1、高中牛津英语模块4Unit 1Advertisement授课人：溆浦县第三中学 韩雪莲 Step1 Revision and lead-in学科网.zxxk.组卷网Commercial advertisementsPublic service advertisement1.Can you read the word there?PSA2.What does PSA stand for?Public Service AdvertisementPSA:2.What about the idea of this ad?学科网.zxxk.1.Is this ad a commercial one or
2、 a PSA?Step2 Reading Skim the article and answer the questions on Page2 1.What do ads try to persuade people to do?2.What does PSA stand for?3.W hat do PSAs aim to do?1.To buy a product or service or believe in an idea.2.Public Service Advertisements3.To educate people about health,safety or any oth
3、er issue which affects public welfare.AnswersStep 3 Reading StrategyExpository writing usually follows the same basic format:1.Introduction of subject2.Supporting details3.ConclusionStep4 Fast reading Give the students four minutes to read the article,and then answer the questions on PartC1 on page4
4、individually.Step5 Post reading Scan the article again and get the main idea and compare the similarities.Main ideas for each paragraph after discussion.Para1 Para2 Para3 Para4Advertisements are important and popular in our daily life.We have two types of advertisements in all kinds of media.We shou
5、ld not believe all the advertisements.Public service ads always tell us the truth.Types of adsCommercial adsPSAsSimila-ritiesPlace foundMethod usedDiffer-encesPurposesValidityExamplesBillboards,newspapers,magazines,the Internet,radio,television.Persuasive language,exciting imagesTo promote a product
6、 or serviceThey do not tell you the complete truth.To educate people about health,safety or any other issue which affects public welfareThey are helpful and we can learn a lot by following the advice L1226L2840Step 6 DebateGroup A:Advertising has a positive effect on our lives.Group B:Advertising ha
7、s a negative effect on our lives.Step7 Summary and homework In this period we learned some basic information about advertising,including the two basic types of advertisements-commercial advertisements and public service advertisements,the methods used in advertising and Chinas public service adverti
8、sing campaigns.The reading strategy in this unit teaches students how to read expository writing by identifying the introduction,examples and facts that develop or support the idea and the conclusion.After class,finish part A on page94 and part B ON page BThank you板书设计Types of adsPurposeValidityCommercialTo promote a product or serviceThey are not altogether innocent.PSAsTo educate people about health,safety or any other problem that affects public welfareThey are helpful and we can learn a lot by following the advice they give.
