1、Lesson 3 World NewsTeaching aims:1. To read a text about advertisement development2. To learn and practise ing form.3. To discuss advertisingTeaching difficulties: To learn and practise ing form.Teaching Aids：computerTeaching procedures:I. Warming up: Can you think of some advertisements you have se
2、en ? Where you have seen advertising? (show some pictures) lead students to talk about the topic. Do you think advertisement will mislead us by make us believe a product is better than it really is? When you buy something will you be affected by advertisement? What do you think of the design of nowa
3、days advertisements? wonderful or dull?II. Reading: Read the text to do the exercise “True or False”1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4. Produc
4、ing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people ar
5、e used to high standards of visual design. Answers: FTFFTFTIII. Correct errors:1. Other common ideas including happiness, wealth and success.2. This is often not enough to noticing in a modern city.3. Repeat old ideas is not a successful idea.4. Using humor as well as unusual ideas to surprise peopl
6、e are important.5. The main purpose of the advertisement is make customers spend money.6. People are used to see high standards of visual design.7. People simply enjoy look at attractive advertisements.Keys: 1. including改为 include 2. noticing改为be noticed 3. repeat 改为 repeating4. are 改为is 5. make改为 m
7、aking 6. see 改为 seeing 7. look改为 lookingIV. Listening and Speaking: Do the exercise 3V. Language points and vocabulary:1. advertise vt. 为做广告,登的广告 advertise for salesman 找推销员的广告 vt. （在）登的广告（in） It has been advertised in the magazine. 已在杂志上刊登了广告。 vt.（ oneself）自我宣传（为） Stop advertising yourself. 少自我宣传了。
8、 vi. 广告 It pays to advertise. 登广告是值得的。 vi. 登广告（征求）（for） advertise for a house to rent 房屋登广告招租 advertisement n. (具体的文件) 广告; 宣传（略作 ad., adv., advt.） an advertisement for a situation 求职广告 advertisement help to sell products. 登广告有助于推销产品。 2. certain adj. 可靠的；肯定无疑的 sure; not doubtful I am certain hell com
9、e, in spite of the bad weather. 尽管天气不好，我确信他会来的。 He is certain to do his duty. 他肯定会尽职。 Im certain that he has wronged me. 我确信他委曲了我。 Are you certain about (=of) it? 你对此有把握吗？ Nothing is yet certain. 什么都没有定下来。（现在一切尚未肯定。） I am very certain about that. 我对那事确定无疑。 He is certain of success. 他必然成功。 He is cert
10、ain to come. 他一定来。 adj. 某一；一些 some A certain person called on you yesterday. 昨天有个人来探访你。 Certain things are not openly spoken about. 有些事是不能公开说的。 for certain 肯定地；确凿地 without any doubt; certainly I shall be there for certain. 我一定会在那儿的。 I know for certain that he has a car. 我肯定知道他有一辆车。 make certain （把）弄
11、确实；搞清楚 find out about something so that you are sure Please make certain that the river is not deep before you swim there.请你搞清楚河水确实不深再去游泳。 3. corporation n.C 法人；公司；团体 a number of persons allowed by law to act as one e.g. for purpose of business John works for a large American chemical corporation. 约
12、翰为一家美国大化学公司工作。 The corporation has branch offices in several cities. 这家公司在几个城市里都有办事机构。 a government corporation 政府社团 a public corporation 公营公司 a public service corporation 公共事业公司 a special corporation 特别法人 trade corporation 商业公司 a trading corporation 贸易公司 build up a corporation 建立一家公司 buy up a corpo
13、ration 买下一个公司 4. brand n.C 品质,品牌,品种 ; n.C (特别的) 种类 I like his brand of humor. 我喜欢他那种独特的幽默。 vt. 玷辱,污辱（人）; 印（的）商标于（with） brand a person with (in) fame 给某人玷上污名 They branded him (as) a traitor. 他们给他加上叛逆者的污名。 vt.（不好的往事）将（某事）烙印（在心上）,铭刻 (on, upon) The war has branded an unforgettable lesson on our minds. 战
14、争在我们心上烙下了永志难忘的教训。 5. suitable adj. 合适的；适当的 right for a person, happening, place, etc. Thick clothes are not suitable for hot weather. 厚衣服不适于热天穿。 Do you think this present is suitable for a little boy? 你认为把这件礼物送给一个小男孩合适吗？ These clothes are suitable for a weekend in the country. 这些衣服在乡下度周未时穿合适。 a suit
15、able house 合适的房子 6. consist vi. 由组成（构成） be made up of something The United Nations Organization consists of over 160 nations. 联合国组织由一百六十多个国家组成。 The class consists of ten boys and twelve girls. 这个班由十个男孩和十二个女孩组成。 a farm consisting of 1,500 mu 有一千五百亩土地的农场 All bodies consist of molecules and these of at
16、oms. 一切物体都由分子组成，而分子由原子组成。 consist most (entirely) of 大半（全部）由组成 A potato consists mainly of starch. 马铃薯的主要成分是淀粉。 vi. 合于；并存；一致 be in harmony with The students proposal consists with reason. 学生们的建议是合理的。 That consists with our principle. 那与我们的原则相一致。 Theory should consist with practice. 理论应与实践相一致。 vi. 在于
17、 (consist in ; consist largely in 主要在于 ) contain as an essential element; lie in Happiness consists in trying to do ones duty. 幸福在于履行自己的责任。 Our greatest happiness consists in serving the people. 我们最大的幸福就是为人民服务。 cf: make up 编造，虚构 think of a story; imagine something that is not true The student made u
18、p an excuse for his being late. 那个学生为他的迟到编造了一个借口。 Their father is good at making up bed time stories. 他们的父亲很擅长睡觉前编些故事讲给他们听。 He asked us each to make up a dialogue. 他让我们每人编一段对话。 组成，形成 put together, compose Six women and nineteen men make up the committee. 六位妇女和十九位男人组成了这委员会。 They make up one-third of
19、the provinces population. 他们占全省人口的三分之一。 Make up sentences with the words given. 用所给的词组成句子。 调停，和解 end a quarrel The two friends have only just made it up after their quarrel. 这两朋友吵架后刚刚和好。 They had an argument, but they have already made up. 他们有过争执，不过现在他们已和解了。 化装，打扮 put something on the skin to look m
20、ore beautiful or different The girl made up her face carefully before going to meet James. 这姑娘在与詹姆斯会面之前，精心地打扮了一番。 It took her more than an hour to make herself up. 她花了一个多小时才打扮好。 She was slightly made up. 她稍稍涂了一点脂粉。 补偿，弥补 be a compensation for You are responsible for the money and you will have to ma
21、ke up the loss. 这笔款由你负责，如有丢失，你得赔偿。 They made up for their inexperience by careful preparation for each lesson. 他们每课都仔细准备，以此弥补自己经验不足。 Shes making up for all the playing she missed. 她在弥补她过去失去的所有玩耍的机会。 They have made up for the loss. 他们己弥补了损失。 I have not worked this term, but I will make up for it next
22、 term. 这学期我没干什么，不过我要在下学期弥补上。 配制 prepare by mixing ingredients, mix He made up a bottle of cough medicine. 他配了一瓶咳嗽药水。 包扎，把打成包 wrap up, fasten up He made up the books into a parcel and sent it to his friend by mail. 他把书包成一包，邮给他的朋友。 草拟，编制 draw up, compile The Party committee secretary made up the docum
23、ent personally. 党委书记亲自草拟了这份文件。 They have made up a list. 他们已列了一张表。 7. budget n.C （政府等的）预算案; 预算表; 预算（额）,经费 an advertising budget of $5000 五千美元的广告预算 a defense budget 国防预算 n.C （家庭等的）预算,家计; 生活费（for）make a monthly budget for a family 作每个月的家庭预算 n.C （为某种目的之）预算 on a budget 以有限的预算; 预算有限的 with in a budget 在预算
24、之内（的） 8. boom n.C 突然的好景气; 声望之突然提高; 繁荣（时期） a war boom 战争所带来的景气（军需的生意兴隆） adj. （口语）突然上涨的,忽然兴旺起来的 a boom industry 忽然兴旺起来的工业 boom prices 一时的经济景气所带来之物价上扬 vi. 突然繁荣起来; 忽然大得人心 Business is booming. 工商业正日趋繁荣。 Alaska boomed with the discovery of oil. 阿拉斯加因发现石油而突然繁荣起来。 9. stand out 站开；站出来 move away or stand apar
25、t in open view The medic asked those who had not had their physical examination to stand out. 军医请那些未受过体格检查的人站出来。 突出；出色 be easily seen above or among othersRuth stands out because she is so lovely. 露丝很突出，因为她长得那么可爱。 Red stands out against a white background. 在白底上红色显得特别醒目。 Your work stands out from the
26、 rest. 你的工作比别人做得出色。 She is two meters in height and stands out in the crowd. 她身高两米，在人群中很引人注目。 stand firm 坚决；坚定 stand fast; refuse to budge They stood firm in their demand for friendship with China. 他们坚决要求和中国缔结友好。 10. concept n. 概念；观念 a thought; an idea; a general notion A small baby has no concept o
27、f right and wrong. 小孩不懂什么是正确和错误。 11. approach n. 靠近；临近；接近 going near or nearer to a place The enemy ran away at our approach. 在我们接近时，敌人跑了。 We heard the approach of the train. 我们听见火车开过来了。 n. 方法；步骤；通路；通道 the way or means of reaching a place; a road, path, etc. The approach to the house was a narrow pa
28、th. 通往这房子的路是一条狭窄的小径。 The best approach to learn a foreign language is the study of the spoken language. 学习外语的最好的途径是学口语。 at the approach of winter 冬季将临的时候 at our approach 当我们接近时 be easy of approach 容易到达；容易接近 on the approach of death 临死的时候 with the approach of winter 随着冬季的来临 make approaches to sb. 想亲近
29、某人 v. 走近；靠近；接近 come near or nearer to someone or something You must approach the bird very quietly or it will fly away. Walk softly as you approach the bed. 当你走近床时，请走轻些。 This sum of money approaches the required amount. 这金额已经接近要求的数目了。 The summer is approaching. 夏季即将来临。 National Day is approaching. 国
30、庆节即将来临。 approach sb. about sth. 为某事同某人打交道 approach sb. for information 向某人了解情况 approach sb. with a suggestion 向某人建议 12. contemporary adj. （无比较级、最高级）（人、作品等）同时代的,当代的 Byron and Wordsworth were contemporary. 拜伦和渥兹华斯是同时代的人。 Elizabethan plays are often presented in contemporary costume. 伊丽莎白时代的戏剧（演员）。 adj
31、. 同时代的with Byron was contemporary with Wordsworth. 拜伦和渥兹华斯是同时代的人。 adj. 当今的,现代的 contemporary literature (writers) 现代文学（作家） contemporary art 现代艺术 n.C 同时代的人（物）; 现代的人 n.C 同时代的新闻（杂志等） our contemporaries 和我们同时代的人; 现代人 n.C 2 年龄相仿（年纪差不多）的人; 同期生 my contemporaries at school 在学校和我同期的同学 13. contribution n. 捐助；贡
32、献；促成 the act of contributing It forms a substantial contribution to the subjects of acoustics. 它对声学诸问题作出了实质性的贡献。 We made a contribution to the disaster area. 我们捐助灾区。 n. 捐款；捐赠的物品 money, help, etc. We gave a contribution of clothing to the Red Cross. 我们向红十字捐赠了一些衣服。 He sent his hat round to collect con
33、tributions. 他向人募集捐款。 n. 稿件 something written for a newspaper or magazine The magazine included many interesting contributions. 那本杂志收进了许多有趣的稿件。 14. citizen n. 公民；市民 someone who belongs to a country or town Im a citizen of Switzerland, not Austria. 我是瑞士公民，不是奥地利公民。 a citizen of London 伦敦公民 fellow citiz
34、ens 同胞 law abiding citizens 守法的公民 peace loving citizens 爱好和平的国民 a plain citizen 普通公民 a United States citizen美国公民 a woman citizen 女公民 a world citizen 世界公民 protect citizens 保护公民 oppress citizens 压迫公民 a citizen of the world (=a world citizen) 世界公民 14. sb / sth be likely to do = It is likely that 有可能， 有
35、希望的Tickets are likely to be expensive. 入场券可能很贵It is likely that the thieves dont know how much it is worth. 盗贼很可能不知道此物的价值。15. link A to / with B 与相联系The video was linked to a powerful computer. 摄像机与一台功能强大的 计算机相连接。The Channel Tunnel links Britain with the rest of Europe.英吉利海峡隧道把英国和欧洲其他国家连接起来了。VI. Grammar: Do the exercise 6, 8 and 9VII. Practise spoken English: Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it VIII. Homework: Do the exercise 10
