1、Book9 Unit5 Inside advertising Book9 Unit5 Inside advertising Listening Speaking&WritingListening Speaking&WritingStep1.Leadingin Can you name some famous ads you know?Step2.Brainstorming1.Can you tell the purpose of advertising?2.Can you protect yourself from the dishonest advertising?superstar clo
2、thing stores run out singing wide and narrow save moneyuncomfortable dial the operatorlatest fashion litres of water Listen to the three radio advertisements.Tick the words and expressions you hear.Step3.1stlisteningListening tips:1.guess before listening2.only to listen to the words listed belowSte
3、p4.2ndListening1).What was each advertisement promoting?2).What is the purpose of the advertisement?3).Which people are the main target?4).What is the advertisement appealing to?Listening tips:1.understand all the alternatives;2.listen with aims;3.check answers and discuss the incorrect answers1.Wha
4、t was each advertisement promoting?Advertisement 1:Superstar shoes and boots Advertisement 2:The importance of saving water Advertisement 3:Star FM radio stationStep4.2ndlistening2.What is the purpose of the advertisement?A.To inform people about something new.B.To sell something.C.To persuade peopl
5、e to do something.D.To tell people where to get more information.Ad 3 Ad 1Ad 1-3Ad 2-33.Which people are the main target?A.Young women.B.Mature men and women.C.Families.Ad 1Ad 2-3Ad 24.What is the advertisement appealing to?A.A desire to do the right thing.B.A desire to be comfortable.C.An interest
6、in classical music.D.A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1Step5.3rdlisteningHumour in ads And if you stop singing in the shower,you wont be in there so long.Besides,your singings terrible!Step6.Summaryforlistening1.target the main people2.the purpose of the ads3.humourous adselerdly peopleyoung w
7、omenteenagerscar ownersloverssportsmenparentschildren pose your ad4.give your performanceStep7.Writing1.choose one product 2.target your consumerStep8.Emotioneducate情感教育1.acknowledge the role of ads in our life2.hold a correct attitudewonderful advertisement.kux3.be your own advertisementStep9 Homework Please write a short passage about how advertisements have changed our lives according to what you have learnt in this class.
