1、Unit 4 The Hamburger BusinessWhen194819541955195619591961197219741975199019922005futureWhat happenedMcDonalds was a small business in California,the USA.Ray Kroc visited McDonalds.Note Taking Exercise19591990199219481956195519541961197219741975McDonalds Timeline2005Future1948 McDonalds was a smallbu
2、siness in California,the USA.Timeline1954 Ray Kroc visitedMcDonalds.Timeline1955 Ray Kroc opened his first McDonalds near Chicago.Timeline1956 McDonalds adopted the motto“Q.S.C&V”.These letters stand for Quality,Service,Cleanliness and Value.Timeline1959 The 100th McDonalds was opened.Timeline1961 R
3、ay Kroc took over the complete ownership for$2.7 million.Timeline1972 By that time,a new McDonalds was being opened every day.Timeline1974 By that time,there were over 3,000 restaurants.Timeline1975 McDonalds came to Hong Kong.Timeline1990 McDonalds was introduced into Shenzhen.Established its large
4、st ever restaurant in Moscow.Timeline1992 The first McDonalds in Beijing was opened.Timeline2005 By that time,McDonalds had over 30,000 outlets in 119 countries and regions.TimelineFuture Dream Have a restaurant on the moonTimeline19591990199219481956195519541961197219741975McDonalds Timeline2005Fut
5、ureWhy do you think McDonalds has achieved such great success according to this passage?Three main factors:Motto Q,S,C&V International expansion The hamburger universityWhat factor else is important to the success of McDonalds according to your own knowledge?Ronald McDonald Care Mobile Pediatric(chi
6、ldrens)hospital volunteers provide cost-effective,high-quality medical,dental and health education services to underserved children in rural and urban areas around the world.Simulation Our school board has decided that there is going to be a food business on Nanmos new campus.Then many business owne
7、rs tries to get money from the investment company and win the bid.Requirements Each group should have:A group leader(to begin and organize the discussion)A secretary(to take every brief notes)A reporter(to make presentation to the class)Two smart brains(to offer bright ideas)Business ownersBusinesso
8、wnersSchool boardmembersInvestment companyInvestment companyTeachers DeskBusinessownersBusinessownersSchool boardmembersPresentation ObserversBusiness OwnersWhat food to sell?Why is to succeed?Business culture?Budget?Special feature?School Board MembersRequirements of the businessAnnouncement:We nee
9、d a food a business on Nanmos new campus soon.There will be a bid for the business owners.Get ready for Qs to ask the business representativeMake the final decision after discussion with the investment company.Principal Mr.High announce the winner and give reasonsInvestment CompanyIs it practical an
10、d feasible?Company reporter announces the lucky business who get the money and give reasonsPrepare Qs to ask business representativesDiscuss with the school board members and reach an agreement with them.Observers Although you dont take part in the bid,it is your responsibility to observe the whole procedure of the activity and give comments to those reporters of each group.Presentation requirement Body language(esp.eye contact)Confidence Loudness ClarityHomework Write a Review on the success of McDonalds Give suggestion to our local food business
