1、Unit 5 Inside advertising广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。现在广告已经在人们生活中起到重要的影响和作用。Unit 5 Inside advertisingAdvertisingAdvertisements are getting their way into peoples lives.People depend on advertisers in their daily lives because they are consumers.The advertisers
2、are always manufactures.Sometimes they are salesmen.Their merchandise(商 品)needs advertising.Thus nearly every product is advertised.To some extent(程 度)，good advertising means success while bad advertising can mean failure.Unit 5 Inside advertisingThere are many ways to advertise and“ads”come in diff
3、erent forms.Newspapers carry advertisements.Some products are an nounced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.Unit 5 Inside advertisingHowever，advertising is
4、 not always truthful.A product is often misrepresented.The advertiser exaggerates(夸 大)the benefits of the merchandise he wants to sell.Thus，he misrepresents the truth.The consumer falls victim to such advertising.Millions of people have bought advertised products and they havent always been satisfie
5、d.Section Warming Up&ReadingPreparingUnit 5 Inside advertising栏目导引自学导引语篇理解Unit 5 Inside advertising1_ adj.偶然的；随意的；临时的2_ n.良心；道德心3_ n.特征；特色；特写；容貌4_ adj.有价值的；可敬的5_ n.公司；法人；社团casualconsciencefeatureworthycorporation栏目导引自学导引语篇理解Unit 5 Inside advertising6_ n.技巧；技术7_ n.基础；根据8_ n.预算9_ vt.产生；发生10_ n.回答；答复；反
6、应；响应techniquebasisbudgetgenerateresponse栏目导引自学导引语篇理解Unit 5 Inside advertising11target n._12advertiser n._13rely vi._14visual adj._15association n._目标；对象；靶子登广告者；广告客户依赖；依靠；信赖看的；视觉的关联；协会；联系栏目导引自学导引语篇理解Unit 5 Inside advertising1turn._.使变成2fit _适合3_ the expense of.以花费为代价4rely _依赖；依靠5have no _ for对不耐烦；厌恶；
7、不需要intointoatonuse栏目导引自学导引语篇理解Unit 5 Inside advertisingWith so many messages from advertisers filling our daily lives1_，it is important to understand how advertisements work.我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。栏目导引自学导引语篇理解Unit 5 Inside advertising2_电视广告的制作和播放是昂贵的。3_，people are unlikely to be persu
8、aded if the product is unsuitable for them.一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。Television adverts are expensive to make and to show.However good an advertisement is栏目导引自学导引语篇理解Unit 5 Inside advertising Scan the text and then choose the best answer according to the text.1 Which kind of advertisements turns
9、 us into walking advertisements?AThe kind in train stations.BThe kind on the Internet.CThe kind on our casual garments.DThe kind in magazines and newspapers.栏目导引自学导引语篇理解Unit 5 Inside advertising2Which group does making computer game ads appeal to?AAdults.BAdolescent boys.CYoung women.DAll the above.
10、栏目导引自学导引语篇理解Unit 5 Inside advertising3Which kind of adverts can give you more details?ATV.BMagazine.CNewspaper.DBoth B and C.栏目导引自学导引语篇理解Unit 5 Inside advertising4Which one is TRUE?AAdvertisements can only inform people.BAdvertisements can only influence people.C Advertisements use different means t
11、o communicate its message.DBusiness doesnt pay for adverts.栏目导引自学导引语篇理解Unit 5 Inside advertising5What do advertisers do to make effective advertisements?AIdentify their target.BAppeal to their target.CUse a suitable medium.DAll the above.答案：15.CBDCD栏目导引自学导引语篇理解Unit 5 Inside advertising Fill in the b
12、lanks according to the text.We can meet many advertisements in our 1._(day)life.An advertisement is a message or announcement 2._informs or influences people.Advertisers must pay 3._their ads，so the message must reach the target audience，or their money would 4._(waste)So they must do some research t
13、o make the product fit into the audiences lives.5._(identify)their target is not enough，they should 栏目导引自学导引语篇理解Unit 5 Inside advertisingtry their best to appeal to their target.For example，the 6._(environment)protection advertisement appeals to the audiences conscience or their desire to be 7._(wor
14、th)citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.8._(do)this，they also need to spend money.They have to be a big corporation with a big budget to afford the ads.In addition to 9._(worry)about the expense，advertisers 栏目导引自学导引语篇理解Un
15、it 5 Inside advertisingmust consider which media are most appreciate.For example，if the ad relies on visual effects，it is no use advertising products on radio.However，people dont buy the products they are not interested in or have no use 10._答案：1.daily 2.that 3.for 4.be wasted5Identifying 6.environmental 7.worthy 8.To do 9.worrying 10.for栏目导引自学导引语篇理解Unit 5 Inside advertising本部分内容讲解结束 按ESC键退出全屏播放
