1、课时知能训练.完形填空(2011上海高考)Everyone in business has been told that success is all about attracting and retaining(留住)customers.It sounds simple and achievable.But，_1_，words of wisdom are soon forgotten.Once companies have attracted customers they often_2_ the second half of the story.In the excitement of b
2、eating off the competition，negotiating prices，securing orders，and delivering the product，managers tend to become carried away.They forget what they regard as the boring side of business_3_that the customer remains a customer. _4_to concentrate on retaining as well as attracting customers costs busin
3、esses huge amounts of money annually.It has been estimated that the average company loses between 10 and 30 percent of its customers every year.In constantly changing_5_，this is not surprising.What is surprising is the fact that few companies have any idea how many customers they have lost.Only now
4、are organisations beginning to wake up to these lost opportunities and calculate the_6_implications.Cutting down the number of customers a company loses can make a big _7_in its performance.Research in the US found that a five percent decrease in the number of defecting(流失的)customers led to_8_increa
5、ses of between 25 and 85 percent.In the US，Dominos Pizza estimates that a regular customer is worth more than $5,000 over ten years.A customer who receives a poor quality product or service on their first visit and _9_never returns，is losing the company thousands of dollars in_10_profits (more if yo
6、u consider how many people they are likely to tell about their bad experience)The logic behind cultivating customer _11_is impossible to deny.“In practice most companies marketing effort is focused on getting customers，with little attention paid to _12_ them”，says Adrian Payne of Cornfield Universit
7、ys School of Management.“Research suggests that there is a close relationship between retaining customers and making profits._13_customers tend to buy more，are predictable and usually cost less to service than new customers.Furthermore，they tend to be less price _14_，and may provide free wordofmouth
8、 advertising.Retaining customers also makes it_15_ for competitors to enter a market or increase their share of a market.”1A.in particularBin realityCat least Dfirst of all【解析】句意：这句话听起来简单且可实现，但实际上，这些明智的语言很快就会被忘记的。前后两句为转折关系，由此可推知答案。in particular尤其，特别；in reality实际上，事实上；at least至少；first of all最重要的是。【答案
9、】B2A.emphasize BdoubtCoverlook Dbelieve【解析】根据本段最后一句可知，公司把顾客吸引来之后，即买卖成功之后，他们就忘记了把顾客继续留住，也就是忽视了“attracting and retaining customers”中的后半部分，即retaining customers。emphasize强调；doubt怀疑；overlook忽视；believe相信。【答案】C3A.denying BensuringCarguing Dproving【解析】由上文的叙述可知，他们忘掉了他们认为的麻烦事确保自己的顾客以后还是顾客。deny否定；ensure确保；argu
10、e争论；prove证明。【答案】B4A.Moving BHopingCStarting DFailing【解析】结合上文以及本句后半部分“在生意上，每年要付出巨额资金”，由此可知，此处表示“没能吸引并留住顾客”。【答案】D5A.markets BtastesCprices Dexpenses【解析】上句提到公司失去自己的顾客，这应该发生在“变化莫测的市场之中”，由此可知答案。【答案】A6A.cultural BsocialCfinancial Deconomical【解析】根据下文可知，本句意为“只是现在，有些组织才开始注意到这些失去的机会，才开始计算经济上的后果。”cultural文化上的；
11、social社会的；financial经济上的；economical节约的，经济的。【答案】C7A.promise BplanCmistake Ddifference【解析】由句意可知，一家公司减少损失的顾客可使它在市场上的表现大为改观。make a difference有意义，有影响，有作用。【答案】D8A.cost BopportunityCprofit Dbudget【解析】句意：美国研究发现，流失顾客如果减少百分之五，赢利(profit)就会增加百分之二十五到百分之八十五。【答案】C9A.as a result Bon the wholeCin conclusion Don the c
12、ontrary【解析】新顾客得到的产品或服务质量差，结果，他们就不会再回来了。根据上下句可看出，两句话有因果关系。as a result结果；on the whole整体上看；in conclusion总之；on the contrary相反。【答案】A10A.huge BpotentialCextra Dreasonable【解析】由常识可知，老顾客流失所造成的损失应该是“潜在的”，而且如果他们把自己不好的经历告知他人，损失会更大。【答案】B11A.beliefs BloyaltyChabits Dinterest【解析】根据下句“In practice.focused on getting
13、 customers.”可知，此句表示“培养顾客的忠实性符合逻辑，不容否认。loyalty忠诚，符合文意。【答案】B12A.altering BunderstandingCkeeping Dattracting【解析】在市场上，公司主要是努力得到顾客，但不太关注留住顾客。keep customers与retain customers意思接近。【答案】C13A.Assumed BRespectedCEstablished DUnexpected【解析】根据句意“老顾客会购买的更多，有预测性且比新顾客更省钱”，可知此处与new customers形成对比，指“老顾客/已确定的顾客”。establi
14、shed意为“已确定的”。【答案】C14A.agreeable BflexibleCfriendly Dsensitive【解析】而且，他们不怎么砍价，即对价格不太敏感(sensitive)，还可以提供免费的口头广告。agreeable惬意的；flexible灵活的；friendly友好的。【答案】D15A.unfair BdifficultCessential Dconvenient【解析】此处在叙述留住顾客的好处所在，即也可以让竞争者很难(difficult)进入市场或者增加市场份额。unfair不公平的；essential基本的，重要的；convenient方便的。【答案】B.语法填空S
15、ometimes Chinese English teachers are puzzled by 1._questions，“Have you got any skills in reading comprehension？” Actually，many of the teachers cant give students 2._efficient way to deal with reading.Anyway，3._ often simply say，“Read more and practise more，and you 4._ (get) more experience in readi
16、ng comprehension.” Frankly，these teachers good 5._(suggest) are only helpful to arouse students interest in reading 6._ not helpful to deal with the questions in the examinations of reading comprehension.Personally，I think the skill for reading comprehension should be based 7._ the knowledge of Engl
17、ish writing.Since the English passages are written under some rules or principles，the science of reading and understanding may have a close relationship with writing.Reading comprehension cant be independent from the knowledge of writing.So 8._(do) better in reading comprehension，we should learn the
18、 knowledge of writing，study 9._questions are designed and the relationship 10._ questions and the reading materials.【答案】1.such由后面列举的问题可知，此处是指“这样的”问题。2an指“一种”有效的方法，表示“一种”用不定冠词，efficient以元音音素开头，故用an。3they指代前文中的the teachers。4will get在“祈使句and陈述句”句型中，陈述句的谓语动词要用一般将来时。5suggestions作主语用名词，谓语是are，可见此名词要用复数。6b
19、ut因helpful to.与not helpful to.显然是转折关系，用but连接两个形容词短语作表语。7on固定搭配be based on意为“以为基础，在的基础上”。8to do作目的状语，要用动词不定式。9how引导宾语从句，并在从句中作方式状语，即研究问题是“如何”设计的。10between表示两者之间。.阅读理解AThanksgiving Day in the United States started as a way of giving thanks to a good harvest.It falls on the fourth Thursday of November.
20、The origin of the modern Thanksgiving Day is the harvest celebration in Plymouth，Massachusetts in 1621.Early Thanksgiving took the form of a special church service，rather than a feast，as is common now.George Washington announced the first national Thanksgiving Day in 1789.Since 1863，Thanksgiving Day
21、 has been a yearly holiday in the United States.A more recent tradition started in 1947.Since then，we often see on television the President pardoning the turkey.It is traditional for families and friends to get together for a large meal with a turkey，potatoes and other seasonal vegetables.Many of th
22、ese foods are native to America and were not available in Europe when Europeans first settled in America.Thanksgiving Day parades are held in some cities and towns of the US.Many football games are played and watching them is a popular activity.Some people have a fourday holiday so it is a popular t
23、ime for trips out of town and to visit friends and relatives.Most government offices，schools and other organisations are closed.Many offices and businesses allow staff to have a fourday holiday.Public transportation systems do not usually operate on their regular timetables.It is one of the busiest
24、periods for travel.This can cause over crowding.Parades and football games can cause problems to the local traffic，so some states have an extra day for the Thanksgiving holiday，known as Thanksgiving Friday. 1.When did Thanksgiving Day become a yearly national holiday?AIn 1621. BIn 1789.CIn 1863. DIn
25、 1947.【解析】细节理解题。从第一段“Since 1863，Thanksgiving Day has been a yearly holiday in the United States.”可知从1863年开始，美国开始每年庆祝感恩节。故选C。【答案】C2What may an American do during the Thanksgiving holiday?aTake part in parades. bWatch football games.cGo travelling abroad. dGo shopping.eHave a family gettogether.Aa，b，c
26、 Ba，d，eCa，b，e Db，d，e【解析】细节理解题。从第二段“It is traditional for families and friends to get together for a large meal.”以及第三段“Thanksgiving Day parades are held in some cities and towns of the US.Many football games are played and watching them is a popular activity.”可知，一个美国人在感恩节很有可能会和家人在一起，参加游行，看足球比赛。故选C。【答
27、案】C3What can be inferred from the last paragraph?AMany people cant have a fourday holiday because of their busy work.BThe activities of Thanksgiving Day may cause people trouble.CAll businesses will open on the Friday after Thanksgiving Day.DThanksgiving Friday will be held in more states for extra
28、pleasure.【解析】推理判断题。从最后一段“Parades and football games can cause problems to the local traffic.”可知很多感恩节活动会给当地的交通带来麻烦，故选B。【答案】B4What does the text tell us about the gettogether meal of Thanksgiving Day?AIt neednt be a big feast.BMany foods are native to Europe.CTurkey is not allowed to be eaten on this
29、day.DIt includes many seasonal foods.【解析】细节理解题。从第二段“a large meal with a turkey，potatoes and other seasonal vegetables”可知感恩节的大餐需要有火鸡、土豆和一些时令蔬菜，故选D。【答案】D5Which is the BEST title for the text?AThe Origin of Thanksgiving DayBCelebrations of Thanksgiving DayCThanksgiving Day in the United StatesDPresiden
30、ts and Thanksgiving Day【解析】标题概括题。本文主要介绍了感恩节在美国的起源，以及如今的美国人如何庆祝感恩节。故只有C项Thanksgiving Day in the United States最能概括文章的意思。【答案】CBRecovery from bulimia (贪食症)is difficult，but a beautiful journey！Youll come across many challengesbut once youve beaten them，the world will look much more beautiful.You can reco
31、ver from this illnessI promise！Remember：If I recoveredyou can too!I began throwing up when I was just a kid.Back then I didnt know why I did that.But now I can see that it was the result of my seeking socalled fashionable diets.I was only 8 years old when my aunty phoned my mom saying that Id thrown
32、 up my dinner.I told them it was just a party trick，and they ignored it.Their reaction made me realize that this trick of mine should be a secret.I would continue doing it，but would never let anyone know.As I got older，this secret habit got more and more serious，and this carried on for years.During
33、my first year of university，at the age of 20，I wasted over D|S20,000 on food from the school dining hall.Finally，after having had bulimia for nearly 12 years，I decided enough was enough.I was close to deathI could feel it in every part of my body.I needed help，and I made an appointment with a counse
34、lor (顾问)of my university.One year later，I graduated from university.I was proud of myself for getting my degree.But there was a deeper pride and strength inside my mind.I had beaten bulimia.It had been a long and difficult roadbut Id done it.6What might cause the writers bulimia according to the tex
35、t?AHer improper diets.BLack of her parents love.CLack of communication with others.DHer had habit of throwing up.【解析】细节理解题。根据第二段“But now I can see that it was the result of my seeking socalled fashionable diets.”可知，作者现在知道她的贪食症是她追求所谓的时尚饮食的结果。即作者的贪食症是由她不合适的饮食引起的。【答案】A7It can be learned from the third
36、paragraph that _.Athe author didnt like her aunty at allBthe author liked to keep everything secretCthe authors family took her illness seriouslyDthe author didnt want other people to find the truth【解析】细节理解题。根据第三段“Their reaction made me realize that this trick of mine should be a secret.I would cont
37、inue doing it，but would never let anyone know.”可知，作者从她们的反应中发现，她呕吐这件事不能让别人知道。即作者不想让别人知道她呕吐这个事实。【答案】D8What can be inferred from the last paragraph?AThe author almost felt hopeless at that time.BThe author only believed her university counselor.CThe authors university counselor offered to help her.DThe
38、 authors university counselor majored in bulimia.【解析】推理判断题。根据最后一段“I was close to deathI could feel it in every part of my body.”可知，作者感觉自己快死了。由此推断，作者那时几乎感到绝望了。【答案】A9Which of the following statements is TRUE?AThe authors bulimia didnt grow worse as she grew older.BThe author believes that nobody can b
39、eat bulimia completely.CThe authors bulimia helped her save money when at university.DThe author had beaten bulimia when she graduated from university.【解析】细节理解题。根据最后一段“One year later，I graduated from university.I was proud of myself for getting my degree.But there was a deeper pride and strength ins
40、ide my mind.I had beaten bulimia.”可知答案。【答案】D10The passage is written for people _.Awho also suffer from bulimiaBwho major in bulimia at universityCwho want to form a good habit of dietingDwho are eager to get a degree at university【解析】推理判断题。根据全文内容尤其是第一段“You can recover from this illnessI promise！Remember：If I recoveredyou can too！”可推知，本文的目标读者是那些也患有贪食症的人。【答案】A11用30词左右概括文章大意_【答案】I have suffered from bulimia since I was a child.As I grow older，it became more and more serious.I turned to a counselor of my university and at last I beat bulimia.Im proud of this experience.高考资源网w w 高 考 资源 网
