1、Unit 6 The Media Lesson 3 课后练Part I 基础部分一、 核心词汇训练1._vt.位于2._adj.合适的,适宜的3._vt.吸引4._由构成5._n.预算 v.把编入预算6._adj.视觉的,视力的7._n.增长 vt.促进,推动8._adj.竞争性强的,有竞争力的9._vi.&vt.(使)结合,(使)组合10._adv.真正地11._vt.预期,预料12._n.利润,收益,盈利13._n.幸福,健康;福利14._vi.参加,参与15._n.社区,住宅小区,街坊16._adj.不正常的17._n.生物;动物18._vt.困住,使陷入危险中19._n.外表,外观;出
2、现20._vt.使转化,使改观21._adj.令人害怕的,吓人的22._n.缺点,缺陷;责任,过错23._adj.极好的;壮丽的24._vt.表达,传达二、单句语法填空1. He admits that his latest music style _(origin) from the combination of folk and classical music.2. The manager failed to make his new company _(profit) in such a short period of time.3. The little girl was impres
3、sed deeply by that _(attract) advertisement.4. The design of this sleeping bag is improved to be _(suit) for kids of different ages.5. After-class clubs provide the kids with more _(free) to explore their personal interests.6. When I was young, I lived with my grandparents in a remote village, which
4、 _(locate) in the south of China.7. These advertisements are so beautifully designed that they are _(visual) attractive to the passers-by.8. In this _(compete) world, youll have to work harder than others so as to stand out in your daily life.9. With the rapid _(technology) development, we are livin
5、g a much more efficient life than before.10. _(sponsor) by the bank, he finished school at last.三、完成句子1. White先生来中国半年了，但他还不习惯使用筷子。(be used to)_2. 剩下的时间不多了。你应当尽快完成你的工作。(as . as possible)_3. 我们应该关注我们的饮食,因为它们会影响我们的健康。We should _ _ _ our diets because they will affect our health.4. 我认为,做个善良和有礼貌的人总是好的。_
6、_ _, its always a good idea to be kind and polite.5. 更加重要的是,这会使他人成为一个令你惊奇的知识来源。_ _, it will make others a source of amazing knowledge to you.6. 由于森林遭到破坏,目前该国的部分地区水源短缺。 _ _ _ _ the rape of the forests, parts of the country are now short of water.Part II 提高部分一、阅读理解 Advertising can be defined as a paid
7、 form of non-professional but encouraging, and positively favorable presentation of goods and services to a group of people by a sponsor. In the simplest words, advertising is an introduction to consumers and the general public, of services and goods. No company can guarantee to make a profit on any
8、 product unless it advertises first. Advertising creates brand awareness in the general public and makes business more popular within the circle of potential (潜在的) buyers. There are three types of media: print, broadcast, and direct media. The first category consists of printed information sources n
9、ewspapers and magazines, which are relatively cheap. Nearly everybody reads newspapers. Moreover, newspapers are generally local, which allows small, local businesses to advertise directly to their potential customers. But most of the ads in newspapers have no color, and are not that appealing. Inst
10、ead, you find opposite ads in the second type of print medium, magazines. For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. For example, the people who read Car and Driver are probably not the same people who read Glamour, which is a womens maga
11、zine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The second category is the broadcast media. Almost everybody listens to the radio, which is usually local. However, the radio is a background medium, and most listener
12、s are doing something else while listening. Because radio listeners exist over many stations, a company may have to advertise at the same time on several stations to reach target audience. Millions of dollars are spent each year on radio ads, but more millions on television advertising. Of all the m
13、edia, TV, with sound, sights, and motion, is the most dramatic. How many of you, for instance, can sing the slogan for Coca-Cola? Thats because TV permits ads to reach large numbers of people on a national or regional level in a short period of time. Mail, which costs little, is one of the direct me
14、dia. Mail advertising messages are targeted on those most likely to buy the product or service. But unfortunately many are viewed as junk mail. Billboards, which you see when youre driving down the street, are useful because they are colorful and easy to see and short enough for drivers to read as t
15、hey are passing by. Signs and posters appearing in the places where the product is being sold, such as supermarkets, are other direct media.1.According to the passage, why do companies advertise?A. Because advertisements are non-professional but encouraging.B. Because companies will not make any pro
16、fit if they dont advertise.C. Because ads make companies well recognized and business profitable.D. Because advertising is an introduction to consumers and the general public.2.The underlined part opposite ads in Paragraph 3 refers to _.A. ads in magazinesB. ads in newspapersC. ads which are colorfu
17、l and appealingD. ads which have no color and are not appealing3.For a small local company to advertise, which of the following is it least likely to choose?A. Newspapers.B. Radios.C. Magazines.D. Mail.二、七选五 Friendships can bring joy or sorrow. _1_, we talked to researchers, authors, and therapists
18、to learn how to manage the common relationship difficulties we all face. Broken promises Friends are vital for our physical and mental wellbeing but these relationships arent always smoothly sailing. _2_. And a major way this happens is through broken promises. Perhaps he canceled plans at the last
19、minute or she declined to take part in an important party. _3_, the first thing to do is remember that no one is perfect, says Jan Yager, PhD, a friendship coach. _4_ Sometimes jealousy reveals our deepest desires, says Dr. Yager. Healthy envy can motivate you to become better and be inspired by you
20、r friends success, she says. She points out that it could be the other way around as well: your friends might be jealous of you. Feeling left out Theres no worse feeling than checking your WeChat on Monday morning to find that your friends went on a weekend getaway without you. Scott Christnelly, a
21、therapist, says, I encourage clients to express their feelings about it but also not to jump to conclusions. Then find someone else to talk to maybe a family member, or a close friend (not one who went on the trip) to explain how you feel. _5_.A.Experiencing envyB.But while it may be painfulC.Stoppi
22、ng to feel jealous of themD.The breakup of a friendship can be just as painful as a romantic splitE.In fact, its common to experience some serious hurt from your friendsF.Since theres no rule book on what to do when things get tense or go southG.Maybe through that conversation, you can brainstorm ho
23、w you will respond三、完形填空 My family lived about a mile from the Bertram Woods Library. Throughout my childhood, my mother drove me there several times a week. Our visits were never 1 enough for me. I loved wandering around the shelves, 2 the spines(书脊) of the books until something happened to 3 my ey
24、e. I might have spent the rest of my life 4 libraries the way I viewed them, say, the amusement park I went to as a kid. But then the 5 feeling came back into my life unexpectedly. One day after we moved to Los Angeles in 2011, my son wanted to interview a 6 for his school assignment. So we went to
25、the closest library. As we drove over to meet the librarian, I experienced the 7 of this similar journey in my pasta parent and a child on their way to the library. The 8 didnt look anything like the Bertram Woods, but when we 9 inside, a shock of recognition 10 me. Decades had passed, but I really
26、felt as if I had 11 to that time and place, walking into the library with my mother. 12 had changed. There was the same soft sound of pencil on paper, and the 13 of people at the tables in the centre of the room. The wooden checkout counters, the librarians desks, the bulletin boards, were all the s
27、ame. It wasnt that time 14 in the library. It was as if it had been captured here, or collected. A library, for me, is a gathering pool of 15 and of the people who come to find them.1.A.longB.easyC.boringD.interesting2.A.staringB.readingC.watchingD.scanning3.A.fillB.catchC.openD.block4.A.wandering a
28、roundB.thinking aboutC.talking aboutD.looking for5.A.familiarB.excitingC.funnyD.warm6.A.professorB.teacherC.booksellerD.librarian7.A.memoryB.adventureC.hardshipD.excitement8.A.schoolB.buildingC.deskD.book9.A.lookedB.droveC.steppedD.read10.A.stuckB.disappointedC.defeatedD.struck11.A.fallenB.returnedC
29、.goneD.devoted12.A.EverybodyB.EverythingC.NobodyD.Nothing13.A.talkingB.laughingC.whisperingD.chatting14.A.travelledB.flewC.stoppedD.changed15.A.booksB.contentsC.storiesD.achievements四、语法填空 Advertisements play a(n) _1_(replaceable) role in enriching peoples daily life by promoting and selling product
30、s to customers. Over the past decades, the types and styles _2_(change) constantly to upgrade the advertising game. The most common advertisements are commercial _3_, which simply give basic information of the products. Take Tsing Tao Brewery for example. It is easy to get the name of the products a
31、s well as the location of the company. Gradually, advertisers find it necessary _4_(combine) attractive pictures or words of the experts _5_ the original advertisements. With the advertising booming, those _6_(consist) of outstanding designs and creative ideas are likely to be distinguished in the g
32、rowing _7_(compete) advertising market. At present, being _8_(visual) attractive and repeating old ideas are out of date as the customers have been bored with the familiar strategies to promote products. _9_, advertisers have to adopt creative ideas trying to make the customers forget that they _10_
33、(talk) into buying goods by someone. Apart from the commercial advertisements, public advertisements are gaining much attention. For instance, some are educating people on fighting AIDS, while some are calling for saving water.参考答案Part I一、1.locate2.suitable 3.attract4.consist of 5.budget6.visual7.bo
34、ostpetitivebine 10.genuinely 11.anticipate12.profit13.welfare14.participate15.neighbourhood 16.abnormal17.creature18.trap19.appearance20.transform21.frightening 22.fault 23.splendid 24.convey二、1.originates 2.profitable 3.attractive 4.suitable 5.freedom 6.is located7.visually petitive 9.technological
35、 10.Sponsored三、1.答案：Mr. White has been in China for half a year, but he still isnt used to using chopsticks.2.答案：There is not much time left. You should finish your work as soon as possible.3.答案：pay attention to4.答案：In my opinion5.答案：More importantly6.答案：As a result ofPart II一、 1-3 .CCB二、1-5.FEBAG三、1-5 ADBBA 6-10 DABCD 11-15 BDCCC四、1.irreplaceable 2.have changed/have been changing 3.ones 4.to combine 5.with/and 6.consisting petitive 8.visually 9.Therefore/Thus 10.are being talked
