1、课 题M4U1课时9-1New words 1主备人 授 课 时 间 教 学 目 标Have ss learn some knowledge about advertisement.Get ss to be fully involved in the discussion, express their ideas and practice their spoken English.教学重、难点To let students know something about advertisement.To improve students speaking ability教、 学 具Slides预习要
2、求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Teacher: Good morning, boys and girls, when you watch TV, what do you often see Step 2 Presentation1. A brief introduction of ads and give some examplesWe have two basic types of advertisements. One is A commercial advertisement
3、(CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1) Make it possible with Canon. 佳能数码相机广告 2) The daily modern 日产（尼桑）汽车广告 3) Planned Parenthood Children by choice, Not by chance4) Theres no
4、better way to fly. 德国汉莎航空 5) The power of dreams 本田汽车广告6) Make Poverty History7) Like no other 索尼产品广告8) Take TOSHIBA, take the world. 9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help11) The
5、 choice of a new generation. 新一代的选择。百事可乐 12) Ask for more 渴望无限百事流行鞋13) Impossible made possible 使不可能为可能佳能打印机14) Were not asking for your money; were asking for your voice.2. reading the instruction and discussion1) Guide students read the instructions and focus on the six posters.2) Then encourage s
6、s to form pairs and discuss the content of each poster. what image(s) can you see on each poster? what can you read on each poster? what does each advertisement try to tell us?3）dicuss each poster in detail poster of project hope poster of the software poster of Oxlin Airlines poster of the shampoo
7、ad3. free talkIf time allows ,after students get the idea of ad, organize them into six groups and ask each group to talk about one of the ads in front of the class. each group should choose one student to present their ideas to the classStep3 sharing information1. Organize ss into groups of four or
8、 allow them to form their own groups. Ask them to discuss the three questions under the ad.2. Have ss exchange their opinions and make sure that all of them have a chance to speak.3. Ask some groups to report their answers back to the class .any possible answers are welcome.Step4 Homework课 题M4U1课时9-
9、2New words 2主备人 授 课 时 间 教 学 目 标To improve students reading ability on reading expositoryEnable students get the general knowledge of commercial ads and public adsTo let students know how to read expository writing教学重、难点To improve students reading ability on reading expositoryTo let students know how
10、 to read expository writingHow to improve students reading ability on reading expository writingTo let students know how to read expository writing教、 学 具Slides，The blackboard and the multimedia预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Teacher: Good morning, boys and g
11、irls, now let us review our topic yesterdayStep 2 Presentation1. Fast reading(1)Guide students go through the whole article, especially pay attention to the titles of the article(2)To ask students to finish the part A2. Intensive reading(1) Invite one student to read the first passage and invite stu
12、dents to get the general idea of the passage.(2) Detail readingIndividual workFinish part c1Group work.(1).Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students reading(2).Fini
13、sh part c2Group workBase on the reading, let students make a summary of the expository writing. Teacher can choose one passage as one example, such as passage threeStep3 Consolidation1. Make a summary of the passage & let students talk about their opinions on commercial ads and public service ads2.
14、Finish part EStep4 Homework课 题M4U1课时9-3Welcome主备人 授 课 时 间 教 学 目 标To improve students reading ability on reading expositoryEnable students get the general knowledge of commercial ads and public adsTo let students know how to read expository writing教学重、难点To improve students reading ability on reading
15、expositoryTo let students know how to read expository writingHow to improve students reading ability on reading expository writingTo let students know how to read expository writing教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法1.The new machine_ production. However I_it.A.is used to increase; am not used to
16、controlling B.is used to increasing; dont used to control C.used to increase; dont used to controlD.used to increasing; am not used to control2. share with: use sth together withId like to share my book with you. She _ my troubles as well as my joys. A. shares with B. shares (in)3believe in: to have
17、 firm faith in Many people believe in God. believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.4intend to: design/mean to do sth.I intended to do it, but Im afraid I forgot.What he said at the meeting _ make us to support his idea. A. intended to B. intends to
18、 C.was intended to D. is intended to 5lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth.She was lying!She lied to me about her age!lie:lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay:laid(pf,pp)laying(pres p) vt. 放置He laid his hand on my shoulder.He _ the book on th
19、e desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.6be aware of: realizing sth. that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？_?7connect: bring together/joinThe two cities are connected by a railway.She is connected with
20、 a famous family.You should not connect the two different things to each other.我这就给你接通王先生的电话。_.Ill connect you with Mr. Wang immediately. connection: N. in connection with他们与这个案件有关联。They are in connection with the case.8fall for sth: to be tricked You should be clever enough not to fail for his tric
21、ks.他说他是学生我信以为真。He said that he was a student and I fell for it.fall guy: person who is tricked How could you be easily cheated by his words?You are really a fall guy.9play tricks on:play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。The teacher
22、 asked us not to play tricks on each other any more.trick: V. trick sb. into doing sth.She tricked him into giving her all his money.课 题M4U1课时9-4Reading主备人 授 课 时 间 教 学 目 标To learn some common suffixesTo learn vocabulary related to sales and marketing教学重、难点Have ss expand their vocabulary by using suf
23、fixes as well as knowledge of sales and marketing Have ss apply their new knowledge practically教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Step 1 Greetings and Lead-in Write the following words on the blackboard and ask ss to analyze the part of speech of each wordhappy happily happiness unhappy decide dec
24、ided decisionStep 2 using suffixes1. Have ss read the dialogue on page 6.ask them to find the entire adjective in the dialogue and identify the ones which are created by adding suffixes. have ss look at the suffixes and think about hoe these words are formed2. Ask to read the table and tip boxes on
25、page 6, which show them the different ways to form adjectives by adding suffixes.3. Ask ss to read the ad and do the exercise individually .they need to dorm adjectives by adding the correct suffixes. Encourage ss to consult each other and dictionaries whenever they meet with mew words before asking
26、 you. Check the answers as a class and make sure that ss have no problems using the suffixes learnt in this section.4. Introduce other common adjective-forming suffixes to ss and ask them to think of more examples. Tell them each suffix usually has a fixed meaning. The following table provides some
27、examples of common suffixes. Ask ss to point out the meaning of each suffix. They may suggest more examples.suffixmeaningexamples(adjectives)-icalhaving the quality ofmedical, electrical grammatical,practical-ablehaving the ability ofbelievable acceptable, reasonable enjoyable-ouslike, full ofadvent
28、urous dangerous, prosperousconscious-fulcharacterized byjoyful, helpful, useful, mouthful, handful-lesswithoutuseless, careless, helpless, hopelesscloudlessStep3 sales and marketing1. Ask ss to go over Part A on page 7.jave one student read if for the class and make sure that ss understand the words
29、 or phrases in blue. Focus on the meanings of the sales and marketing terms. Have ss compare their sales plan discussed before with the ideas introduce in this section. Tell ss that no matter what they are trying to sell, the basic tools of sales and marketing are always the same.2. Ask ss to read t
30、he instructions for Part B. encourage them to finish Part B Individually first and then check the answers as a class.Step4 Homework课 题M9U1课时9-5Grammar and usage主备人 授 课 时 间 教 学 目 标Help Ss understand how to use reported speech in statements, questions and imperative sentences.Help Ss learn the way to
31、change direct speech into reported speech in different tenses and sentence structures教学重、难点How to help the students apply these rules into practicelearn the way to change direct speech into reported speech in different tenses and sentence structures教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Step 1 Revisio
32、n and Lead-in Make a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech 1. What should we pay attention to when changing direct speech into indirect speech? (1) personal pronouns and tense(2 )adverbials of time and place(3 )other cases2. Have Ss do the Ex: Change t
33、he following sentences into reported speech.1. Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report 1. Statements: After explanation, ask Ss to do some simple questions at once.2. Questions:Have Ss try some easy tasks after explaining.3. imperative sentences:Help Ss finish
34、several exercises after imparting.Step 4 Ex. for consolidation1. Ask Ss to finish A on Page 11.2. Help Ss to finish B on Page 11. Step 5: Homework 1 Finish Ex on Page 92.2 Make good preparation for Task part.课 题M9U1课时9-6Task主备人 授 课 时 间 教 学 目 标1.Have ss learn to gain information from statistics.2.To
35、develop ss listening ability.教学重、难点Identify these statistics while listeningListening ability and listening ability教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Step 2 listening for statistics and descriptions1. help ss review the expressions of fractions, dec
36、imals and percentages1/2(a/one half)2/3(two thirds)4/7(four sevenths)3/4(three quarters)0.45(zero/nought point four five)9.89(nine point eight nine)76%(seventy-six per cent)34.34%(thirty-four point three four per cent)2. Have ss go over point 1 on page 1and make sure that they know hoe to read fract
37、ions, decimals and percentages3. Have ss to go over Point 2 on page 12,and make sure that they know hoe to describe an increase,a decrease ,change, trends, a range, an average and limit.4. Have ss listen to the recording and do the exercise on page 12.Ask ss to compare answers in pairs and then chec
38、k answers as a class. if necessary ,listen for a second time .make sure that they did the correct calculations.Step 3 Stating opinions and giving supporting reasons1. Have ss read points 1,2 and 3 on page 14.then ask ss the following questions, making sure that they use the expressions introduced in
39、 this part to answer the questions.2. Ask ss to work in pairs and talk about their opinions on advertising .they may use the conversation on page 14 as an example and produce a different conversation.Step4 talking about advertisements1. Ask ss to go over Part A on page 14 and make sure that they kno
40、w what to do. Here, ss will ask questions and collect answers about good advertisements. They should think pf one other relevant question to complete the interview. you may suggest one do them as follows: What advertisement(s) do you like least? Why?2. Ask ss to go over Part B on the page 15. have t
41、hem work in pairs to role-play an interview between a marketing assistant and his/her friend. ss can begin the conversation like this:marketing assistant=M friend=FM: hi, may I as you some questions about ads?F: yes. Of courseM: what is you opinion on ads in public places? Step 5 using different sen
42、tence types correctly1. Have ss to read the chart on page 16 to learn the structures and main use of different sentence types. Have ss work in pairs and ask them to give some examples of each sentence type. 2. Have ss read the ad on page 16 and identify the sentence type of each sentence. Then check
43、 the answers as a class.Answers2.negative statementmand4.positive statement5. exclamation6. positive statement7.exclamation8.positive statementStep6 writing an advertisement1. Let ss review the two sample ads in part A on page 17 and use the adjectives provided to finish the exercise individually. T
44、hen check the answers as a class.AnswersA(1)amazed (2)new (3)delicious (4)biggest (5)the best (6)free (7)great (8)bored (9)hottest (10) comfortable2. Ask ss to think about why these two sample ds are god.tell ss that both of the ads use different sentence types and vivid pictures to make the ads mor
45、e attractive.3. Help ss consider the questions in Part B. encourage them to be creative and original, and to draw pictures for the ads. They can do this as homework.4. Ask ss to read the diary in Part A on page 97 of the workbook. Then ask them to do part B on the same page as homework.Step7 Homewor
46、k课 题M9U1课时9-7Project主备人 授 课 时 间 教 学 目 标Develop an ad campaign教学重、难点Direct the students how to make an advertisement教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Step 1 : GreetingsStep 2: Reading1 Divide students into four groups and ask each group to focus on one paragraph in Part A. Encourage each group to
47、report the main idea of the paragraph to the class.Paragraph 1 the definition of an ad campaignParagraph 2 the target audience and how to determine the target audience Paragraph 3 what the ad campaign saysParagraph 4 how to reach the target audience2 Encourage students to raise questions about the c
48、ontent of the paragraphs they did not read. Guide students to pay attention to the structure of the reading passageintroduction of subject, supporting details and conclusion. Ask them to refer to the Reading strategy of expository writing on page 3 if necessary.Ask students to read the handout caref
49、ully. The following questions may help them understand it better:Questions:(1) What do you know about an ad campaign?(An ad campaign is an organized programme of advertisements reach a particular audience.)(2 ) What must you keep in mind when you start a successful advertising campaign?(A clear goal
50、 and target audience.)(3) Why do you need to research your audience?(Because the right message needs to be created for the right people.)(4)What is important when you are planning an ad campaign? (It is important to try to appeal to the way the audience will react.)(5) What should your advertising c
51、ampaign be based on? (Mainly on the target audience and the media that reaches that particular group best.)Step 3 Words revision1.advertise v. advertiser登广告者，广告客户advertising广告业，广告告2. share (n.)3. promote(promoted promoting)4.place n. 地方， 位置， 职位， 地位a nice place to live in 居住的好地方get /win (the) first p
52、lace 获得第一名take place 发生 take the place of /take a persons place 代替某人放置She placed the vase on the table. 她把花瓶放在桌子上。 5. intended adj. 有意的， 故意的已经订婚的 vt. intend to do intend sb. to do intend that6. educate 教育， 训练， 培养7. lie He is always telling a lie. 他总是撒谎。 Im sorry I lied to you. 我很抱歉向你撒了谎。lay-laid-lai
53、d-laying1). I found the boy_ to his mother. lying2). A bridge is _ across the river next year. to be laid3). He went over and _ down his cup on the tray. laid4). I saw a wallet_ on the ground. lying5). I saw a radio _ on the table. laid8. claim （根据权利提出）要求，要求权， 主张， 要求而得到的东西。 15. commit (vt.) commitme
54、nt 犯罪commit a crime 犯罪He must have committed a crime. 他一定是犯了什么罪行。16. complete (vt.) The bridge isnt complete yet. 这座桥至今尚未完工。 17. trick (n.) (vt.) trick sb. into doing play a joke on sb. 开某人的玩笑 make fun of sb. 取笑某人 18. service at sb.s service 听从吩咐， 由某人支配19. comment (n. ) make comments on/upon sth. 对-做出评论，20.approachYou must approach the bird very quietly or it will fly away. 你必须很轻地靠近那鸟， 否则它会飞走的。 21. goal achieve ones goal 达到目标 22media （单）medium23 various People came here for various reasons. varieties of cloth 各种各样的布 a variety of/varieties of 种种a new variety of apples.苹果的新品种
