1、阅读理解ABusinesses are witnessing a difficult time, which has in turn produced influence on consumers desire to go green. However, shoppers are still laying stress on environmental concerns.Two thirds of customers say that environmental considerations inform their purchases to the same degree as they d
2、id a year ago, while more than a quarter say that they are now even better aware of the environmental effect on what they buy.This may help to influence how shops store goods on their shelves. And the companies should still make efforts to become more environmentally friendly. Two out of three peopl
3、e think it is important to buy from environmentally responsible companies, with about one in seven saying that they had even decided to take their custom elsewhere if they felt a companys environmental reputation was not good enough.Harry Morrison, chief executive(主管)of the Carbon Trust, sympathizes
4、:“I understand this situation where survival is very important now. But from environmental considerations, the clock is tickingwe dont have much time. In addition, cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand.”Larger companies have an extra motivation
5、to look at reducing their carbon footprint, as new rules next year will require businesses to buy carbon allowances to make up for their emissions(排放). Those that have taken early action will have a head start. More than two thirds of consumers are not clear about which companies are environmentally
6、 responsible. This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.The Carbon Trust believes that it can help by informing customers about the good work companies are doing. “When companies are granted(授予)the standard, the
7、y can use a logo(标识)in all their marketing which makes it clear that they are working towards cutting emissions,” Mr. Morrison said. () 1. Whats the main idea of the passage?A. Businesses are finding ways to send their message to the shoppers.B. Companies will soon get information about cutting carb
8、on emissions.C. Firms are making efforts to encourage customers to keep goods at home.D. Firms are urged to cut carbon emissions by shoppers environmental awareness.( ) 2. The underlined word “inform” in Paragraph 2 probably means“ ”.A. affect B. change C. disturb D. reject( ) 3. According to Harry
9、Morrison, businesses .A. will benefit from cutting carbon emissionsB. should buy carbon allowances for shoppersC. are required to make up for their carbon emissionsD. have encouraged shoppers to take their custom elsewhere( ) 4. We can learn from the passage that businesses will .A. have a strong de
10、sire to reduce costsB. use the same logo in their marketingC. gain advantages by taking early actionD. attract more shoppers by storing goods【语篇解读】本篇文章为说明文。现在顾客购物已经开始考虑环保的问题。面临顾客环保的心理需求,企业只有主动采取措施,减少排放,才会更好地赢得顾客的信赖,进而获得更好的收益1.答案 D。【解析】主旨大意题。根据第一段最后一句“However, shoppers are still laying stress on envi
11、ronmental concerns”及最后一段第一句可知,企业因购买者的环保意识而去减排。故选D项。KS*5U.C2.答案 A。【解析】词义猜测题。由本段中“while more than a quarter say that they are now even better aware of the environmental effect on what they buy”可知,现在三分之二的顾客在购物时对环境的考虑比一年前程度加深了。因此A项符合句子意思3.答案 A。解析】推理判断题。根据第四段最后一句“cutting carbon has an immediate effect as
12、 costs drop and a medium-term benefit for the brand”可以推断出:商业会受益于减排。因此A项符合文章。4.答案 C。【解析】推理判断题。根据第五段最后一句“This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers”可知,早采取行动减排的企业可以更好地吸引顾客。因此可以推断出C项。BColumbus College , 241 Queen Eli
13、zabeth Drive ,Kowloon CityMemoTo: All Staff From: Jackie Mock, Secretary; Sports Development CommitteeDate: May 20, 2010A week ago, “Sports for Life” programmer was sent to the parents, requiring them to select a sport they wanted their child to play. Since then, our staff have received lots of call
14、s from parents asking for more information about it . Here is a memo (备忘录) for your reference when you answer the phones.Sports 1: Basketball.We expect that this will be the most popular of the four sports. Therefore, students should be advised to sign up as soon as possible. Students will take a pr
15、ivate bus to and from Kwan Tong Sports Park .To cover the cost of hiring a bus , each student will have to pay 10 each time. There will be four basketball courts available for our use with one teacher watching over each game. KS*5U.C#O%Sports 2: GymWe will be using St. Peters Memorial Park. There ar
16、e two reasons for choosing this park. First, it is not very busy and crowded before 6:00 pm. Second, it has lot of trees with plenty of shade. Students must bring along two bottles of water to prevent thirst. Three activities, skipping , jogging , outdoor aerobics (有氧运动),all of which are free of cha
17、rge, will be arranged. And there will be a teacher on duty for each of the activities.Sports 3: Hiking Hiking(远足)will take place at Kowloon Peak. The activity will start at 2:30 pm and finish 90 minutes later. Three teachers will accompany the students, and a hiking instructor will accompany each gr
18、oup of 15 hikers. Each instructor will cost 75/hr. Students are advised to bring plenty of water and sunscreen.Sports 4: Swimming The Kowloon City Aquatic Centre is a 10-minute walk from our school. Four teachers will go to the pool and conduct the goings-on from the poolside. We will only be able t
19、o reserve the pool for one hour (i.e. 2:45pm to 3:45pm).Only students skilful at swimming can take up this activity. The pool will have two lifeguards present. Girls must wear a swimming suit. The cost is 10 per visit.( ) 1. Which of the following is TRUE according to the passage?A. Students selecti
20、ng basketball had better register early. B. Students participating in gym should arrive at 6:00 pm.C. Hiking usually begins at 2:30 pm and lasts 2 hours.D. Students having swimming suits can take up swimming.( ) 2. It can be inferred from the passage that A. students taking part in basket ball will
21、walk to the courts.B. every student can gain admission to one of the four sports C. hiking students can have a regular rest in the shade of treesD. students taking up the four sports should bring bottles of water( ) 3. It can be concluded that A. each sport will take only on hour sportsB. students w
22、ill be charged for the four sports C. all the sports will take place at Kowloon PeakD. teachers will accompany students on each sport( ) 4. The purpose of the memo is to A. attract students interest in the programmeB. require the parents to select a sport for their childC. help the staff explain the
23、 programme to the parentsD. remind teachers and lifeguards to be present on time【语篇解读】本篇文章为说明文。文章主要讲述了公司为让员工更好地给家长解释“Sports for Life”这个体育运动项目而编辑的备忘录1.答案A。【解析】细节理解题。根据Sports 1中第二句话“Therefore, students should be advised to sign up as soon as possible”可知,选择篮球的学生最好早报名。因此可知A项符合文章。2.答案 B。【解析】推理判断题。由文中“req
24、uiring them to select a sport they wanted their child to play”可以推断出“每一个学生可以参加这四个运动中的任何一项。故选B。KS*5U.C3.答案D。【解析】推理判断题。由Sports 1中第二句话“There will be four basketball with one teacher watching over each game”, Sports 2中“And there will be a teacher on duty for each of the activities”,Sports 3中“Three teachers will accompany the students”及Sports 4中“Four teachers will go to the pool and conduct the going-on from the poolside”可以推断出:每项运动,都有教师陪同。故选D项4.答案C。【解析】推理判断题。根据文章中“Here is a memo(备忘录)for your reference when you answer the phones”可以推断出:这个备忘录的目的是帮助员工将这个活动项目解释给家长。因此选项C符合题意。