1、Unit 1 AdvertisingTaskWriting an advertisementlisten for fractions,decimals,percentages and descriptions of statistics.小数分数统计 2/3 4/7 0.459.85 58%36.36%one half two thirds four/sevenths zero/fought point four fivenine point eight fivefifty-eight per centthirty-six point three six How to read fractio
2、ns,decimals and percentages?How to describe an increase,a decrease,no change,trends,a range,an average,and a limit?an increaseThere was an increase of 56 per cent.The price has gone up by 9 per cent.a decrease There was a decrease of 36 per cent.The figure/amount/rate decreased/fell by 21 percent.Ho
3、w to describe an increase,a decrease,no change,trends,a range,an average,and a limit?no change There was no change.The figure/amount/rate remained/stayed the same.a rangeThe sales figures vary between 30 and 40/from 35 to 50 percent.an averageThe average age was 56.a limitThe maximum price reached 6
4、7.The figures fell to their lowest level.Listen to the tape and do the exercises on page 12.Answers1.1,200 1,300 2.285%65%3.50%-60%75.5%4.23.4%11.5%24.5%13.6%5.9,000 3,0000Step 1 completing a bar chart Listen to an announcement made by the director of a company and complete a bar chart for future re
5、ference.After that,complete part of bar chart in Part A on page 13.Step 2 Pair workRead the memo from the director in Part B on page 13.What is it about?Repackaging of the Chocolate barSkills building 2;stating opinions and giving supporting reasonsDo you think packaging is important for a product?I
6、 think/It seems to me/To me/In my opinion/I dont believe that packaging is important.Why or why not?B ecause packaging can add value to a product.As packaging can attract customers attention and increase sales.Since packaging may increase the cost of a product and the amount of waste.Step 2 Talking
7、about advertisementsSkills building 3:using different sentence types correctlyAnswers negative statementcommandpositive statementexclamationpositive statementexclamationpositive statement Step 3 writing an advertisementTry to complete two ads on page 17 by using the words given.AnswersA(1)amazed (2)
8、new (3)delicious (4)biggest (5)the best (6)free (7)great (8)bored (9)hottest (10)comfortableWhen listening for statistics,you may hearwhen listening-=when you listen 针对训练It shames me to say it,but I told a lie when _ at the meeting by my boss.A.questioning B.being questioned C.questioned D.to be que
9、stionedCintroduce:bring in;bring forwardintroduce new techniques 采用新技术introduce oneself 作自我介绍introduce a question for debate 提出一个问题供讨论The chairman introduced the speaker to the audience.主席把讲演者介绍给听众。introduction:introducing or being introduced a letter of introduction 介绍信make a self-introduction to s
10、b自我介绍It was necessary to make introductions all round,to introduce many people to one another.introductory:adj.serving to introducea few introductory remarks by the chairman主席的简短介绍词an introductory chapter序篇针对训练1.When first _ to the market,these products enjoyed great success.A.introducing B.introduc
11、ed C.introduce D.being introduced Bconsider：v.to think of in a stated way认为；以为consider sb.(sth.)+adj./n.consider sb.(sth.)+to beconsider sb.(sth.)+asconsider that-clausev.to think about;examine考虑consider+n./doing sth.consider+疑问词+to do sth.consideras/think ofas/look on(upon)as/takeas/regardas/treata
12、s/look uponas/refer toas 把当作为He considered studying further in Beijing University.He is considered to be the best person for the job.I am considering going abroad.我正在考虑出国。I consider it a great honor.我认为这是极大的荣幸。We consider that the driver is not to blame.我们认为这不是司机的过错。We consider it(to be)true.我们认为这是真
13、实的。Have you considered how to solve this problem?你考虑过怎样解决这问题吗?These days,Jack,a recent graduate from Nanjing University,is always considering being interviewed by that company and_ a job there.A.gets B.being got C.getting D.get.Charles Babbage is generally considered _ the first computer.A.to invent B.inventing C.to have invented D.having inventedThe students _ Mr.Yang _ the best one in teaching.A.consider;as B.consider;being C.considers;/D.considering;to beAIt is generally considered unwise to give a child_ he or she wants.A.however B.whatever C.whichever D.wheneverB
