1、New Senior English For China Students Book9 UNIT5 INSIDE ADVERTISING1.gainthegeneralideaofthepassageandthewaystokeepadvertisershonestbyskimmingandscanning.2.understandsomelongandcomplexsentences.3.realizetheimportanceofbeinghonestinadvertizing.Learning objectivesAfter learning,students will be able
2、to:Using LanguageKeeping Advertisers HonestFill in the blanks with advertise,advertiser,advertising,advertisement1.We decided to _ our new product on the internet.2.If you want to sell your house,put an _in the newspaper.3.The man works in _.4.Marketers and are always looking for new ways to attract
3、 their potential customers.advertiseadvertisementadvertisingadvertisersRole-playSpeakingSkimming to get general ideasReading1.Look at the headline,can you predict the main idea of the passage?The passage mainly introduces the ways to keep advertisers honest.2.Skim the passage and find the ways to ke
4、ep advertisers honest.Scanning to get more informationWhat does their purpose refer to?A.To make advertisements and earn a lot of money.B.To persuade people to buy a certain brand of rice.C.To persuade people to behave in the way advertisers want.D.To talk people into seeing a movie at their cinema.
5、Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose.(Para.1,Page 48)(Para.1)Introduction (Para.2)The lawWhich sentence in the text can be replaced by the following one?In most places exist laws which stop advertisers telling lies or
6、 prevent unethical advertising that would do harm to the public.There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour.(forbid/stop/ban/keep from)(Para.3)Advertising organizations What are the functions
7、of advertising organizations?Advertising organizations not only educate and support their members,but also make rules for everyone in the organization to follow.(Para.4)Complaints organization 1.“This is why many countries have a government organization which examines complaints about ads.”(Para.4 P
8、age 49)The word“examine”is closest in meaning to _.A.StopB.check C.receive D.make2.Find the sentence in the passage with the following meaning.消费者可以向这个机构投诉，提出投诉的理由。如果投诉是正确的，该机构可以责令该公司停止使用这种令人不愉快的广告。A consumer can complain to the organization,giving reasons for their complaint,and if the complaint is
9、 correct,the organization can make the company stop using the offending advertisements.(Para.4)Complaints organization1.It can be inferred from Paragraph 5 that_.A.we should blame the consumers themselves if they are cheated by dishonest advertisers B.consumers should be responsible to protect their
10、 rights and interests C.schools should educate students about the skills used in the advertisements D.consumers should turn a blind eye to the techniques used by the advertisements(Para.5)The consumer(Para.5)The consumer2.Translation:the 3rd sentence in the last Para.When it comes to advertising,con
11、sumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.涉及广告时,消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断,而不致盲目地接受广告中所说的一切。.7.What is your opinion about some schools teaching their students
12、 about advertising?Translation：当说到英语学习时，我们有很多话要说。When it comes to English learning,we always have a lot to say.SummaryWhat have we learnt in this passage?1.The law.2.Advertising organizations.3.Complaints organization.4.The consumer.controleducate followexaminebe responsible forDiscussionWhat are th
13、e benefits that the honest advertising brings to both business companies and consumers?omHomework Use some key words in this unit and writ a passage“What are the benefits that advertisers bring to consumers?”based on discussion in class.(about 120 words)Read the passage and review new words and phrases in it.THANK YOU
