1、高考资源网（） 您身边的高考专家2015淄博市高考英语阅读理解一轮基础练习（5）答案阅读下列四篇短文，从每小题后所给的A,B,C或D四个选项中，选出最佳选项。Businesses are witnessing a difficult time, which has in turn produced influence on consumers desire to go green. However, shoppers are still laying stress on environmental concerns.Two thirds of customers say that enviro
2、nmental considerations inform their purchases to the same degree as they did a year ago, while more than a quarter say that they are now even better aware of the environmental effect on what they buy.This may help to influence how shops store goods on their shelves. And the companies should still ma
3、ke efforts to become more environmentally friendly. Two out of three people think it is important to buy from environmentally responsible companies, with about one in seven saying that they had even decided to take their custom elsewhere if they felt a companys environmental reputation was not good
4、enough.Harry Morrison, chief executive (主管) of the Carbon Trust, sympathizes:“I understand this situation where survival is very important now. But from environmental considerations, the clock is tickingwe dont have much time. In addition, cutting carbon has an immediate effect as costs drop and a m
5、edium-term benefit for the brand.”Larger companies have an extra motivation to look at reducing their carbon footprint, as new rules next year will require businesses to buy carbon allowances to make up for their emissions (排放). Those that have taken early action will have a head start. More than tw
6、o thirds of consumers are not clear about which companies are environmentally responsible. This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.The Carbon Trust believes that it can help by informing customers about the go
7、od work companies are doing. “When companies are granted (授予) the standard, they can use a logo (标识) in all their marketing which makes it clear that they are working towards cutting emissions,” Mr. Morrison said.1. Whats the main idea of the passage?A. Businesses are finding ways to send their mess
8、age to the shoppers.B. Companies will soon get information about cutting carbon emissions.C. Firms are making efforts to encourage customers to keep goods at home.D. Firms are urged to cut carbon emissions by shoppers environmental awareness.2. The underlined word “inform” in Paragraph 2 probably me
9、ans“”.A. affectB. changeC. disturbD. reject3. According to Harry Morrison, businesses.A. will benefit from cutting carbon emissionsB. should buy carbon allowances for shoppersC. are required to make up for their carbon emissionsD. have encouraged shoppers to take their custom elsewhere4. We can lear
10、n from the passage that businesses will.A. have a strong desire to reduce costsB. use the same logo in their marketingC. gain advantages by taking early actionD. attract more shoppers by storing goods【参考答案】1-4 DAAC 阅读理解-Passage three(Advertisers Perform a Useful Service to the Community)Advertisers
11、tend to think big and perhaps this is why theyre always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. Its iniquitous, they say, that this entirely unproductive industry (if we can call it t
12、hat) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why dont they stop advertising and reduce the price of their goods? After all, its the consumer who paysThe poor old consumer! Hed have to pay a great deal more if advertising didnt cr
13、eate mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about hous
14、ehold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., fro
15、m an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements
16、. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities
17、.We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due ent
18、irely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!Another thing we mustnt forget is the small ads. which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything
19、 can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper
20、provides such entertaining reading or offers such a deep insight into human nature. Its the best advertisement for advertising there is!1.What is main idea of this passage?A. Advertisement. B. The benefits of advertisement.C. Advertisers perform a useful service to communities.D. The costs of advert
21、isement.2.The attitude of the author toward advertisers isA. appreciative.B. trustworthy.C. critical.D. dissatisfactory.3.Why do the critics criticize advertisers?A. Because advertisers often brag.B. Because critics think advertisement is a “waste of money”.C. Because customers are encouraged to buy
22、 more than necessary.D. Because customers pay more.4.Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everything.B. We can buy what we want.C. Good quality products dont need to be advertised.D. Advertisement makes our life colorful.5.The passage
23、is A. Narration.B. Description.C. Criticism.D. Argumentation.Vocabularycome in for ( sth. ) 是某事物的对象，吸引（某事物），获得flair 天资，天分iniquitous 极邪恶的，极不公正的drab 单调的，乏味的subsist 活下去，生存下去，维持下去hatch 孵化（指生孩子）match 匹配，婚姻dispatch 派遣，发送agony 极大痛苦，煎熬agony column （报刊中关于个人疑难问题征询意见的）读者来信专栏难句译注Advertisers tend to think big an
24、d perhaps this is why theyre always coming in for criticism.【参考译文】广告商总是雄心勃勃（想得很大），也许这就是为什么他们老挨批评。Their critics seem to resent them because they have a flair for self-promotion.【参考译文】他们的批评者似乎对他们很气愤，因为他们在自我抬高/标榜上很有天分。No other item in a newspaper provides such entertaining reading or offer such deep in
25、sight into human nature.【参考译文】报纸任何其他栏目都难以提供如此有趣的文章，或提供对人性的内涵如此深刻的洞察。Its the best advertisement for advertising there is.【参考译文】这是广告中最佳的广告。写作方法与文章大意 文章以因果、对比的手法写出有没有广告的后果及广告的真正作用。文章首先指出广告商遭批评的原因：广告商夸大和人们认为广告浪费钱财、商品价格就搞；然后作者以有无广告的后果突出其功能，没有广告，商品价更高，生活单调、乏味。有了广告，商品价低，生活丰富多彩，人们获取各种信息。答案详解1.C. 广告对社会的服务很有用
26、。作者从三方面来叙述广告作用：第二段点出如果广告不为产品开辟广大的市场，我们就得付出很多钱，正是因为大量的广告费用，消费者的商品才会那么便宜。广告除销售商品外，其重要的功能在通知/告诉信息，有关家用商品的许多只是来自广告，还有新产品的介绍。第三段讲了美化环境功能。如果火车站的墙上和报上没有广告，那会怎么样。一幅悦人心目，机智的广告将改变一切。第四段讲了它为我们省钱：别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸，我们付给很少，或者说，我们能享受那么多的节目完全是因为广告商花的钱。如果要我们付报纸的全价，那我们要花多少钱！最后一段讲了各种专栏的功能。人
27、们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息。这些都围着一个中心：广告对社会服务的有用性。2.A. 广告。太笼统。B. 广告之优点。文章不是讲优点，而是讲服务于社会的功能。D. 广告费用。3.A. 欣赏/赞赏。从上述注释也可推知是A项。最重要的，作者提出种种功能，是为了反驳第一段内提到的论点：完全是非生产企业每年吸收几百万镑，这说明这些大公司利润有多高。最重要的是消费者付的广告费等。反驳更说明了A项对。B. 值得信任。 C. 批评。 D. 不满意。A. 因为广告商常常爱吹，。见难句译注1.。B. 因为批评者认为广告浪费钱。 C. 因为广告促使消费者购买不必要的东西。 D. 因为消费者支付
28、更多。4.C. 优质产品不需要广告。一切产品都需要广告，新产品、老产品都需要。A. 广告对我们的口袋作出贡献。 B. 我们可以买到我们所需的。 D. 广告使我们生活丰富多彩。这三条都提到也是真实的。5.C. 文章一开始就提到对广告的批评，然后作者以对比的手法说明其功能。A. 叙事。B. 描写。 D. 议论。阅读理解What can help you make a fortune in the future? Graduating from a top university might not be enough. A new study from the University of Essex
29、 in Britain has shown that the more friends you have in school, the more money youll earn later.The idea that popularity could have a serious impact on ones earning potential shouldnt come as too much of a surprise. The researchers noted that if you want to get ahead in life, social skills and netwo
30、rking are easily as powerful as talent and hard work.“If a person has lots of friends, it means that he or she has the ability to get along with others in all kinds of different situations, said Xu Yanchun, 17, from Nantou High School in Shenzhen, who totally agreed with the recent finding. Also, fr
31、iends always help each other. They not only create wider social circles for you but lift your mood when you occasionally feel depressed, said Xu. She believed that all this helps you earn a higher salary”.Maybe thats why some people think the younger generations are in the age of Friendalholism (交友狂
32、症). A woman even complained that the networking website Face books 5,000-friend limit was too low for her large reserve of social contacts.But what does a friend mean? Should friends be regarded as a form of currency?“Call me uncoil, but I think of a friend as an actual person with whom I have an ac
33、tual history and whom I enjoy actually seeing. It seems, however, that this is no longer the definition (定义) of friend,” said Meghan Daum, who works with The Los Angeles Times in the US.( ) 1.The new study from the University of Essex in Britain shows that _.A. if you have more friends you will not
34、live happily. B. the more friends you have in school, the more money youll earn in your late life. C. the less friends you have, the poor lives you will live.D. friends can make more money for you. ( ) 2. According to Xu Yanchun, when you have lots of friends, it means_A. You have the ability to ear
35、n more money.B. You will not feel lonely. C .You are quite content with your life. D. You have the ability to get along with others in various situations.( ) 3. Whats the main idea of the passage ?A. The passage mainly tells us something about the friendship. B. Friends plays an more important part
36、in our daily life than anything else.C. Friends are currency.D. Friends give you success. ( ) 4. We can learn from the passage that _.A. If you have more friends, you can make a fortune in the future.B. Graduating from college means that you can make a fortune in the future.C. Friends means a form o
37、f currency. D. Friends can make you wider social circle and make you feel better when you feel depressed. 【文章大意】：文章主要向人们讲述了朋友在人们生活中的重要作用。你在上学时拥有越多的朋友，那么你以后就会有越多的财富。1.【考点分析】细节理解题。【参考答案】B。【解题思路】从文中第一段的A new study from the University of Essex in Britain has shown that the more friends you have in schoo
38、l, the more money youll earn later.可知研究表明“朋友越多，你以后就会挣越多的钱 ”。2.【考点分析】细节理解题。【参考答案】D。【解题思路】文中第三段提到了Xu Yanchun的话，从话中我们可以知道“如果你有很多朋友说明你在不同环境中的适应能力很强”。故选D项 。3.【考点分析】主旨大意题。【参考答案】D。【解题思路】通读全文我们可知，文章主要讲述了朋友能够给你带来财富，给你带来成功。故D项总结的合理。4.【考点分析】推理判断题题。【参考答案】D。【解题思路】A 项的说法太过绝对，所以不正确；B项的说法文中没有提到，因此不能选；C 项的说法没有依据，因此也不能选，故只剩下D项。- 9 - 版权所有高考资源网
