1、1.Before listening,discuss these questions in groups giving reasons for your opinions.1.Would it be a good idea to ban advertising?2.How can you tell if advertisers are being truthful or not?3.If companies stopped spending money on advertising,would the goods be cheaper?4.Does advertising really pro
2、mote products and services?2.Mr Hall,a teacher of a senior English class invited the president of an advertising agency to give a talk to his class.When the talk was over,the students asked the president some questions.Listen to the tape and number the questions above in the order that you hear them
3、.3.Listen to the tape again and focus on the presidents replies.Before she answers the questions she makes a comment about each question.Complete her comment and discuss why she begins her answer with these comments.1.Thats an _ question.2.Good _,Ben.3.Yes,I _,but in fact,wed be a lot worse off with
4、out advertising.4.Thats _ question.pointunderstand your feelingsanother goodexcellent1.Read the three advertisements and then in groups discuss the questions below.1.What is the purpose of these advertisements?To persuade people to come to a concert at Newtown High School.2.What information do all t
5、hree ads give?Place,time,date.3.Which ad targets parents?Explain why.Ad 2“Come along and see how talented your child is!”4.Which ad targets students?Explain why.Ad 3“Students,bring a friend and get in for half price!”5.Who do you think the first ad targets?Explain why.People in the Newtown community
6、.“Help us to make Newtown a community to be proud of.”2.The senior students at Newtown High School are having a concert to raise money to help homeless children.Mandy and her friends are in charge of advertising the concert.Listen as they plan their advertisements and then answer the questions.1.Who
7、 do they want to attract to their concert?Name three different groups of people.Students,parents and other people in the community.2.Why do they need three different adverts?Each group has different needs and interests so they have to target each group separately.3.What does Sara think is dishonest?
8、Do you agree or disagree with her?Why?Saying that students can get in for half price,but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.3.Listen again and complete the chart.In the first column write who the target is;
9、in the second column write the message they will use for each target and in the last column write where they will display each advertisement.One row in each column has been done for you as an example.Target audienceMessageWhere to put the adPeople in NewtownSchool newsletterSupport your communityHel
10、p poor homeless childrenAt bus stops and in shops and on the noticeboard outside the schoolParents of studentsSee your children perform Support your schoolHelp poor homeless childrenTarget audienceMessageWhere to put the adBring a friend and get in for half priceStudents at Newtown High SchoolOn classroom noticeboards School radioHomework1.Write down the ad in your exercise book.2.Finish your exercises in workbook.
