1、牛津高中英语(模块四 高一下学期)Advance with EnglishLead-in:Water protectionSales of Coco Colalearnmore about adsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligencea the ability to learn,understand a
2、nd think about sth.b.good at doing sth.,especially sth.that needs ability or trainingc.the general health,happiness and safety of a person or a groupd.make an illness or problem go awaye.a short sentence or phrase that tells the aims and beliefs of a person or a groupf.related to the thoughts and th
3、e mindg.sth.done to fool someone else,or as a jokeh.make someone do sth.by giving them good reasonshcdfea Before readingbgFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public servic
4、e advertisements.To educate people about health,safety orany other issue which affects public welfare.Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别)an ad?Public service adsThe advice on ads Detaile
5、d Reading1.Most people are not aware of how many ads are around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.5.Commercial ads can give us valuable information about how to l
6、ive our lives.6.An ad warning people against smoking is an example of a PSA.Further Readingnot always not only PSAsWhats the similarities and difference between commercial advertisements and public service advertisements?Post-reading(Consolidation)Commercial adsPSAsPlaces foundMeans usedbillboards,n
7、ewspapers,magazines,the Internet,radio,televisionuse attractive and original images and creative languageCommercial adsPSAspurposeexpensebelievable?examplesto promote a product or serviceto educate peoplechargedfree of chargenoyescommercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio,TV,images,languageReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectHomework:1.Finish the article on Page 95.2.List the difficult language points on your notebook.3.Retell the article about advertisement.
