1、TaskWriting an advertisementSkills building 1:listening for statistics and descriptionsHow to read these statistics:*fractions(分数):1/2(a/one half)2/3(two thirds)(three quarters)2 1/3(two and a third)How to read:2/5 _ 4 _two fifthsfour and three quartersHow to read these statistics:*decimals(小数):0.3(
2、zero/nought point three)6.79(six point seven nine)How to read:0.9 _2.15_*percentages63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening,we should care about:Anincreasean inc
3、rease ofgo up byincrease/rise bytwo times as manyAdecreasea decrease ofdecrease/fall byno changeno changeremain/stay the sameWhen listening,we should also pay attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range:var
4、y between*and*/from*to*When listening,dont forget:an average:average price/numbera limitmaximumpeaked atfall to lowest leveldrop to lowest pointListening practice:Page 12Possible answers:1 1,200 1,4002 85%65%3 50%-60%75.5%4 23.4%11.5%24.5%13.6%5 9,000 3,000Step 1:completing a bar chartB:Repackaging
5、of the ChocoLoco barA:Skills building 2:expressing opinions and giving givingreasonsHow to state opinions?I(dont)think/believe It seems to me(that)In my opinion/To me,How to give reasons?as/because/since/for First,Second,Then(Next,Finally,)Pair-work1.Work in pairs and talk about your opinions on ads
6、.2.Try to use different structures to state opinions and give reasons.3.You can refer to the dialogue on page 14 as a model.Step 2:talking about advertisementsA:Conduct a survey B:Role-playC:Write a reportSkills building 3:using different sentence types correctlyTypeExampleStructure and main usePosi
7、tive statementsNowadays,we can find Adsalmost everywheresubject+verbgive informationNegative statementsSome ads dontaltogether innocent.never/nowhere TypeExampleStructure and main useQuestionsAre youoptimistic about our ad campaign?auxiliary+subjectask for informationCommands Dont hesitate.give orde
8、rsExclam-ationsHow amazing it looks!how/whatexpressfeelings/opinionsPractice:Label the sentence types(page 16)Possible answers:2 negative statement 3 command4 positive statement 5 positive statement 6 positive statement 7 Exclamation8 positive statementStep 3:writing an advertisementPart B WritingWr
9、ite an ad for your companys ChocoLoco bar.You may want to mention:1 taste/look/ingredients 2 comments from consumers3 what is unique about the product 4 price/discounts5 benefits 6 where it is available You can never imagine how delicious chocolate bars be if you have never had a ChocoLoco Bar.only
10、the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars.Because they are low in fat,they are also a good choice for anyone trying to lose weight.Almost everyone who has tried them loves them!The ChocoLoco Bar has a high quality and a rea
11、sonable price.It is available in all supermarkets around China now.When listening for statistics,you may hearwhen listening=when you listenIt shames me to say it,but I told a lie when _ at the meeting by my boss.(2010)A.questioning B.being questioned C.questioned D.to be questionedIts a long time si
12、nce I saw my sister._ her this weekend?(2010)A.Why not visit B.why not to visit C.Why not visiting D.Why dont visitThe flowers his friend gave him will die unless _ every day.(2009)A.watered B.watering C.water D.to waterintroduce:提出;采用,引进;介绍1)introduce a question for debate提出一个问题供讨论2)introduce new t
13、echniques 采用新技术Tobacco was d into Europe from America.烟草是由美洲传入欧洲的。3)作自我介绍introduce oneself 主席把讲演者介绍给听众。The chairman introduced the speaker to the audience.introduction n.a letter of introduction 介绍信make introductions作介绍introductory:adj.介绍的;导引的a few introductory remarks by the chairman主席的简短介绍词an intr
14、oductory chapter序篇When first _ to the market,these products enjoyed great success.(2009)A.introducing B.introduced C.introduce D.being introduced 1)v.认为；以为consider sb.(sth.)+adj./n.consider sb.(sth.)+to beconsider sb.(sth.)+as=think ofas=look on/upon as =takeas=regardas=treatasconsider that-clause2)
15、v.考虑consider+n./doing sth.consider+疑问词+to do sth.他被认为是做这份工作的最佳人选。He is considered to be the best person for the job.我正在考虑出国深造。I am considering going abroad for further studying.我认为这是极大的荣幸。I consider it a great honor.我们认为这不是司机的过错。We consider that the driver is not to blame.我们认为这是真实的。We consider it(to
16、 be)true.你有没有考虑过如何处理这个问题?Have you considered how to solve this problem?The students _ Mr.Yang _ the best one in teaching.A.consider;as B.consider;being C.considers;/D.considering;to beIt is generally considered unwise to give a child_ he or she wants.A.however B.whatever C.whichever D.wheneverWhy dont you just _ your own business and leave me alone?(2009)A.make B.open C.consider D.mindHomework1 Finish your article.2 Make good preparation for Project.
