate正式用语，侧重与他人共同参加某一项活动，常与in搭配，即participate in sth.take part in侧重于参加者持积极的态度并
29、在其中起一定的作用，如take part in the Olympics【语境助记】They encouraged the participants to participate in the singing performance after the contest and their participation gave the students much delight.比赛结束后，他们鼓励同学们参加歌唱表演，他们的参与让同学们非常开心。【针对练习】单句语法填空(1)It participates _ our daily events，extending our intelligence
30、，comprehending our feelings，and expanding the range of social activities.(2)Another beneficial aspect of group exercise is the informational support _(participant)receive from the instructor.(3)It is hoped that with the government taking the lead，public_(participate)in protecting Chinas cultural rel
31、ics will accelerate.【答案】(1)in(2)participants(3)participation1(P58)Advertising agencies would create a basic type of advertisement known as a commercial advertisement.【翻译】广告代理公司将创造一种基本类型的广告，即为商业广告。【句式剖析】本句中known as为过去分词作定语。句式解读【句式提升】过去分词除了可以作后置定语外，还可以作前置定语、状语或宾语补足语等。Seen from the top of the mountain，
32、the city is very beautiful.从山顶上看，这座城市很漂亮。Tsinghua University，founded in 1911，is home to a great number of outstanding figures.建于1911年的清华大学是无数杰出人物的摇篮。【针对练习】单句语法填空(1)Much time _(spend)sitting at a desk，office workers are generally troubled by health problems.(2)Online bookstores offer new books and _(
33、use)books that can save you a lot of money.(3)_(raise)in the poorest area of Glasgow，he had a long，hard road to becoming a football star.【答案】(1)spent(2)used(3)Raised2(P58)But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with
34、 each other.【翻译】但随后他们意识到，在一个产品和服务之间存在直接竞争的市场上，它可能并不适合。【句式剖析】本句为where引导的定语从句，在从句中作地点状语。【句式提升】在定语从句中，若先行词为物，且在从句中作主语或宾语，可以用that/which。若先行词为人，在从句中作主语或宾语，大多数用that/who/whom。此外，先行词在从句中作宾语时，关系代词可以省略。若先行词在从句作时间状语，大多数用when作地点状语则用where。若先行词在从句中作定语，一般用whose。We live in a society where exchanging presents is an
35、important part of communication.在我们生活的社会里，互赠礼物是人际交往的一个重要组成部分。【归纳拓展】(1)定语从句分限制性定语从句和非限制性定语从句。在非限制性定语从句中，若先行词为物，且在从句中作主语或宾语，应该用which；若先行词为人，在非限制性定语从句中作主语或宾语，应用who。(2)在定语从句中，若先行词由形容词最高级、序数词修饰时、不定代词为先行词时，或先行词既有人又有物时，且先行词在从句中作主语或宾语，应用that，不用which引导定语从句。【针对练习】单句语法填空(1)The time _ I first met Mr White was a
36、 very difficult period of my life.(2)He has moved into a house _window looks out over the sea.(3)How do you like the film _ was shown last Sunday?(4)He got into a situation _ it was hard to decide what was right and wrong.【答案】(1)when(2)whose(3)that/which(4)where3(P59)As presentday advertisers often
37、have large budgets，huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.【翻译】如今广告商通常预算充足，因此他们花费大量资金，使用现代设计技术，使广告在视觉上尽可能地吸引人。【句式剖析】本句中，“to make”为不定式短语作目的状语。【句式提升】不定式除了在句中作目的状语外，还可以表示出乎意料的结果。另外，在句中还可以作主语、宾语、表语、定语或宾补。His amb
38、ition is to go to Harvard University.他的梦想就是上哈佛大学。To complete that building in ten months was a great achievement.10个月就盖起了那座楼是一个了不起的成就。【针对练习】单句语法填空(1)The question _(discuss)at the meeting tomorrow is very important.(2)The chair is very comfortable _(sit)on.(3)_(learn)English well，we should find oppor
39、tunities to practise English.【答案】(1)to be discussed(2)to sit(3)To learn完成句子(4)We hurried to the station,only _.我们急匆匆赶到车站，却被告知火车已开走了。(5)_，they sat on the floor and told each other stories.为了醒着，他们坐在地板上轮流着讲故事。【答案】(4)to be told that the train had left(5)To keep themselves awake4(P59)However，not all adve
40、rtising is about selling products and services for a profit.【翻译】然而，并不是所有的广告都是为了盈利而销售产品和服务。【句式剖析】该句是表示部分否定的句型。allnotnotall，意为“并非所有的都”。【句式提升】(1)具有总括意义的代词(each,everybody,everything,all,both等)、形容词(complete,whole等)和副词(completely,always,wholly,altogether等)与否定词not连用，构成部分否定，表示“不是都；并非都”。I agree with most of
41、what you said，but I dont agree with everything.我同意你说的大部分，但不完全同意。All students dont obey the school rules，so as a teacher，I should be strict with them.Not all students obey the school rules，so as a teacher，I should be strict with them.不是所有的学生都遵守校规，因此作为老师，我应该对他们严格要求。(2)no，none，no one，neither，nothing，no
42、where等表示完全否定。He told me all pieces of the news，but none of them was very exciting.他把所有消息都告诉了我，但没有一条是令人兴奋的。【针对练习】完成句子(1)All my friends do not study well._ study well.并不是我所有的朋友都学习好。【答案】(1)Not all my friends(2)_ clever.Not both children are clever.两个孩子并不是都聪明。(3)There are faults from which _ is/are free
43、.有一些错误我们任何人均不能避免。【答案】(2)Both children are not(3)none of us语音时空used to&would一、used to的用法used to意为“过去常常”，其中的to是动词不定式符号，后面接动词原形，表示过去经常性或习惯性的动作或状态，但现在已经结束，只能用于一般过去时，含有较强的“今昔对比”的意味。通常用于以下三种句型：【句型1】Sb.used to动词原形这是used to的肯定句，意为“某人过去常常做”，只用于一般过去时。She used to be a Chinese teacher.她过去是一名语文老师。【句型2】Didsb.use
44、to动词原形？这是used to的一般疑问句，意为“某人过去做吗？”。由于句首用了助动词的过去式，所以used改为use。Did they use to play football?他们过去踢足球吗？【句型3】Sb.didntuse to动词原形这是used to的否定句，意为“某人过去不做”。I didnt use to like opera,but now I do.我过去不喜欢歌剧，但现在喜欢了。二、would的用法would意为“总是”“往往”“总要”“惯于”“就会”，是情态动词，后面接动词原形，通常表示过去经常反复发生的习惯性动作。would通常用于以下两种句型：【句型1】Sb.wo
45、uld动词原形这是would的肯定句，意为“某人就会(总要、总是)做”，既能用于一般过去时，也能用于一般现在时。He would sometimes work into the night.以前他常常工作到深夜。【句型2】Sb.wouldnt动词原形这是would的否定句，表示拒绝、无此习惯或不可能，意为“不肯”。He wouldnt give the names of his partners.他不肯讲出他的同伴们的名字。三、used to和would的相同点1used to 和would 都用来表达现在已不存在的过去的习惯或状态。When we were boys we used to/w
46、ould go swimming every summer.小时候，每到夏天我们都要去游泳。2would与used to都不能用来表示动作发生的具体频率或发生在具体的某一段时间。正：I went to France six times.我去过法国6次。正：He lived in Africa for twenty years.他在非洲住了20年。四、used to和would的差异1used to可指过去的状态或情况，would则不能。School children used to know the story of how Abraham Lincoln walked five miles
47、to return a penny hed overcharged a customer.过去，学校的孩子们都知道亚伯拉罕林肯怎样步行5英里去退还多收顾客1便士的故事。(不能用would)2would表示反复发生的动作。如果某一动作没有反复性，就不能用 would，只能用 used to。From that day on,Mother would disappear into her sewing room to practise.从那天起，母亲就去做缝纫车间练习起来。(具有反复性)I used to live in Beijing.我过去住在北京。(没有反复性)3used to表示过去经常性
48、、习惯性的动作或状态，但现在已经结束；would则表示有可能再次发生。People used to believe that the earth was flat.过去，人们总以为地球是扁平的。(现在已不再这样认为)He would go to the park as soon as he was free.过去，他一有空就去公园。(现在有可能再去)追踪练习选用合适的词语并以其适当形式填空used to,used to be,didnt use to,would1I _ live in Manchester，but I moved to London last year.2When he wa
49、s at school，he _ play football every Saturday.3She _ hate her job until she got a promotion.【答案】1used to2would3used to4When he was at university，he _ sleep until noon at weekends.5My sister lived in Australia for many years，but she _ come home for Christmas.6 I _ forget my homework,until the teacher
50、 threatened to punish me.7He was a kind old man and his children _ come and visit him every day.【答案】4would5would6used to7would8I feel less angry than I _.9At some point kids start doing things they _ do.They get more independent.10He _ like anyone walking on the lawns in the back garden.【答案】8used to
51、 be9used to10.didnt use to随堂知能小练一、单词拼写1Tom recently placed an _(广告)in the local newspaper.2 Young people today earn much more and have more _(自由)to live where they want.【答案】1advertisement2freedom3Fresh air is _(基础的)to good health.4The company has _(代理处)in all parts of Asia.5The movie was not a _(商业的
52、)success.6To keep up with the _(科技的)development，we must work harder than before.【答案】3fundamental4agencies5commercial6technological7As we all know,the disease _(发源于)in Africa.8My mother _(缝制)my name tag into my shirts，trousers and woollen sweaters.9The company _(把安置在)its branch office in the suburbs.
53、10Travellers on a tight _(预算)might prefer to backpack.【答案】7originated8sewed9located10.budget二、单句语法填空1Tom took a taxi to the airport hurriedly，only _(find)his plane high up in the sky.2If you want to apply _ a job，please fill in this application form.3The building _(build)last year is our teaching bu
54、ilding.4When the UN was founded in 1945，it consisted _ fifty members.【答案】1to find2for3built4of5Xie Lei also found many courses included students _(participate)in class as part of the final result.6_(originate)，we had planned a tour of Scotland，but we didnt go in the end.7The exhibition _(sponsor)by
55、the Society of Culture last year.【答案】5participation6Originally7was sponsored8These animations perfectly combine modern technology _ ancient art.9China Today _(attract)a worldwide readership，which shows that more and more people all over the world want to learn about China.10Fining drivers who are in
56、 areas _ cars have been banned can also tend to encourage them to leave their cars behind.【答案】8and/with9attracts10.where三、完成句子1It is _ in this country.在这个国家做香烟广告是违法的。2The doctor thinks _ take pills to control your blood pressure.医生认为你有必要吃药来控制血压。【答案】1illegal to advertise cigarettes2it necessary for you to3_ gives the earths surface the average temperature of 15.正是温室效应使地球表面的平均温度达到15。4Ive forgotten _ I put the dictionary.我忘了我把字典放在哪儿了。5It is _ that the meeting will begin.直到每个人都坐下，会议才开始。【答案】3It is the greenhouse effect that4where it was that5not until everyone is seated
