1、ReadingUnit1AdvertisingLead-in:Water protectionSales of Coco Colalearnmore about adsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectWords-matching1.persuade2
2、.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligencea the ability to learn,understand and think about sth.b.good at doing sth.,especially sth.that needs ability or trainingc.the general health,happiness and safety of a person or a groupd.make an illness or problem go awaye.a short sentence or
3、 phrase that tells the aims and beliefs of a person or a groupf.related to the thoughts and the mindg.sth.done to fool someone else,or as a jokeh.make someone do sth.by giving them good reasonshcdfea Before readingbgFast-reading1 What do advertisements persuade people to do?2 What does PSAs stand fo
4、r?3 What do PSAs aim to do?To buy a product or service or believe in an idea.Public service advertisements.They aim to teach us and help us lead better lives.Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Brief introduction of adsWhat is an ad?Untrue claims about productsPublic service ads
5、Conclusion Detailed Reading1.Most people are not aware of how many ads are around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.5.Commercial ads can give us valuable informat
6、ion about how to live our lives.6.An ad warning people against smoking is an example of a PSA.Further Readingnot always not only PSAsWhats the similarities and difference between commercial advertisements and public service advertisements?Post-reading(Consolidation)Commercial adsPSAsPlaces foundMean
7、s usedbillboards,newspapers,magazines,the Internet,radio,televisionuse attractive and original images and creative languageCommercial adsPSAspurposeexpensebelievable?examplesto promote a product or serviceto educate peoplechargedfree of chargenoyescommercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio,TV,images,languageHomework:1.Finish the article on Page 95.2.List the difficult language points on your notebook.3.Retell the article about advertisement.
