1、牛津高中英语(模块四 高一下学期)Advance with EnglishWelcome to the unit板块：教学设计课件作者：唐敏芳Unit1AdvertisingUnit 1 课件描述：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。Welcome to the UnitEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsBrainstorming:1.Where can we
2、 find these ads?2.Why do you like these ads?On billboards,on the Internet,in newspapers/Magazines,on TV,in leaflets,or in buses etc.They are quite interesting,creative and we can get some useful information from them.Observation:Observe the four pictures on Page1.Try to divide them into two parts.Ad
3、s for social problemsAds for salesEarth DaySay No to drugsOxlin AirlinesSoft shine shampooDiscuss and speak:Read the instructions and focus on the four posters.Try to answer these questions:What image(s)can you see on each poster?What can you read on each poster?What can you learn from each poster?C
4、ommercial advertisementsPublic service advertisementsThis poster is a commercial advertisement.It offer the Airline service.It uses“I love to fly with Oxlin Airlines.Taking airlines is a fast way to get to another place.In this way can much of time be saved.Poster 1This poster strikes us a lot.It is
5、 trying to show us that the birds have nowhere else to build their nets.They have to build their nets in the sky because all the trees have been cut down.It sends us a serious warning and tells us that we should protect the environment from now on.Poster 2Taking drug is harmful both to the people wh
6、o take drug and their family.If someone takes drugs,he will become seriously ill.This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
7、 young people especially girls,because they pay more attention to their appearance.It uses persuasive words“Shine that lasts fro days”successfully to persuade young people to buy this shampoo.Poster 4More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Enjoy your music,Enjoy your Sony!Cherish your life!Taiwan,China!Shoes can fly!So do your dreams!Homework1.Look for more interesting ads and show them to your classmates next time.2.Make good preparations for Reading part.
