1、Listening Listening superstar clothing stores run out singing wide and narrow save moneyuncomfortable dial the operatorlatest fashion litres of water Listen to the three radio advertisements.Tick the words and expressions.2.What was each advertisement promoting?Advertisement 1:Superstar shoes and bo
2、ots Advertisement 2:The importance of saving water Advertisement 3:Star FM radio station3.Listen again and write its number beside the correct answer.1)What is the purpose of the advertisement?A.To inform people about something new.B.To sell something.Ad 3Ad 1C.To persuade people to do something.D.T
3、o tell people where to get more information.Ad 1-3Ad 2-32)Which people are the main target?A.Young women.B.Mature men and women.C.Families.Ad 1Ad 2-3Ad 23)What is the advertisement appealing to?A.A desire to do the right thing.B.A desire to be comfortable.C.An interest in classical music.D.A wish to
4、 be in fashion.Ad 2Ad 1Ad 3Ad 1Advert 1Advert 2Advert 3Listen and write down any facts.Save water:turning off the tap while brushing teeth saves water;having short showers saves water,our dams are getting low,there is a website with more information about saving waterStar FM:a new radio station,can
5、be found at 104.5 wavebandSuperstar Shoes and boots:all sizes,available at shoe storesListening on P83Listen to the tape again and focus on the presidents replies.Before she answers the questions she makes a comment about each question.Complete her comment and discuss why she begins her answer with
6、these comments.1.Thats an _ question.excellent2.Good _,Ben.3.Yes,I _,but in fact,wed be a lot worse off without advertising.4.Thats _ question.pointunderstand your feelingsanother goodListening on P88Read the three advertisements and then in groups discuss the questions below.1.What is the purpose o
7、f these advertisements?To persuade people to come to a concert at Newtown High School.2.What information do all three ads give?Place,time,date.3.Which ad targets parents?Explain why.Ad 2“Come along and see how talented your child is!”4.Which ad targets students?Explain why.Ad 3“Students,bring a frie
8、nd and get in for half price!”5.Who do you think the first ad targets?Explain why.People in the Newtown community.“Help us to make Newtown a community to be proud of.”2 The senior students at Newtown High School are having a concert to raise money to help homeless children.Mandy and her friends are
9、in charge of advertising the concert.Listen as they plan their advertisements and then answer the questions.1.Who do they want to attract to their concert?Name three different groups of people.Students,parents and other people in the community.2.Why do they need three different adverts?Each group ha
10、s different needs and interests so they have to target each group separately.3.What does Sara think is dishonest?Do you agree or disagree with her?Why?Saying that students can get in for half price,but in fact they raised the price in the first place so they could then halve it to bring it back to the price they wanted to charge.1.Write down the ad in your exercise book.2.Finish your workbook exercises.Homework
