1、选修九Unit 5 How advertising worksWhatisanadvertisement?Do advertisements work?Howdoadvertisersmakeeffectiveads?What is an advertisement?a message or announcement inform or influence words,pictures,music or film be made and paid for by business,individuals,organizations and associationsLets enjoy some
2、creative ads!Detergent（清洁剂）Afraid of the detergent,the spilled coffee has to run away from the floor quickly.This ad is about some kind of magazine which stresses the print effect.The mouse is so lifelike that it scares the lady off.Nestle Coffee.Nestle coffee is with you at every moment.gym(健身房，体育馆
3、)You can see how strong you become after you work out!Postal ServiceIf you really want to touch someone,send him a letter.toothpaste(牙膏)牙好，胃口就好 How to make effective ads?answer some questionsSolutionAdvertisement is an art of convincing.1.If you want to advertise some newly designed computer games,w
4、hat will you consider first?-I should make my advertisements appeal toadolescent boys,because they are more likely to buy computer games than any other group.identify your target audience2.In the advertisement of sports shoes,we see the vivid colors and flames.The message it is sending is:_Buy our s
5、hoes and youll live an exciting life in the fast lane.It shows that in order to persuade people to do something,advertisements often appeal to our hopes,dreams or emotions.3.If you want to advertise goods and services related to cars,and your budget is not big,which media are most appropriate for yo
6、ur product?Why?I will use radio to advertise my products,because television ads are more expensive and most cars have radios,thus making the messages reach a lot of drivers easily.use a suitable mediumHow do advertisers make effective ads?1.Identify your target2.Appeal to your target3.Use a suitable
7、 mediumConclusion:1.Now matter how good an ad is,people are unlikely to be persuaded if the product is unsuitable for them.Can you give me an example to Show this?For example,no matter how good an ad for a car stereo(立体声)system is,people who dont own cars are unlikely to run out and buy one.Do adver
8、tisements work?2.Do you think being constantly exposed to advertisements can help to change our opinions over time?The structure of the text:How advertising worksWhat is an advertisement?How do advertisers make effective ads?Do advertisements work?identify your targetappeal to your targetuse a suita
9、ble medium An advertisement is a message or announcement that _ or influences people.Advertisers must identify their _ audience and find out as much as possible about them,and how the product would _ in their lives.In order to _ people to do something,advertisements often _our hopes and dreams or ou
10、r emotions.informstargetfit intopersuadeappeal to随堂检测 As well as reaching the right audience with the right technique,advertisers must also place their ads in the right _.Obviously,cost will play a big part in this decision.However good an advertisement is,people are _ to be persuaded if the product
11、 is unsuitable for them.On the other hand,being _ exposed to advertisement can help to change our opinions over time.Some public service ads educate us to be _ citizens.mediumunlikelyconstantlyworthy学以致用Advertising a concertYou and your classmates have decided to put on a concert to raise money for an organization that looks after homelesschildren.You and your friends are in charge of advertising the concert.Homework:把课文缩改为100字左的短文，要求重点突出，层次合理,并使用如下的结构句式：1.定语从句或名词性从句 2.with的复合结构 3.非谓语一个 4.恰当的形容词/副词
