1、高三导学案 学科：英语 编号：B9U5-1 编写人：詹洁媛 审核人： 使用时间：班级 姓名： 小组序号： 组长评价： 教师评价 【学习目标】1. Try to learn the new words and expressions of this unit2. Understand the basic collocation of the important words.3. Grasp the main idea of this passage 【学习重点与难点】1. Learn to make sentences with the new words2. Tell the differen
2、ce between the words with similar meaning. 【使用说明与学法指导】1、带着预习案中的单词派生，查阅字典找出相对应的单词形式。2、认真完成预习案，在“我的疑惑”处填上自己不懂的知识点，在“我的收获”处填写自己对本课自主学习的知识及方法收获。3、预习课文，并在小组讨论中完成探究案的练习 预习案知识梳理一单词派生1._ vt. 为做广告；登广告;_n.登广告者；广告客户；_n.广告；_ n.广告;宣传;做广告2._ vt.通知；告知；告诉 ; _ n.信息，情报；_adj.有知识的，精明的；_n.告发者；检举人3._ vi.回答；反应; _n.回答；回应;_
3、n.回答者，响应者；_n.责任；职责_adj.有责任的；可靠的；_adj.敏感的；反应快的4._vt.进化；发展；_n.进化，发展，演化；_adj.进化的；进化论的5._ vt.暴露；揭露；显露; _ n.暴露；揭露；曝光；_adj.暴露的，无遮掩的6._ vt.逃避；避免；_n.避免，回避；_adj.可避免的_adj.不可避免的7._ vt.确认；鉴别出 _ n.鉴别；验明8._ v.适合 _adj.合适的；适宜的 _adj.不合适的9._ consider vt.考虑；认为_ conj.&prep.考虑到； _n.考虑；_adj.相当多/大的；_adj.考虑周到的;体贴的10. _ vt.
4、提升；促进；增进；_ n.提升；促进 _ n.发起人；赞助人；支持者基础检测一词组互译1.想起；想出；思考；考虑_6.keep sth.in mind _2.把变成 _ 7.fit in / into _3.移交；让与 _ 8.have no use for _4.有意义，有道理，讲得通_ 9.be great for doing sth. _5.依靠；依赖；指望 _ 10.in response to _我的疑惑： 我的收获： 探究案合作探究一 通读课文,根据课文内容填空。How advertising worksWhat is anadvertisement?An advertisemen
5、t is a _ that informs or influences people.How do advertisers make effective advertisements?Identify your targetAdvertisers _ and find out as much as possible about them, which _ for decisions about what type of advertising techniques to use with this group.How do advertisers make effectiveadvertise
6、ments?Appeal to your targetIn order to _ people to do something, advertisements often appeal to our hopes and dreams or our emotions.How do advertisers make effectiveadvertisements?Use a suitable mediumAs well as reaching the right audience with the right technique, advertisers must also _.Obviously
7、, cost will play a big part in this decision.How effective are advertisements?However good an advertisement is, people _ be persuaded if the product is unsuitable for them. On the other hand, _ to advertisements can help to change our opinions over time.总结整理二阅读课文，小组讨论完成以下练习2. Which of the following
8、is NOT the factor in choosing the right medium?A. Whether the budget can be afforded.B. Which target audience the products are intended for.C. Which medium can best display the products.D. How to advertise the products with the right technique. 3. The advertisement on the right probably appeals to p
9、eoples _ .A. conscience to be worthy citizens B. desire to save moneyC. curiosity to know more about the productD. focus on the rich and famous people4. Governments all over the world spend a large sum of money on such ads as road safety. The governments want to make use of advertisements function o
10、f _. A. informingB. educating C. EntertainingD. persuading5. The purpose of this text is to _ .A. informingB. educating C. EntertainingD. persuading5. The purpose of this text is to _ .A. inform people of the functions of advertisementsB. persuade people to buy the products advertised by some advertisementsC. tell people how to make effective advertisementsD. warn people not to be cheated by some dishonest advertisements 训练案课后巩固提升完成课本P85页练习1到3
