1、Period 2ReadingThe General Idea of This PeriodIn order to let the students get the general idea of the reading passage,first,check the homework of the last period to get more ideas about advertisements.Then learn something about the reading strategy before reading the passage.After that,the students
2、 are asked to read the passage quickly to answer the three questions on Page 2.When they are asked to read the passage carefully,they also should finish C1,C2,D and E to get a better understanding.Finally,the students should have a discussion about the topic “Advertisements”.Teaching Important Point
3、sHelp the students to understand the text better.Teaching Difficult PointsHow to read expository writings.Teaching MethodsFast-readingCareful-readingPair-workTeaching AidThe multimediaThree Dimensional Teaching AimsKnowledge and SkillsTo improve the students reading ability.Teach the students how to
4、 read expository writings by identifying the introduction of the subject,the supporting details and the conclusion.Process and StrategiesCheck the homework of the last period to get more ideas about advertisements.Learn something about the reading strategy before reading the passage.The students are
5、 asked to read the passage quickly to answer the three questions on Page 2.They are asked to read the passage carefully.The students should have a discussion about the topic “Advertisements”.Feelings and ValueUnderstanding the meaning of PSAs.Teaching ProceduresStep 1 RevisionT:First of all,lets rev
6、iew the words we have learned.Please turn to Page 63.Step 2 Lead-inT:(show some pictures)Yesterday we talked about advertisements and Im sure youve learned something about it.Today we will read a passage about advertisements written by a student.Through the text you can learn more about advertisemen
7、ts.Now open your books and turn to Page 2.Step 3 Reading strategyT:Weve learnt some reading strategies before and can you say something about them?S:Skimming and scanning and how to read a play.T:Good.Today we will learn a new reading strategyhow to read expository writings.Now read the reading stra
8、tegy on Page 3 please and tell me how many parts does an expository usually contain?S:Three parts,I think.T:The expository writing usually follows the same basic format above.If we want to read an expository writing,we should first find the three parts and then analyze it.Now lets use the text as an
9、 example to analyze the expository writing.Step 4 Fast-readingT:Go through the passage as quickly as possible and try to find the answers to the three questions in Part A.Remember you only focus on and identify the most important information.I will give you five minutes to do it.(five minutes later)
10、Suggested answers:A.1.To buy a product or service or believe in an idea.2.Public service advertisements.3.To educate people about health,safety or any other issue which affects public welfare.Step 5 Careful-readingT:Now read the passage again and complete Parts C1 and C2 individually.Teacher checks
11、it.Suggested answers:C1 1 They are mostly commonly found in newspapers and magazines,on billboards,the Internet,radio and television.2 A commercial advertisement is one which someone has paid for to promote a product or service,while a public service advertisement is often placed for free,and is int
12、ended to educate people about issues which affect public welfare.3 Because although the advertisements do not lie,they do not tell you the complete truth.4 In 1996.5 Because PSAs are meant to be helpful,and by following the advice in PSAs,we can often learn a lot.C21T2F3F4T5F6TT:Quite good .The next
13、 task for you is Part D and E .Do it quickly.Suggested answers:D1b2e3c4f5g6h7a8dE(1)advice(2)advertisements(3)intended(4)public welfare(5)promote(6)customers(7)persuasive(8)nationwide(9)campaigns(10)encourageStep 6 Feedback activityT:Now lets think about a question.Do you think public service advert
14、isements are helpful? Why or why not?S:Yes,they can help us learn some information quickly.T:Quite good.Now focus your attention on Part F.Think about the following three questions.You can talk about them with your desk-mates.After that you can choose one of them to have a discussion.You can make a
15、dialogue about it?Ten minutes later Ill ask you to present it.Are you clear?S:Yes.Group presentation.Step 7 Summary and homeworkT:Today we learned a passage about advertisements and how to read expository writings.So after class,read the passage again,preparing for language points.Class is over.The
16、Design of the Writing on the BlackboardUnit 1AdvertisingPeriod 2ReadingReading strategyFast-readingCareful-readingDiscussion:Do you think public service advertisements are helpful?Activities and ResearchAfter class,please work in groups (each group has 3-4 students)to look for some PSAs.Collect the
17、pictures and slogans.Think about the fact they want to teach us.Reference for TeachingBackground Information The Language of Advertising1Some products are advertised as having a remarkable and immediate effect.We are shown the situation before using the product and this is contrasted with the situat
18、ion that follows its use.Taking a tablet for a headache in such advertisements can have truly remarkable results.For not only has the headache gone,but the person concerned has often had a new hair-do,acquired a new set of clothes and sometimes even moved into a more modern,better furnished house.2O
19、ne thing reminds us of anotherespecially if we often see them together.These reminders are sometimes more imaginary than real:for some people snow may suggest Christmas,for others silver candlesticks may suggest wealth.The advertiser encourages us to associate his product with those things he thinks
20、 we really wanta good job,nice clothes,a sports car,a beautiful girlfriendand,perhaps most of all,a feeling of importance.The “image” of a product is based on these associations and the advertiser often creates a “good image” by showing us someone who uses his product and who leads the kind of life
21、we should like to lead.3Advertisements often encourage us to believe that because someone has been successful in one field,he should be regarded as an authority in other fields.The advertiser knows that there are certain people we admire because they are famous sportsmen,actors or singers,and he bel
22、ieves that if we discover that a certain well-known personality uses his product,we will want to use it too.This is why so many advertisements feature famous people.4Maybe we cant always believe what were told,but surely we must accept what were actually shown.The trouble is that when we look at the
23、 photograph we dont know how the photograph was taken,or even what was actually photographed.Is that delicious-looking whipped cream really cream,or plastic froth? Are the colors in fact so glowing or has a special filter been used?It is often difficult to tell,but you can sometimes spot the photogr
24、aphic tricks if you look carefully enough.5If you keep talking about something for long enough,eventually people will pay attention to you.Many advertisements are based on this principle.If we hear the name of a product many times a day,we are much more likely to find that.This is the name that come
25、s into our head when the shopkeeper asks “What brand?” We usually like to choose things for ourselves,but if the advertiser plants a name in our heads in this way he has helped to make the choice for us. In this age of moon flights,heart transplants and wonder drugs,we are all impressed by science.I
26、f an advertiser links his claim with a scientific fact,theres even a chance we can be blinded by science.The question is simply whether the impressive air of the new discovery or the “man-made miracle” is being used to help us.6Advertisers may try to make us want a product by suggesting that most pe
27、ople,or the “best” people,already use it and that we will no doubt want to follow them.No one likes to be inferior to others and these advertisements suggest that you will be unless you buy the product.7The manufacturer needs a name for his product,and of course he looks for a name that will do more
28、 than just identify or label:he wants a name that brings suitable associations as wellthe ideas that the word brings to mind will help sell the product.8Most advertisements contain certain words (sometimes,but not always,in bold or large letters,or beginning with a capital letter)that are intended t
29、o be persuasive,while at the same time appearing to be informative.In describing a product,copywriters insert words that will conjure up certain feelings,associations and attitudes.Some words“golden”,for exampleseem to have been so successful in selling that advertisers use them almost as if they we
30、re magic keys to increase sales.9Advertisers may invoke feelings that imply you are not doing the best for those you love most.For example,an advertisement may suggest that any mother who really loves her children uses a certain product.If she does not,she might start to think of herself as a bad mother who does not love her family.So she might go and buy that particular product,rather than go on feeling bad about it.
