1、ReadingAdvertisementsNever delete GreenKeep it Forever!Enjoy a group of picturesSedal ShampooEverything is possible!Cherish your life!More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Enjoy your music,Enjoy your Sony!Shoes can fly!So do your dr
2、eams!Taiwan,China!Stop smokingTo protect our environment!How much do you know about advertisements?Before reading information persuasive language exciting imagesEncourage people to buy a product or service or believe in an idea.Reading strategy:reading expository writing Introduction of subject Supp
3、orting details ConclusionIt usually follows the same basic format格式:How can we divide the article?Part 1 Part 2 Part 3 Para 1 introduction Paras 2-5 supporting detailsPara 6 conclusionFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?T
4、o buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which affects public welfare.Careful-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?Th
5、ey are most commonly found in newspapers and magazines,on billboards,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promote a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.
6、C 13 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie,they do not tell you the complete truth.In 1996.Because they are meant to be helpful,and
7、by following the advice in PSAs,we can often learn a lot.1)Advertisements are found in many places.()2)PSAs are only found in newspapers.()3)All advertisements tell the complete truth.()4)PSAs and commercial ads use some of the same methods.()5)Commercial ads can often give us somevaluable informati
8、on about how to live our lives.()6)An ad warning people against smoking is an example of a PSA.()TTTFFFC 2Words-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe somethingc meant or planned to dod killing ones
9、elfe help a thing or an idea become popularf know or realizeg makes an ill person better or solves a problem h happening throughout a countrybecfghadDetailed-reading DFill in the blanks with the following words:advertisements;public welfare;intended;campaigns;encourage;persuasive;nationwide;promote;
10、advice;customersDear Professor Liu Kai,I want to thank you for offering me such useful(1)_ during my research.I have completed my article about advertisements,and Im quite satisfied with it.It has just been published on our school website.advice I never knew that(2)_ were so interesting!The informat
11、ion I found will really help me to educate others.I hope that after they read my article,my schoolmates will understand that PSAs are(3)_to educate us about(4)_ issues,public welfare intended advertisements and that commercial ads are meant to(5)_products and services.Before our talk,I did not think
12、 very much how an advertiser might be trying to trick(6)_into buying a product or a service.Now I think I will be much smarter about what things to buy.promote customers Even if there are lots of exciting images and(7)_ language,I will remember to think about the things I buy.I will also pay a lot m
13、ore attention to the(8)_public services ad(9)_,because I know how helpful they can be.I will(10)_ my friends to pay attention to them as well.Thank you again for helping me find so much useful information!Yours faithfullyQian Liliencourage campaigns nationwide persuasive Advertisement types:commerci
14、al advertisements public service advertisements Whats the difference between commercial advertisements and public service advertisements?Detailed-readingFill in the chartTypes of adsSimilaritiesDifferences places foundmethods usedpurposesValidity正确性Commercial adsPSAs?SimilaritiesPlaces foundMethods
15、used_ language_imagesBillboardsNewspapers MagazinesThe internet RadioTelevisionpersuasiveexcitingattractiveoriginalTypes Differences purposesvalidity确实性Comme-rcial adsPSAsTo promote a product or service.To educate people about health,safety or any other issue which affects public welfare.They are he
16、lpful and we can learn a lot by following the advice they give.What we learned today?1 We learned something about Advertisements,especially the differences between Commercial and PSA advertisements.2 We can have our own attitudes towards advertisements now.1.We are so used to them that we often do n
17、ot even realize how many we see and hear in a day.(line 1)我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告)be/get/become used to sth.熟悉,习惯Tom is quite used to(doing)this kind of job.汤姆习惯了（做）这种工作。be used to do sthused to do sth.被用来做过去常常做某事(暗示现在已经结束)I used to go to the movies,but now I usually watch TV at home.我过去经
18、常去看电影，而现在通常在家里看电视。It is known to all that bamboo can be used to make fine paper众所周知，竹子可以用来造优质纸。so(adj./adv.)that 如此以至于His English was so limited that he couldnt understand what the native speakers said.他的英语有限，听不懂当地人的话。2.I did some research on advertisements,and have some very important information t
19、o share with you.(line2)我对广告做了一些研究,这里有一些非常重要的知识同大家分享.share sth.with sb.与某人分担,分享某物The boy shared his toys with other children.那男孩和其他小孩一起玩玩具.3.An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.(l
20、ine 5)广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。persuasive adj.劝导性的，有说服力的Their arguments are very persuasive.他们的论点很具有说服力。persuade v.劝说，说服persuade sb.to do(into doing)sth说服某人做某事（表示成功做成某事）不要被说服去买你并不需要的东西。Dont let yourself be persuaded into buying things you dont really need.4.PSAs are often pla
21、ced for free,and are intended to educate people about health,safety,or any other issue which affects public welfare.(line 11)公益广告往往是免费投放的，其目的是就健康、安全或者其他影响到公众利益的问题对老百姓进行教育。place vt安排，放置)He placed the books in the right order.他把书按正确的顺序排列。intend to do sth打算、意图做某事他打算明年到国外进修。He intends to receive further
22、 education abroad next year.5.Does an advertisement tell people the complete truth?(line17)广告会百分之百的讲真话吗？a complete edition of Shakespeares works莎士比亚全集It was a complete surprise to me.这对我来说完全是个意外。complete adj.完整的,完全的,vt.完成；completely adv完全地；彻底地I completely forgot about my appointment with the doctor.
23、约好去看医生，我却全忘了。6.However,we still must be aware ofthe methods used in advertisment to try and sell us things.(line15)尽管如此，我们还得留意商业广告中促使人们购买东西的方法。be aware of 知道，明白，意识到We must be fully aware of the importance of the international situation today.我们必须全面认识当今国际局势的重要性。awareness n觉察；自觉；觉悟cultural awareness 文
24、化意识political awareness 政治常识7.Even if an ad does not lie,it does not mean it tells you the complete truth.(line 17)一则广告即使不说慌，也并不意味着它会跟你百分之百的讲真话。even if 即使She wont attend such parties even if she is invited即使受到邀请，她也不会参加这样的晚会。lie vi撒谎，说谎；n谎言对某人撒谎:lie to sb；善意恶意的谎言:a whiteblack 1ie；撒谎:tell a lieliesDont
25、 lie to me!不要欺骗我。He lied to me that he had a headache.他向我撒谎说他头痛。lie v.躺；位于，A map of China lies on the table桌子上有一张中国地图。lie-lied-liedlying 撒谎lie-lay-lainlying 躺，卧；位于；Ex:He told me that he had _in bed for the whole morning.But I knew that he was _ to me.lainlying8.The advertisers want you to read the w
26、ord fights and think that the toothpaste cures bad breath,but it does not say that!(line 18)广告商想要你看到“挑战”这个词,并认为这种牙膏能够治愈口臭,但广告上其实并没有这样说！cure vt.治愈；治疗 n.治疗(法)；This kind of medicine will cure your headache 这种药可以治愈你的头痛。治疗疾病;改掉恶习:cure sb./a disease cure sb.of(doing)sth.9.Not all ads play tricks on us tho
27、ugh.(line 28)然而,并非所有的广告都给我们设陷阱。当not和both,always,all以及由every构成的合成词连用时,表示部分否定,而不是全部否定,这一点值得注意。Not all the athletes were able to get medals in a game 并非所有的运动员在比赛中都能得到奖牌.Not both the students enjoy pop songs.两个学生并非都喜欢流行歌曲。Not everyone has the chance to enter the college。并非每个人都有上大学的机会。play a tricktricks
28、on sb.捉弄某人We used to play tricks on those men.我们以前常常捉弄那些人。10.These ads deal with large social issues.(line 35)这些广告涉及社会热点问题。deal with 处理,对付;和有关;The teacher knows well how to deal with children.那位老师知道如何与小孩相处。The newly-published book deals with the ancient history of China.新出版的书谈论中国古代史。do with与deal wit
29、h 用于特殊疑问句时,deal with常与how连用,do with常与what连用。How will you deal with the problem?=What will you do with the problem?你怎样处理这个问题？11.I have completed my article about advertisments,and Im quitesatisfied with it.(P5 Para 1)我已经写完了论述广告的文章,对这篇文章我很满意。be satisfied with 对感到满意be satisfied to do 对做感到满意I was not sa
30、tisfied with the result of the experiment 我对实验的结果不满意。He was quite satisfied to win the race.他很满意赢得了比赛。1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.He _ finish the project ahead of time,but he failed.4.I will never _ the words of door-to-door salesman.sharewitham
31、used tointended tofall forExercise for consolidation:be used to do research on play tricks onsharewith encourage believe in lie for free protect from intend tobe aware of connect with fall forbe used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe
32、aware of connect with fall for believe in is aware offor freedo research onprotectfrom5.I never _ God.6.She _ the danger around her.7.You will get a book _.8.The teacher asked us to _ environment protection.9.The special clothes will _ you _ being attacked by wild animals.10.You are actually _ her l
33、aziness if you do everything for her.11.She _ to us about what she did just now.12.Dont _ me!I am angry!13.If you _ the machine _the electricity,it will work.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for encouragingliedplay tricks onconnectwith
