1、Lesson 40 Advertisements 一、阅读理解 1 The following can best describe The Mini Fujiko CameraEXCEPT _.Asmall in size BfragileCautomaticDexcellent value2If you have 100,what can you buy?_.ARemote headphone and Mini Camera.BMini Camera and Earring.CFeline Floor Cleaner and Mini Camera.DRemote headphone and
2、 Earring.BD3 For one who prefers not to be disturbed in a crowdedenvironment,which of the following may be his first choice?_.ARemote headphone.BMini Camera.CSpecial Jewellery for ears.DFeline Floor Cleaner.C4 All the following do not tell customers where to contactEXCEPT _.ARemote headphoneCSpecial
3、 Jewellery for earsBMini CameraDFeline Floor Cleaner5From the four ads,we can tell that new tendencies(趋势)inadvertising seem to be EXCEPT _.ApassiveBthoughtfulCpersuasiveDcreativeDA二、课文内容复述This text which contains four advertisements is about fourproducts.Lets list the advantages of each product.The
4、se headphones from Philips have no(1)_Peoplecan listen to the programmes while(2)_ and can listen toradio or TV up to 60 meters away.The signals can go(3)_glass,doors and walls.Mini camera is(4)_，reliable andeasy to use.Its no(5)_ than a credit card.Its(6)_from strong material.Earrings are(7)_ and u
5、seful in many(8)_ situations,and these are (9)_ at a lowprice.Feline Floor Cleaners are made from good qualitymaterial.Its very(10)_ and very easy to wash.What do youthink of these products?wireswalkingthroughconvenientbiggermadeattractivenoisybargainspractical三、概括课文大意(30 词左右)提示：菲利普无线耳机让消费者行动自由。而富士微
6、型相机跟一张信用卡一样小。让人印象深刻的还是安装在小猫脚上的地拖和设计成耳环形状的耳塞。关键词：无线的 wireless；和一样小 no bigger than；印象深刻的 impressive答案：While the walkable headphone from Philips is wireless,the Fujiko mini camera is no bigger than a credit card.The mostimpressive is the floor cleaners on a cats feet and the earringdesigned as special
7、jewellery for ears.1practical adj.实用的；实践的典例 Practical experience is often very important.实践经验往往是很重要的。She was a simple,practical,hardworking woman.她简朴，务实，勤奋。拓展 practice n练习，实践 v练习，实践in practice 在实践中；实际上out of practice 疏于练习put into practice 实施；落实运用 用 practice 的适当形式填空(1)Learning a language needs a lot
8、of _.(2)The young girl _ the violin every day.(3)Your idea sounds good,but it isnt _.practicepracticespractical2go through 穿过，通过；完成；经历 典例 The bullet went straight through him.子弹从他身上穿了过去。The country has gone through too many wars.这个国家经历了太多的战争。He went through the driving test and bought a new car last
9、year.去年他通过了驾驶考试，并买了一辆新车。拓展 go ahead 继续前进；进展；干吧go in for 喜欢，爱好go over 复习；仔细检查go without 没有某事物也能应付运用 用以上短语的适当形式填空(1)They _ table tennis.Both of them aregood at it.(2)She _ her lines before the first night ofthe play.(3)We _ enough warm clothes by staying athome as more as possible in last winner.(4)Th
10、e child is _ a difficult situation.go in forwent overwent withoutgoing through3focus n调焦；焦点，中心 vt.&vi.(使)聚集；调焦距典例Food safety is the focus of questions at the pressconference.食品安全是记者招待会上提问的焦点。You must try to focus your mind on work and study.你应该努力把思想集中于工作和学习中。拓展 in focus 焦点对准；清晰的；焦点的 out of focus 焦点没
11、对准；模糊的；非焦点的 focus ones attention/mind on 集中注意力于 focus on 集中运用 完成句子(1)北京奥运会不再是焦点，人们开始把注意力放到伦敦奥运会上。The Beijing Olympics are _.People begin to_ the London Olympics.(2)他想成为人们关注的焦点。He wants to be _ peoples attention.out of focusfocus their attention onthe focus of4flash n闪光灯；闪光，闪烁 v闪现，掠过 典例 There was a f
12、lash of lightning a moment ago.刚才有一道闪电。Did you use flash when you took these pictures?你拍这些照片时用闪光灯了吗？The express train“BeijingDalian”flashed past.北京到大连的特快车闪电般地掠过。拓展 in a flash 转瞬间a flash in the pan 昙花一现flash through 闪过(脑海)运用 完成句子 (1)这念头突然闪过他的脑海。The idea suddenly _ his mind.(2)如果我有机会，我很快就能完成。If I had
13、the chance I would do it _.flashed throughin a flash5electric adj.与电有关的，用电的典例 Yesterday Mr Smith buy an electric toy for his son.昨天史密斯先生给他儿子买了个电动玩具。拓展 electric 指以电为动力进行工作的；electrical 指(研究内容等)关于电的知识的；electronic 指与电子装置有关的或使用电子装置的，意为“电子的；电子操纵的”；electricity 是名词，意为“电力；电流”。如：an electric fan/lamp 电风扇/电灯an
14、electrical engineer 电气工程师electronic equipment 电子设备运用 用 electric 的适当形式填空(1)The boy is playing an _ train.(2)All the _ work was done by my younger brother.(3)There is _ supply a few hours a day only,usuallyat night.(4)Now many students like to use the _ dictionary,not traditional paper one.electricele
15、ctricalelectricityelectronic6convenient adj.方便的；易到达的典例Subways are fast and convenient,but rush hours can beterrible.地铁快捷方便，但交通高峰时段情况就可能非常糟糕。Will it be convenient for you to start work tomorrow？你明天开始工作方便吗？Our house is convenient for the shopping center.我们家离购物中心很近。拓展 convenience n方便，便利 at ones conveni
16、ence 在某人方便时It is convenient for sb.to do sth.对某人来说做某事方便运用 完成句子(1)这座房子离几所学校都很近。The house _ several schools.(2)现在人们通过网络进行交流比起以前来更方便快捷了。_ communicate witheach other through the Internet now than in the past.(3)我想在你方便的时候拜访你。Id like to see you _.is very convenient forIt is more convenient for people toat
17、 your convenience本课重点单词拓展词汇构词法支招practical adj.实用的；实践的practice n练习，实践 v练习，实践1._为形容词后缀，表示“属于的”。如：political政治的；personal个人的。2_为名词后缀，表示“性质、状态”。如：ability能力；activity活动。3_是形容词后缀，表示“的”。如：public 公开的；scientific 科学的。4_和_是名词后缀，表示动作的执行者。如：teacher教师；sailor水手。electric adj.与电有关的，用电的electrical adj.电气科学的electricity n电
18、electronic adj.电子的cleaner n清洁器；清洁工人clean v擦干净本课重点单词拓展词汇构词法支招freedom n自由free adj.自由的 5名词后缀_表示“领域；事物的总称”。如：kingdom王国；wisdom智慧。6_是形容词后缀，表示“有性质的”。如：windy有风的；cloudy多云的。7_是名词后缀，表示“行为的过程、结果、状况”。如：graduation毕业；relation关系。noisy adj.嘈杂的，喧闹的noise n噪音translation n翻译translator n翻译者translate v翻译运用 用所给单词的适当形式填空1.T
19、he _ was _ the floor when he calledher.(clean)2._ software gives you the _ to use aprogram.(free)3.Social _ helps strengthen students sense of socialresponsibility and _ skills.(practice)4.The company employed a _ to _ somecontracts.(translate)5.The _ engineer referred to the _ dictionaryto understa
20、nd the instructions of the _ bicycle.(electric)6.The _ machine is making a lot of _.(noise)cleanercleaningFreefreedompracticepracticaltranslatortranslateelectricalelectronicelectricnoisynoise1You can listen to your favourite programmes while you arewalking round the house or garden！你可以边在房子、花园周围 散步，边
21、听你喜欢的节目！(P14)点拨while 引导时间状语从句，意为“与同时，在期间”，从句谓语动词常用延续性动词或表示状态的动词。如：You cant do your homework while youre watching TV.你不能一边看电视一边做家庭作业。拓展 while 还可引导让步状语从句，意为“虽然，尽管”；还可作并列连词用，意为“而，然而”。如：While I believe it is true,I cannot prove it.虽然我相信那是真的，但我无法证明。Some people waste food while others havent enough.有些人浪费粮
22、食，然而有些人却吃不饱。运用 完成句子(1)儿子在家吃好饭而父母却在田里辛苦劳作。The son was having a good meal at home,_.(2)虽然他爱他的学生，可是他对他们很严格。_，he is very strict with them.(3)他听着收音机睡着了。_，he fell asleep.while the parentswere working hard in the fieldsWhile he loves his studentsWhile he was listening to the radio2It is no bigger than a cr
23、edit card！它和一张信用卡一样小！(P14)点拨no bigger than 表示“并不比大，和一样小”。如：This room is no bigger than that one.这个房间和那个一样小。辨析 no比较级than/not比较级than(1)no比较级than 意为“同样也不”，这种结构常用来表示对两个比较对象同时进行否定。如：Mary is short,but Betty is no taller than Mary.玛丽很矮，但贝蒂和玛丽一样矮。(2)not比较级than 意为“不比更”，是用来对主语进行否定，表示其在程度上不如后者。如：Betty is not t
24、aller than Mary.贝蒂没有玛丽高。运用 完成句子(1)这颗星和那颗星一样暗淡。This star looks _ that one.(2)这本词典没有那本词典有用。This dictionary is _ that one.no brighter thannot more useful than3Do you find housework tiring and boring？你是否觉得家务活又累又烦？(P15)点拨 本句含有“findsth.宾补”结构。充当其宾补的可以为分词、形容词、副词、名词或介词短语等，tiring and boring为形容词作宾补。如：He found
25、it very difficult to fall sleep.他发觉很难入睡。He felt sad when he found himself lying in hospital.当他发现自己躺在医院时，他感到很悲伤。I hope to find you in better spirits when we meet again.我希望再次见面时你的情绪会好些。拓展可接形容词作宾补的动词有：get,keep,find,feel,make,think,consider,leave 等。如：We shouldnt leave the door open when we go out.我们外出时不应让门开着。运用 完成句子(1)第二天早上，我发现地上一片积雪。The next morning I found the ground _.(2)我们回来时发现她不在家。We _ when we came back.(3)最后，我发现他其实是一个演员。Eventually,_ in fact.covered with snowfound her outI found him an actor
