1、Module 4 Unit 1 Advertising第一课时Welcome to the Unit Teaching Aims:u To make students aware of the role of advertising in our daily lifeu To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them u To discuss the last three questions to improve th
2、eir speaking ability Teaching Key & Teaching Difficulties:u To help students understand the role of adsu The usages of some key words.Teaching Procedure: Step One Leading-inT: Talk about advertising1) Do you like reading or watching advertisements?2) What kind of ads do you like best? And why?3) Whe
3、re can you find advertisements? Ss: (Encourage them to express themselves) Step Two Speaking T: We are living in a world of ads and whether you like or not, they are influencing our life. Now discuss about the four pictures on P1 and try to answer the following questions:1) What can you see in the p
4、icture?2) What can you read on it?3) What does it persuade us to do or what does it try to tell us?Step Three Discussion T: So, now look at the three questions and discuss them in group.1) Have you ever bought a product or service after reading or watching an ad?2) What was it? Now do you believe th
5、at advertisements tell the complete truth?3) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why? (T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to
6、 show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step Four Language Points1) advertise vt. 为登广告、做宣 vi. 登广告 advertisement= ad n. 广告put an advertisement 登广告 advertise for 登广告征聘e.g. The company is _ a new manager.2) be aware o
7、f 知道、明白、意识 be/seem aware that 察觉、发觉、发现 e.g. Every body _ the importance of protecting rare animals. e.g. Buried in deep thought, Tom _what happened around him. e.g. Nowadays, people _ some products dont stick to the promises of their ads. 3) think about 考虑 think of 想起、想到 think out 想出 think over 仔细考虑
8、 (make sentences)Step Five Homework1. Ask students to read the passage in Part B on page 95 in workbook as their homework. Teachers can check the answers in or after class 2. Let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.
