1、上海市控江中学2019-2020学年高一英语上学期期末考试试题（含解析）. Grammar and Vocabulary Section A(A)Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other
2、blanks, use one word that best fits each blank. My wife Laura and I were on the beach, with three of our children, taking picture birds near our home in Alaska when we spotted a bear. The bear was thin and small, _1_ (move) aimlessly. Just a few minutes later, I heard my daughter shouting, “Dad! The
3、 bear is right behind us!” An aggressive bear will usually rush forward _2_ (frighten) away its enemy but suddenly stop at the last minute. This one was silent and its ears pinned back - the sign of an animal that is going in for the kill. And it was a cold April day. The bear behaved abnormally, pr
4、obably _3_ hunger. I held my camera tripod（三脚架）in both hands to form a barrier as the bear rushed into me. Its huge head was level with my chest and shoulders and the tripod stuck across _4_ mouth. It bit down and I found myself _5_ (support) its weight. I knew I would not be able to hold it for lon
5、g. Even so, this was a fight I had to win; I was all that stood between the bear and my family, _6_ would stand little chance of running faster than a brown bear. The bear hit at the camera, cutting it off the tripod. I raised my left arm to protect my face: the beast held tightly on the tripod and
6、pressed it into my side. My arm could not move, and I sensed that my bones were going to break. Drawing back my free hand, I _7_ (strike)the bear as hard as I could for five to six times. The bear opened its mouth and grasped its fur, _8_ (try) to push it away. I was actually wrestling with the bear
7、 at this point. Then, as suddenly as it had begun, the fight ended. The bear moved back toward the forest, before returning for another attack - The first time I felt panic. Apparently _9_ (satisfy) that we caused no further threat, the bear moved off, destroying a fence as it went. My arm was injur
8、ed, but the outcome for us _10_ hardly have been better. Im proud that my family remained clear-headed when panic could have led to a very different outcome.【答案】1. moving 2. to frighten 3. because of 4. its 5. supporting 6. who 7. struck 8. trying 9. satisfied 10. could【解析】这是一篇记叙文。文章记录了作者和家人阿拉斯加的海滩上
9、的家附近拍鸟的照片时，遇到了一只棕熊，熊与作者展开了凶险的搏斗。幸运的是，虽然作者的手受伤了，熊离开了。【1题详解】考查非谓语动词。句意：那只熊又瘦又小，漫无目的地走着。此句的谓语动词是was，主语是The bear，因此此处要用非谓语动词，move与逻辑主语The bear之间是主动的关系，因此要用现在分词形式。故填moving。【2题详解】考查不定式作目的状语。句意：一只好斗的熊通常会冲向前去吓跑它的敌人，但在最后一分钟突然停下来。此处要用不定式作目的状语，表示熊向前冲的目的是为了吓跑它的敌人。故填to frighten。【3题详解】考查固定短语。句意：这只熊行为反常，可能是因为饥饿所致。
10、根据句意可知此句与上半句是因果关系，且由名词hunger可知此处要用短语because of。故填because of。【4题详解】考查代词。句意：它的大头与我的胸部和肩膀齐平，三脚架架在它的嘴上。根据Its huge head可知此处也表示的是熊的嘴巴，由名词mouth可知此处要用形容词性物主代词。故填its。【5题详解】考查非谓语动词。句意：它咬下去了，我发现自己支撑着它的重量。根据found myself可知此处要用非谓语动词，且表示正在进行的动作，因此要用现在分词形式。故填supporting。【6题详解】考查非限制性定语从句的关系词。句意：我是那只The bear opened it
11、s mouth熊和我的家人之间的唯一屏障，我的家人几乎没有机会跑得比棕熊还快。分析句子成分可知，此处是一个非限制性定语从句，先行词是my family，指人，且关系词在非限制性定语从句中作主语，因此要用关系代词who。故填who。【7题详解】考查时态。句意：我缩回空着的那只手，使劲地打了那只熊五、六下。根据下一句The bear opened its mouth可知此处时态是一般过去时，且主语是I，因此要用动词的过去式。故填struck。【8题详解】考查非谓语动词。句意：熊张开嘴，抓住它的毛，想把我的手推开。此句谓语动词是opened和grasped，主语是The bear，因此要用非谓语动词
12、，且try和逻辑主语The bear之间是主动关系，因此要用现在分词形式。故填trying。【9题详解】考查非谓语动词。句意：这只熊显然对我们没有造成进一步的威胁感到满意，它离开了时毁坏了围墙。satisfy的逻辑主语是the bear，且动作是过去发生的，因此要用过去分词形式。故填satisfied。【10题详解】考查情态动词。句意：我的手臂受伤了，但结果对我们来说再好不过了。根据hardly have been better可知此处是情态动词与形容词比较级的否定表示肯定的用法。故填could。(B)Directions: After reading the passage below, f
13、ill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank. Yes, Imposter Syndrome Is RealHave you ever felt like you dont belong?
14、Like your friends or colleagues are going to discover youre a fraud, and you dont actually deserve your accomplishments?If so, youre in good company. These feelings are known as imposter syndrome, or what psychologists often call imposter phenomenon. An _11_ (estimate) 70 percent of people - even br
15、illiant ones - experience these imposter feelings at some point in their lives, according to an article published in the International Journal of Behavioral Science. Imposter Syndrome - the idea that youve only succeeded owing to luck or good timing rather than your talent or qualifications - _12_ (
16、identify) in 1978 by psychologists Pauline Rose Clance and Suzanne Imes. In their paper, they theorized that women were uniquely affected by the syndrome. Since then, research _13_ (show) that both men and women experience imposter feelings. Today, imposter syndrome can apply to _14_ who isnt able t
17、o internalize and own their successes.Some experts believe _15_ (experience ) impostor syndrome has to do with personality traits - like anxiety or neuroticism. Others focus on family or behavioral causes. For instance, childhood memories, such as feeling that your grades were never good enough for
18、your parents or that you siblings always did better than you in certain areas, can leave a lasting impact. External factors, such as environment and institutionalized discrimination, can also play a major role in _16_ (arouse) imposter feelings. A sense of belonging builds up confidence. Conversely,
19、 the fewer people who look or sound like you, the _17_ (confident) you feel. This is especially true when you belong to a group for whom there are stereotypes about competence, including women in STEM fields or international students at American universities. There are a number of actions that can s
20、ignificantly help you overcome imposter syndrome: You _18_ share your feelings with trusted friends or mentors; you can write down lists of your achievements skills and successes _19_ (demonstrate)_ to yourself that you have concrete value to share with the world; or you can request ongoing feedback
21、 that helps to prove the effort you put into your work. But in the end, _20_ you are still unable to get rid of these negative feelings, it is important that you seek out a professional psychologist. Most people experience moments of doubt, and thats normal. The important part is not to let that dou
22、bt control your actions. You can still have an impostor moment, but not an impostor life.【答案】11. estimated 12. was identified 13. has shown 14. anyone 15. experiencing 16. arousing 17. less confident 18. can 19. to demonstrate 20. if【解析】【分析】这是一篇说明文。文章介绍了冒名顶替综合症真实存在的现象并分析了其形成的原因，最后提出了克服冒名顶替综合症的建议。【11
23、题详解】考查形容词。句意：据国际行为科学杂志上发表的一篇文章，估计有70%的人即使是很聪明的人在人生的某个阶段都会体验到这种冒名顶替的感觉。此处要用形容词修饰名词70 percent of people。故填estimated。【12题详解】考查时态和语态。句意：冒名顶替综合症指的是人们认为自己的成功是由于运气好或时机好，而不是自己的天赋或资质。1978年，心理学家Pauline Rose Clance和Suzanne Imes发现了这种症状。根据in 1978可知时态是一般过去时，且主语是Imposter Syndrome，因此谓语动词identify要用被动语态。故填was identif
24、ied。【13题详解】考查时态。句意：从那以后，研究表明男人和女人都会有冒名顶替者的感觉。根据Since then可知主句时态要用现在完成时，且主语是research，因此谓语动词是has shown。故填has shown。【14题详解】考查代词。句意：如今，冒名顶替综合症适用于任何一个无法将自己的成功内在化的人。根据apply to可知此处要用名词或代词作宾语，且由定语从句who isnt able to internalize and own their successes可知此处要用不定代词anyone。故填anyone。【15题详解】考查动名词。句意：一些专家认为，冒名顶替者综合症与
25、焦虑或神经质等个性特征有关。根据has to do with可知此处要用动名词，与impostor syndrome构成主语。故填experiencing。【16题详解】考查动名词。句意：外部因素，如环境和制度化的歧视，也可以在激发冒名顶替者的感觉中发挥重要作用。根据play a major role in可知此处要用动名词作介词in的宾语。故填arousing。【17题详解】考查形容词的比较级。句意：相反，长相或声音越像你的人越少，你就越不自信。根据the fewer people who look or sound like you可知此处也要用形容词的比较级。故填less confide
26、nt。【18题详解】考查情态动词。句意：你可以与你信任的朋友或导师分享你的感受。根据下半句you can write down lists of your achievements可知此处要用情态动词can。故填can。【19题详解】考查不定式作目的状语。句意：你可以写下你的成就、技能和成功，向自己证明你有具体的价值可以与世界分享。此处要用不定式作目的状语，表示写下你的成就、技能和成功是为了向自己证明你有具体的价值可以与世界分享。故填to demonstrate。【20题详解】考查连词。句意：但最后，如果你仍然无法摆脱这些负面情绪，那么找一个专业的心理学家是很重要的。根据下半句it is im
27、portant that you seek out a professional psychologist可知其与上半句之间是表示假设的关系，因此要用连词if。故填if。【点睛】第3小题考查了现在完成时。现在完成时结构：have/has+过去分词。主要用法有：1、表示过去所发生的动作或事情对现在的影响或产生的结果，着眼点在现在。现在完成时时常与不确定的过去时间状语连用，表示“已发生”或“未发生”，如：yet，just，before，recently，once，lately，of late等；也同表示频度的时间状语连用，如：often，ever，never，sometimes，twice，on
28、several occasions等；也同包括现在时间在内的时间状语连用，如：now，today，this morning，this month，this year等。但不能同特定的过去时间状语（in 1995，last year等）连用。例句：He has lost his wallet.他的钱包丢了。Why havent I seen you all these months? 我怎么这么多月没看见你呢？Weve had too much rain this year.今年雨水太多。2、表示一个从过去某个时间开始，延续到现在，并可能延续下去的动作。常同表示包括现在时间在内的一段时间的状语连
29、用，如：so far，up to now，since last year，for a long time，all my life，these few days等。例句：He has worked here for over twenty years. 他在这里工作已有20多年了。Up to now, we have received no news from her. 到现在为止，我们没有从她那里收到任何消息。Section B (A)Directions: Fill in each blank with a proper word chosen from the box. Each word
30、 can be used only once. Note that there is one word more than you need. What is the first thing you notice when you walk into a shop? The products displayed at the _21_? Or the soft background music?But have you ever noticed the smell? Unless it is bad, the answer is _22_ to be no. But while a shops
31、 scent（香味）may not be _23_ compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase. A brand store has become famous for its distinctive scent which _24_ through the fairly dark hall and out to the entrance, via sc
32、ent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers _25_ to purchase increased by 80 percent. When it comes to the best shopping streets in Paris, scent is just a
33、s important to a brands success as the quality of its window displays and goods on sale. That is _26_ because shopping is a very different experience to what it used to be. Some years ago, the _27_ for brand name shopping was on a few people with sales assistants _28_ attitude and dont-touch-what-yo
34、u-cant-afford displays. Now the rise of electronic commerce (ecommerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks and mortar stores（实体店）can offer a full experience from the minute customers step through the door to the moment they leave
35、. One brand store seeks to be much more than a shop, but rather a_29_. And scent is just one way to achieve this. Now, a famous store uses complex manmade smell to make sure that the soft scent of baby powder floats through the kid department. Another department store has even opened a new lab, _30_
36、 customers on a journey into the stores windows to smell books, pots and drawers, in search of their perfect scent.【答案】21. H 22. B 23. E 24. F 25. J 26. C 27. G 28. A 29. K 30. D【解析】这是一篇说明文。文章介绍了商店中的气味在鼓励人们购买意愿上有很大的作用。【21题详解】考查名词。句意：入口处展示的产品？短语at the entrance入口处，因此名词entrance“入口”符合题意。故选H。【22题详解】考查形容词
37、。句意：除非情况很糟糕，否则答案很可能是否定的。短语be likely to很有可能，因此形容词likely“很可能的”符合题意。故选B。【23题详解】考查形容词。句意：虽然商店的气味与视觉和听觉相比可能并不突出，但它肯定是存在的。根据may not be可知此处要用形容词作表语，outstanding“突出的”符合题意。故选E。【24题详解】考查动词。句意：一家品牌店因其独特的香味而出名，这种香味通过香味机飘过漆黑的大厅，飘到门口。分析句子可知，此句是由which引导的定语从句，缺少谓语动词，关系词which指的是scent，时态是一般现在时，因此谓语动词要用第三人称单数形式，floats“
38、漂浮”符合题意。故选F。【25题详解】考查名词。句意：一家体育用品公司曾经报告说，当它第一次将香水引入商店时，顾客的购买意愿增加了80%。根据customers可知此处要用名词，不可数名词intention“意向，意图，目的”符合题意。故选J。【26题详解】考查副词。句意：这主要是因为购物是一种与过去截然不同的体验。此处要用副词修饰由because引导的原因状语从句，因此mainly“主要地”符合题意。故选C。【27题详解】考查名词。句意：根据冠词the可知此处要用名词构成主语部分，因此focus“焦点，中心”符合题意。故选G。【28题详解】考查形容词。句意：几年前，人们对名牌购物的关注集中在
39、几个人身上，他们有销售助理不赞成的态度和不碰你买不起的东西。根据attitude可知此处要用形容词修饰名词，因此disapproving“不支持的，不赞同的”符合题意。故选A。【29题详解】考查名词。句意：一个品牌商店不仅仅是一个商店，而是一个目的地。根据冠词a可知此处要用名词，destination“目的地”符合题意。故选K。【30题详解】考查非谓语动词。句意：另一家百货商店甚至开设了一个新的实验室，邀请顾客到商店的橱窗里闻一闻书籍、罐子和抽屉，寻找它们的完美气味。根据谓语动词has even opened可知此处要用非谓语动词，且逻辑主语Another department store和i
40、nvite之间是主动关系，因此要用现在分词形式，因此inviting“邀请”符合题意。故选D。 (B)Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need. A Peking Opera Legend That Redefined Female RolesWhen it comes to Peking Opera, a few key things
41、come to mind for most Chinese: its quintessential connection to the history and traditions of China; the richness of its dazzling costumes with their _31_ colors and patterns; and the bold work of its facial make-up. Some may even be able to hum a few lines or talk about their favorite artists, but
42、for the vast majority of people, traditional Chinese opera remains a classic art form that is far _32_ from everyday life. However, only a century ago, Peking Opera was no less _33_ to the regular populace than is todays pop music. The performers were admired by a large number of fans who were willi
43、ng to spend a fortune on a ticket to their performances. Throughout the history of Peking Opera, there have _34_ many renowned masters of the form. But MeiLanfang (1894 - 1961) was arguable the most outstanding figure of this craft, who was famous for his portrayal of the female lead roles (dan)_35_
44、 as one of the “four famed dan,” Mei was so much more than even this. He brought forth a number of new ideas to several aspects of Peking Opera: make-up (he was the first to war lipstick), music (his productions first _36_ the erhu in shows), choreography(编舞艺术)(his iconic sword dance in Farewell My
45、Concubine霸王别姬) and, most importantly characterization. At a time when actual women were banned from performing, Mei _37_ the dan to starring roles. He combined elements of the qingyi (elegant lady), huadan (young woman) and daomadan (female warrior) into a new huashan character that excelled in sing
46、ing, dancing and martial arts. The techniques he introduced led to the development of the “Mei School”, which was considered one of the three major dramatic performing art systems in the world at the time. “My father broke the _38_ between almost all the different types of female role,” Mei Baojiu,
47、the youngest child of Mei Lanfang who followed his father into dan acting, was quoted as saying. Thanks to Meis _39_ innovations, even those who know little about traditional Chinese opera can easily see the beauty of the art form the moment performers take the stage. “His make-up, the overlay of ca
48、rmines(胭脂红) and darker tones, is the most beautiful I have ever seen in a theater,” wrote U.S. playwright Stark Young after watching Mei Lanfangs performance in New York in 1930. But the true beauty of Peking Opera is not solely about visual aesthetics. “For veteran artists, even their performances
49、without make-up can be just as _40_ as full-on stage performances,” Mei wrote in his 1958 memoir, Forty Years of Life on the stage. Just as Peking Opera has become an icon of Chinese culture, Mei has come to be acknowledge on the grand stage of the world as its quintessential performer.【答案】31. H 32.
50、 I 33. E 34. D 35. F 36. G 37. C 38. K 39. A 40. J【解析】这是一篇说明文。文章介绍了重新定义女性角色的京剧传奇梅兰芳大师。【31题详解】考查形容词。句意：带着丰富色彩和图案的华丽的服饰。根据colors and patterns可知此处要用形容词修饰名词词组，因此luxurious“奢侈的，丰富的”符合题意。故选H。【32题详解】考查动词的过去分词。句意：有些人甚至能哼唱几句台词或谈论他们最喜欢的艺术家，但对绝大多数人来说，传统的中国戏曲仍然是一种远离日常生活的经典艺术形式。短语remove from“除掉，移动”，根据is可知此处要用动词的过
51、去分词形式，因此removed符合题意。故选I。【33题详解】考查动词的过去分词。句意：然而，就在一个世纪以前，京剧与普通大众的联系并不亚于今天的流行音乐。短语connect to“连接到，相连”，根据was可知此处要用动词的过去分词形式，因此connected符合题意。故选E。【34题详解】考查动词的过去分词。句意：在京剧的历史上，出现了许多著名的京剧表演大师。根据have可知此处要用动词的过去分词形式，因此arisen符合题意。故选D。【35题详解】考查非谓语动词。句意：梅兰芳被公认为“四大名旦”之一，他的成就远不止于此。此处要用非谓语动词，根据recognize 与逻辑主语Mei 之间是
52、被动关系，因此要用过去分词形式，因此recognized符合题意。故选F。【36题详解】考查动词的过去式。句意：他为京剧的几个方面带来了许多新思想：化妆(他是第一个使用口红的人)、音乐(他的作品中首次使用了二胡特色)、编舞(他在霸王别姬中标志性的剑舞)，以及最重要的人物塑造。根据主语是his productions可知此处要用谓语动词，且时态是一般过去时，因此featured“使有特色，起重要作用”符合题意。故选G。【37题详解】考查动词的过去式。句意：有一次当真正的女性被禁止表演时，梅兰芳把旦角提升为主演。根据主语是Mei可知此处要用谓语动词，且时态是一般过去时，因此elevated“提升，
53、提拔”符合题意。故选C。【38题详解】考查名词。句意：“我父亲打破了几乎所有不同类型的女性角色之间的界限，”梅兰芳最小的孩子梅葆玖说。根据冠词the可知此处要用名词作break的宾语，因此distinction“差别，界限”符合题意。故选K。【39题详解】考查形容词。句意：多亏了梅兰芳的开创性创新，即使是那些对中国传统戏曲知之甚少的人也能很容易地从表演者登台的那一刻就看到艺术之美。根据名词innovations可知此处要用形容词修饰名词，因此groundbreaking“开创性的”符合题意。故选A。【40题详解】考查形容词。句意：梅在他1958年的回忆录舞台上的40年中写道：“对于资深艺术家来
54、说，即使不化妆，他们的表演也可以和舞台上的全套表演一样吸引人。”根据as as可知此处要用形容词，因此appealing“吸引人的”符合题意。故选J。. Reading Comprehension Section ADirections: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context. Directions: For
55、 each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely, they are tools of an evolving strategy of psyc
56、hological marketing called “sensory marketing” to create an emotional association to a(n) _41_ product or brand.By relating to people in a far more _42_way through everyones own senses, sensory marketing is able to affect people in a way that traditional mass marketing cannot.Traditional marketing b
57、elieves that consumers will systematically consider_43_ product factors like price, features, and utility. Sensory marketing, by contrast, seeks to resort to the consumers life experiences and feelings. Sensory marketing believes that people, as consumers, will act according to their emotional urge
58、more than to their _44_ reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a lovely but expensive product, rather than a plain but cheap _45_.In the past, communications with customers were mainly monologues companies just talked at consumers. Then
59、they evolved into dialogues, with customers providing _46_. Now theyre becoming multidimensional conversations, with products finding their own voices and consumers responding _47_ to them.Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human
60、-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent _48_. And thats the very thing brands are dying to foster in customers rather than instant trend or profits. Most brands are considered to have either sincere or exciting personalities.Sincere b
61、rands like IBM and Boeing tend to be regarded as conservative and reliable while exciting brands like Apple, and Ferrari are as imaginative and _49_. In general, consumers tend to form _50_ relationships with sincere brands than with exciting ones. This explains the relatively enduring history of th
62、e “Sincere Brands”Certainly, with the eyes containing two-thirds of all the _51_cells in a persons body, sight is considered the most important of all human senses. Sensory marketing uses sight to create a memorable sight experience of the product for consumers which extends to packaging, store inte
63、riors, and printed advertising to form a(n) _52_ image for the brand.In other words, no aspect of a product design is left to _53_ anymore, especially color. Brand acceptance is linked closely with the appropriateness of the colors on the branddoes the color _54_ the product at all? If not, customer
64、s, though not realizing it themselves, will _55_ the brands in all possible ways sales, reputation, etc. Therefore, brands, isnt it time now to study the new field of marketing?41. A. specificB. qualifiedC. averageD. adequate42. A. economicB. personalC. artificialD. mechanic43. A. obviousB. potentia
65、lC. accessibleD. concrete44. A. imaginableB. objectiveC. psychologicalD. gradual45. A. alternativeB. rewardC. sampleD. exhibit46. A. complimentB. fundC. prospectD. feedback47. A. temporarilyB. subconsciouslyC. occasionallyD. attentively48. A. loyaltyB. philosophyC. enduranceD. regulation49. A. mildB
66、. daringC. steadyD. classic50. A. far-fetchedB. hard-wonC. long-lastingD. easy-going51. A. individualB. sensoryC. presentD. general52. A. overallB. ambitiousC. dramaticD. additional53. A. chanceB. maintenanceC. progressD. leadership54. A. acceptB. overlookC. fitD. treat55. A. shapeB. punishC. signif
67、yD. exploit【答案】41. A 42. B 43. D 44. B 45. A 46. D 47. B 48. A 49. B 50. C 51. B 52. A 53. A 54. C 55. B【解析】【分析】本文是一篇说明文，介绍了心理营销策略感官营销”的特点、原理及其应用。【41题详解】考查形容词词义辨析。句意：更有可能的是，它们是一种被称为“感官营销”的心理营销策略的演变工具，用来建立与特定产品或品牌的情感联系。A. specific特定的、明确的；B. qualified合格的；C. average平均的；D. adequate充足的。上文说现代市场的景象、声音和气味很少
68、是偶然的，它们可能是“感官营销”心理营销策略的工具，用来建立与某一特定产品或品牌的情感联系，故A项正确。【42题详解】考查形容词词义辨析。句意：通过每个人自己的感官，以一种更加个人化的方式与人建立联系，感官营销能够以传统大众营销无法达到的方式影响人们。A. economic经济的；B. personal个人的；C. artificial人造的；D. mechanic手工的。根据空后的“through everyones own senses”可知此处指感官营销通过每个人自己的感官，以一种更加个人化的方式与人建立联系，故B项正确。【43题详解】考查形容词词义辨析。句意：传统营销认为，消费者会系统
69、地考虑具体的产品因素，如价格、特点和效用。A. obvious明显的；B. potential潜在的；C. accessible可进入的；D. concrete实在的、具体的。空后说感官营销试图借助消费者的生活体验和感受，因此此处是说价格、特点和效用是产品的具体因素，故D项正确。【44题详解】考查形容词词义辨析。句意：感官营销认为，作为消费者，人们的行为将更多地根据他们的情感冲动而不是他们的客观推理。这样，一个有效的感官营销努力可以导致消费者选择购买一个可爱但昂贵的产品，而不是一个简单但便宜的替代品。A. imaginable难以想象的；B. objective客观的；C. psycholog
70、ical心理的；D. gradual逐渐的。根据空前的“their emotional urge”可知，感官营销认为消费者的行为将更多地根据他们的情感冲动而不是他们的客观推理，故B项正确。【45题详解】考查名词词义辨析。句意同上。A. alternative替换物、二中选一；B. reward奖赏； C. sample样本；D. exhibit展览品。根据空前的“a lovely but expensive product”可知，感官营销努力可以使消费者选择购买一个可爱但昂贵的产品，而不是一个简单但便宜的替代品，故A项正确。【46题详解】考查名词词义辨析。句意：后来它们演变成对话，由客户提供反
71、馈。A. compliment称赞；B. fund资金；C. prospect前途；D. feedback反馈。空前说在过去，与客户的沟通主要是独白，公司只是对消费者说话，后来独白演变成对话，消费者也有话语权了，可以提供反馈，故D项正确。【47题详解】考查副词词义辨析。句意：现在，它们正变成多维度的对话，产品找到自己的声音，消费者下意识地做出反应。A. temporarily临时地；B. subconsciously潜意识地；C. occasionally偶尔；D. attentively注意地。下文说基于通过五种感官接收到的隐含信息，消费者在无意识的情况下，倾向于将人性化的个性应用于品牌，由
72、此可知，消费者会下意识地对产品的声音做出反应，故B项正确。【48题详解】考查名词词义辨析。句意：基于通过五种感官接收到的隐含信息，消费者在无意识的情况下，倾向于将人性化的个性应用于品牌，从而导致亲密关系，并有望对品牌保持持久的忠诚。A. loyalty忠实、忠诚；B. philosophy哲理；C. endurance耐久性；D. regulation校准。根据空前的“leading to intimate relationship and, hopefully for the brands,”可知，消费者将人性化的个性应用于品牌的结果是让消费者与品牌之间建立亲密关系，进而使消费者有望对品牌保
73、持持久的忠诚，故A项正确。【49题详解】考查形容词词义辨析。句意：像IBM和波音这样的“真诚”品牌往往被认为是保守和可靠的，而像苹果和法拉利这样的“令人兴奋”品牌则是富有想象力和胆识的。A. mild温和的；B. daring有胆识的、大胆的；C. steady稳固的；D. classic经典的。此处与前面的可靠和保守形成对比，指“富有想象力和胆识的”，故B项正确。【50题详解】考查形容词词义辨析。句意：一般来说，消费者倾向于与真诚的品牌建立持久的关系，而不是与令人兴奋的品牌。A. far-fetched牵强附会的；B. hard-won来之不易的； C. long-lasting持久的、长期
74、的；D. easy-going随和的。空后说这就解释了“真诚的品牌”相对持久的历史，由此可知，消费者倾向于与真诚的品牌建立持久的关系，故C项正确。51题详解】考查形容词词义辨析。句意：当然，眼睛包含人体三分之二的感觉细胞，视觉被认为是人类所有感官中最重要的。A. individual个人的；B. sensory感官的、感觉的；C. present目前的；D. general一般的。空后说视觉被认为是人类所有感官中最重要的，因此此处是说眼睛含有人体三分之二的感觉细胞，故B项正确。【52题详解】考查形容词词义辨析。句意：感官营销利用视觉为消费者创造一种难忘的产品“视觉体验”，延伸到包装、商店内部和
75、印刷广告，以形成品牌的整体形象。A. overall总体的；B. ambitious野心勃勃的；C. dramatic引人注目的；D. additional额外的。根据空前的“create a memorable sight experience of the product for consumers which extends to packaging, store interiors, and printed advertising”可知，这种“视觉体验”延伸到包装、商店内部和印刷广告以形成品牌的整体形象，故A项正确。【53题详解】考查名词词义辨析。句意：换句话说，产品设计的任何方面都不
76、再是偶然的，尤其是颜色。 A. chance偶然、可能性；B. maintenance维护、维修；C. progress进步、发展；D. leadership领导能力。上文说感官营销利用视觉为消费者创造一种难忘的产品“视觉体验”，延伸到包装、商店内部和印刷广告，以形成品牌的整体形象，产品设计的每个方面都有很强的目的性，所以产品设计的任何方面都不再是偶然的，故A项正确、【54题详解】考查动词词义辨析。句意：颜色是否完全适合产品？A. accept接受；B. overlook忽视；C. fit与相符、适合；D. treat对待。空前说品牌接受度与品牌颜色的恰当性密切相关，因此此处是说颜色是否完全适
77、合产品？故C项正确。【55题详解】考查动词词义辨析。句意：如果没有，顾客虽然自己没有意识到，但会以各种可能的方式惩罚品牌的销售、声誉等。A. shape塑造； B. punish惩罚；C. signify表示；D. exploit开拓。上文说品牌接受度与品牌颜色的恰当性密切相关，因此如果颜色不适合产品的话，品牌的销售和声誉会受到消费者的惩罚，故B项正确。【点睛】本篇第13题难度较大，对上文的理解是关键，上文说感官营销利用视觉为消费者创造一种难忘的产品“视觉体验”，延伸到包装、商店内部和印刷广告，以形成品牌的整体形象，产品设计的每个方面都有很强的目的性，所以产品设计的任何方面都不再是偶然的，这对
78、应了文章第一句话“The sights, sounds, and smells of the modern marketplace are rarely accidental.”中的“accidental”，故A项正确、Section BDirections: Read the following three passage. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C and D. C
79、hoose the one that fits best according to the information given in the passage you have just read. (A)The Internet of Thing (IoT) aims to get everything and everyone talking. Attaching sensors to “things”, such as cows, cars and refrigerator, and then assigning them unique IP addresses allow then to
80、 “talk” to the Internet. Of course, the IoT will involve much more than a handful of sensors. Networking company Cisco estimates that 50 billion Internet - connected devices and objects will be sending over date by 2020.Specific Benefits The IoT will allow people to track things and processes like n
81、ever before. Airplane manufacturers will be able to continuously track the condition of airplane parts, allowing them to do preventive maintenance and avoid costly downtime. Consumers could install smart meters in their homes to monitor energy usage and observe energy price changes in real time. Tha
82、t would allow people to adjust their habits and use electrical appliances during lower-priced hours. Some Fears Some critics fear that the IoT could end up being a fashion that people lose interest in over time. Having Twitter feeds on refrigerator doors may sound cool at first, but the attraction c
83、ould fade as quickly as the excitement over last years smart-phone! Other critics are doubtful that companies making Internet - connected appliances will provide long-term software updates. If that happens, a refrigerator or washing machine that should last 10 years or more could last two or three d
84、ue to software thats outdated. A Positive ExampleEarly this year, owners of the Tesla Model S electric car received a recall notice alerting them to a charger plug, needing to be fixed. Amazingly, owners of the Model S sat back while the company performed an “over the air” wireless update. Customers
85、 confirmed the update by tapping on the cars touchscreen console to see that the Model S was running the latest software version. No trip to the dealer was required!Perhaps Teslas remote fix is a sign of things to come. Someday soon, peoples lives might become a lot more efficient and convenient tha
86、nks to the IoT. 56. How do researchers get everything and everyone talking?A By establishing the IoT and launching a handful of sensors.B. By connecting sensors with them and appointing them unique IP addresses.C. By communicating with them all the time through the IoT.D. By sending people to track
87、them day and night and collect useful data.57. What else do critics worry about the IoT besides its probably ending up being a fashion?A. People will lose interest in it as quickly as the thrill over last years smart-phone.B. Refrigerators and washing machines will be replaced by other devices in a
88、few years.C. Whether related companies will provide long-term software updates or not.D. The software provided by companies will be outdated easily and quickly.58. According to the passage, when owners of the Tesla Model S electric received a recall notice, they _.A. just waited in the car while the
89、 maintenance is being done through wireless updateB. were required to go to the nearest 4s store to make some adjustments or repairs.C. could definitely depend on the IoT to send them the charger plug to be fixedD. had to confirm the update with the help of the equipment provided by the company【答案】5
90、6. B 57. C 58. A【解析】这是一篇说明文。介绍了物联网的工作过程，它的一些好处、担忧以及其积极的方面。【56题详解】细节理解题。根据第一段中Attaching sensors to “things”, such as cows, cars and refrigerator, and then assigning them unique IP addresses allow then to “talk” to the Internet. 将传感器连接到“物体”上，比如牛、汽车和冰箱，然后给它们分配唯一的IP地址，这样就可以与互联网“对话”。可知，研究人员让每件事和每个人说话是通过连
91、接传感器并指定它们唯一的IP地址。故选B项。【57题详解】细节理解题。根据Some Fears 中 Other critics are doubtful that companies making Internet - connected appliances will provide long-term software updates.其他批评者怀疑，制造联网设备的公司是否会提供长期的软件更新。可知，评论家们担心物联网可能会成为一种时尚是有关公司是否会提供长期的软件更新。故选C项。【58题详解】推理判断题。根据A Positive Example中Early this year, owne
92、rs of the Tesla Model S electric car received a recall notice alerting them to a charger plug, needing to be fixed. Amazingly, owners of the Model S sat back while the company performed an “over the air” wireless update.今年早些时候，特斯拉Model S电动汽车的车主收到了召回通知，提醒他们需要修理一个充电器插头。令人惊讶的是，S型车的车主们在该公司进行空中无线更新时都坐了下来
93、。可知，当Telsa Model S electric的车主收到召回通知时，他们只是在车里等待，而维修是通过无线更新完成的。故选A项。 (B)Trade has a pretty bad name in some quarters. Trade robs poor people of a proper living, and keeps them trapped in poverty. There is a widely held popular view that trade is unfair. Though many claim that a freer trade would chan
94、ge the current indecent reputation of world market, the cure-all free trade is the dream of most textbook economists. In fact, “free trade” has been used successfully by powerful countries to land their mass-produced goods on fresh overseas dumping grounds and squeeze out local household businesses
95、and craftsmanship. At home the story is different. Large firms have little appetite for free trade and competition in their own backyard. They prefer to enjoy the advantages and protections for which they have carefully earned. Free thus fierce competition has little appeal for those who understand
96、that they will make more profit if they can corner the market, whether at home or abroad. By contrast, making trade fairer is about addressing both outcomes and processes of trade. Fairness is not just moral request. It affects behaviour. Actually the concept of fairness increases steadily as societ
97、ies achieve greater market uprightness: Businessmen from upright societies are willing to punish those who do not play fair, even if this is costly to themselves. Fairer trade rather than freer trade could partly mend mal-administering of resources in certain areas. Though thought of as evil economi
98、c policies in the west world, carefully planned special preferences and protectionism could be used intelligently to help to block the economic robbery of the rich class in African countries, and to improve the lives of the bottom billion. Fairness is also important in the control of trade. The curr
99、ent International trade negotiations have resulted in rules favoring the powerful. The rules are made in negotiations in which the countries in control call the shots, and do not always do so in good faith. Industrialized countries were often found to have obtained definite and far-reaching commitme
100、nts from developing countries, in exchange for vague promises, such as to liberalise agriculture, which they have not kept. On the other hand, the essence of the fair trade lies in the promise that every party benefit from the business, rich or poor, powerful or weak.Making trade fairer is important
101、 to avoid a further public hate against trade. It is also important so as better to balance trade goals with other important national goals such as environmental and social protection. Finally, the so-called free trade system needs to be made fairer so that it does not block competition, and crush i
102、nnovation and business spirit. It needs to offer a more level playing field to commercial newcomers and competitors in rich and poor countries alike.59. Free trade is a concept at rich countries service to_.A. open up new markets abroadB. define trade in the economic textbooksC. dump pollutants in p
103、oor countriesD. learn the skills from local household businesses.60. The key mechanism of fair trade is_.A. punishing the rich countries when they cheat the poor countriesB. making sure that rich countries provide more chances for poor countriesC. promoting special preferences and protectionism in p
104、oor areasD. guaranteeing the common interests of all the dealers61. The underlined word “mal-administering” in the passage is closest in meaning to_.A. macro-managementB. overall collectionC. uneven distributionD. negative mining62. Which of the following statements is TRUE according to the passage?
105、A. Large firms earn huge profits from free trade on domestic markets.B. Honest dealers would sacrifice their own interest to discipline the dishonest.C. Special preferences and protectionism are occasionally adopted in western countries.D. A fairer trade helps to ease competition between the rich an
106、d the poor.【答案】59. A 60. D 61. C 62. B【解析】这是一篇议论文。文章讲述了“自由贸易”实际上是发达国家为开拓海外新市场而服务的一个概念，还提出了让贸易更加公平的一些因素和重要性。【59题详解】推理判断题。根据第二段中In fact, “free trade” has been used successfully by powerful countries to land their mass-produced goods on fresh overseas dumping grounds and squeeze out local household bus
107、inesses and craftsmanship. 事实上，“自由贸易”已被强国成功地用于将其大规模生产的产品投放到新的海外倾销场，挤垮当地的家庭企业和手工业。可知，“自由贸易”是发达国家为开拓海外新市场而服务的一个概念。故选A项。【60题详解】细节理解题。根据倒数第二段中On the other hand, the essence of the fair trade lies in the promise that every party benefit from the business, rich or poor, powerful or weak. 另一方面，公平贸易的本质在于保证每
108、一方都能从企业中受益，不论贫富、强弱。可知，公平贸易的关键机制是保障所有经营者的共同利益。故选D项。【61题详解】词义猜测题。根据第五段中Fairer trade rather than freer trade could partly mend mal-administering of resources in certain areas. Though thought of as evil economic policies in the west world, carefully planned special preferences and protectionism could be
109、 used intelligently to help to block the economic robbery of the rich class in African countries, and to improve the lives of the bottom billion. 更公平的贸易而不是更自由的贸易可以在一定程度上弥补某些领域资源_的问题。尽管在西方世界被认为是邪恶的经济政策，精心策划的特殊优惠和保护主义可以被明智地用来帮助阻止非洲国家富裕阶层的经济掠夺，并改善底层十亿人的生活。由下文提到用精心策划的特殊优惠和保护主义来帮助阻止非洲国家富裕阶层的经济掠夺，并改善底层十亿人
110、的生活，这些办法是用来解决富裕阶级和底层人民之间资源分配不均的问题，因此可猜测划线词mal-administering意为“分配不均”。故选C项。【62题详解】细节理解题。根据第四段中Actually the concept of fairness increases steadily as societies achieve greater market uprightness: Businessmen from upright societies are willing to punish those who do not play fair, even if this is costly
111、 to themselves. 实际上，公平的概念随着社会实现更大的市场正直性而稳步增长：来自正直社会的商人愿意惩罚那些不公平的人，即使这对他们自己来说是代价高昂的。可知，诚实的商人愿意牺牲自己的利益来惩罚不诚实的商人是正确的。故选B项。. Summary Writing 63.Summary WritingWhen you hear the final whistleOne of the hardest things for any sportsperson to do is to know when to retire. But even harder is finding the ans
112、wer to the question “What am I going to do with the rest of my life?”Some sportspeople go on playing too long. Perhaps they just cant stand life without the “high” of playing professional sport. Michael Jordan, the greatest basketball player of all time retired three times. He retired once from the
113、Chicago Bulls, made a successful comeback with the Bulls, then retired again. His second comeback with an inferior team ended in failure and he retired forever at the age of 38. Jordan said, “There will never be anything I do that will fulfill me as much as competing did.”Others cant resist the chan
114、ce of one last “pay day”. Muhammad Ali needed the money, but his comeback fight, at the age of 39, against Trevor Berbick, was one of the saddest spectacles in modern sport. After losing to Berbick, Ali retired permanently. Three years later he developed Parkinsons disease.For some people, the pain
115、of retirement never leaves them. As Jimmy Greaves, an ex-England international footballer said, “I think that a lot of players would prefer to be shot once their career is over.” Many of them spend their retirement in a continual battle against depression, alcohol, or drugs.But for the lucky few, re
116、tirement can mean a successful new career. Franz Beckenbauer is a classical example of a footballer who won everything with his club, Bayern Muaich. After retiring he became a successful coach with Bayern and finally president of the club. John McEnroe, the infamous “bad boy” of tennis, is now a hig
117、hly respected and highly paid TV commentator. But sadly, for most sportspeople these cases are the exceptions.【答案】For sportsmen, knowing what to do after retirement is harder than deciding when to retire. Some play so long that they have trouble adjusting to life after retirement, while the need for
118、 money keeps others stay. For some, the pain of retirement is with them for the rest of life, while for others, retirement means a successful new career.【解析】【分析】本篇书面表达是概要写作，要求概括对运动员来说知道退役后做什么比决定何时退役更难，一些人难退役是因为他们难以适应退役后的生活，另一些则是需要钱；对一些人来说，退役的痛苦伴随整个余生，而对另一些人来说则意味着一个新的成功的生涯，注意词数要求和使用自己的语言。【详解】1、写之前，需要
119、认真仔细地读几遍原文材料，让理解更深刻。2、遵循原文的逻辑顺序，对重要部分的主题、标题、细节进行概括，全面清晰地表明原文信息。3、给摘要起一个好标题，比如：可以采用文中的主题句。4、尽量使用自己的话完成，不要引用原文的句子，篇幅控制在原文的三分之一或四分之一长。. Translation Directions: Translate the following sentences into English, using the words given in the brackets.64. 这档节目吸引了大约一千万固定观众收看，从小孩到老人都有。(range)65. 我们不能想当然的认为只要掌握
120、了规则，做任何事情都会得心应手。(grant)66. 只有当他看到照片中父亲不顾自己，在倾盆大雨中为自己撑伞，他才意识到父亲的爱有多么无私而伟大。(Only)67. 越来越多的年轻人遭受着精神问题的困扰，这是由于快节奏的现代生活造成的，但是并不是每个人都会快速接受这种生活节奏。(embrace)【答案】64. The show attracts about 10 million regular audiences, ranging from children to the elderly. 65. We should not take it for granted that we can do
121、 everything as long as we master the rules. 66. Only when he saw the picture of his father holding an umbrella for him but regardless of himself in the heavy rain did he realize how selfless and great his fathers love was. 67. More and more young people suffer from mental problems as a result of the
122、 fast pace of modern life, but not everyone can embrace this pace of life quickly.【解析】【64题详解】考查非谓语动词。分析句子可知，时态要用一般现在时。逻辑主语audiences与range在是主动关系，所以用现在分词，再根据其它汉语提示。故翻译为：The show attracts about 10 million regular audiences, ranging from children to the elderly。【65题详解】考查固定短语和时态。分析句子可知，讲述事实用一般现在时，主语是we，短
123、语take it for granted把当成理所当然，再根据其它汉语提示。故翻译为：We should not take it for granted that we can do everything as long as we master the rules。【66题详解】考查倒装句。分析句子可知，only位于句首，后接状语从句时，主句要用部分倒装，主语是he；讲述过去的事情时态是一般过去时，再根据其它汉语提示。故翻译为：Only when he saw the picture of his father holding an umbrella for him but regardle
124、ss of himself in the heavy rain did he realize how selfless and great his fathers love was。【67题详解】考查动词。分析句子可知，时态是一般现在时，主句主语是more and more young people，谓语是suffer from，宾语是mental problems，短语as a result of由于，再根据其它汉语提示。故翻译为：More and more young people suffer from mental problems as a result of the fast pa
125、ce of modern life, but not everyone can embrace this pace of life quickly。【点睛】第3小题考查了only倒装句。only+副词/介词短语/状语从句位于句首时，句子（主句）要用部分倒装，即把be动词/助动词/情态动词放在主语前。如：1. Only then will I have a chance to achieve my dream.2. Only in this way, can you learn English well.3. Only three people were hurt in the car accident.4. Only after being asked three times did he come to the meeting.5. Only then did I realize the importance of English6. Only then did I understand what she meant.7. Only when he returned home did he realize what had happened.
