1、Unit Five Inside advertising课程标准中的内容标准：本单元的中心话题是广告。具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。教学细目：1. （情感目标）了解广告的相关知识，以及广告行业的道德规范。2. (交际) 学会表达对事物的不同看法。3. （词汇）学习本单元出现的常用词汇的用法。4. （语法）复习总结宾语补足语的用法。学习领域与主题内容及要求目标层次人教版选修九Unit FiveInside advertising理解掌握运用1.1.1. 话题：Tal
2、king about advertising and advertisements; ways to make effective ads, advertising controls.1.1.2功能：1. expressing different views of an argument. 表达不同观点。You are quite right.I quite agree with you.I think so, too.I see your point, butThas ridiculous.Not at all.Im afraid I can/t accept that.I wouldnt
3、say that.Not really.That not how I see it.Im afraid I have a different opinion.No problem.No way.1.1.3 Understanding vocabulary（理解词汇）（学生只需认识，不作为测试的内容考查） conscience, corporation, visual, generate, stereo, liter, mature, decent, ethics, beware1.1.4 Grasping vocabulary（掌握词汇） （学生能够掌握其意义、用法、搭配，可作为考查内容）bi
4、llboard, casual, garment, inform, association, target, basis, technique, budget, broadcast, rely, refresh, murder, suitcase, actress, typist, fluent, hostess, invitation, appoint, chairman, raise, dial, operator, misleading, ban 1.1.5 Applying vocabulary（应用词汇） （学生在写作中能够运用下列词汇）Turninto, advertiser, a
5、dvert, fit into, lane, feature, expense, response, have no use for, partly, sheet, spokesman, alcoholic, promote, immoral, offending, consumer, trustworthy1.1.6语法：复习宾语补足语 the object complementCommittee members recently appointed me their chairman.(名词作宾补)They made Ronaldo, the soccer star, the spokes
6、man of their product.(名词作宾补)I find it very difficult to raise the money. (形容词作宾补)As my neighbor is a troublemaker, I have to keep myself away from him.(副词作宾补)Please remember me to your parents. (介词短语作宾补)His speech left the president n a very awkward situation. (介词短语作宾补)Really good advertising persua
7、des people to behave in certain ways. (动词不定式做宾补)Committee members have asked me to tell you how much we all appreciate your donation. (动词不定式做宾补)Many people consider advertisements offending. (-ing形式作宾补)Through the window, could see the rain coming down in sheets. (-ing形式作宾补)She is going to have the
8、novel translated. （过去分词作宾补)Id like to have the goods delivered directly to my office. (过去分词作宾补)1.1.7句型结构：With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.It makes sense to make computer game ads that appeal to this group.Would real
9、ly good advertising persuade you to buy products and services you are not interested in or have no use for？As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising.Part One重点知识点I. 重点单词和词组P. 41Words: persuade, effectivePhra
10、ses: in magazines, in any way, keep in mind.P. 42Words: billboard, advertiser, announcement, adolescentPhrases: be exposed to, pass by, come across, attach to, turn into, it make sense, appeal to, fit intoP. 43Words: feature, conscience, worthy, corporation, afford, expense, via, generate, response,
11、 stereo, subsequentlyPhrases: grab the attention of, rely on, run out, have no use forP. 48Words: dishonest, inappropriate, alcoholic, tobacco, promote, immoralPhrases: make statementP. 49Words: decent, ethical, offending, beware, consumerPhrases: be flood with, be ware ofP. 50Words: trustworthy, co
12、ntainPhrases: be protected from, opinion ofPart Two单元目标检测I. 根据下列句子意思用所给词的正确形式或所给汉语填空（1X20=20）1. The a_ period is ones best time, so we shall make full use of it.2. Some of the more advanced _(特征) of the software make the new version extremely popular.3. After he had committed the crime, his c_ was t
13、roubled.4. We drove along a muddy l_ to reach the farmhouse.5. She felt she was not _(受尊敬的) to be on the stage with all these glamorous people.6. _（随后）, new guidelines were issued to all employees as a response to the question.7. Dont you think its i_ to leave thousands of children without an educat
14、ion?8. Medical e_ can be quite high if you are not insured.9. He quoted the words of another famous leader in r_ to the journalists question.10. The textbooks you use should be a_ to the level of the students.11. The news program came to us _(通过) satellite.12. The new ambassador is more _(成熟) than h
15、is predecessor.13. Weve had several phone calls already this morning from _(广告商).14. Decision makers do not have a blank _(纸) upon which they can inscribe their own policy proposals.15. Howe was turning into an _ (酒鬼)because of the stress of his job.16. Some people found his jokes funny but others w
16、ere deeply o_.17. The ban on cigarette advertising will upset the t_ corporation.18. Young peoples awareness of environmental issues is p_ through publicity material.19. It was very d_ of you to lie to them about your qualifications.20. Leave a spare key with a t_ neighbor.II. 用所给词的词组适当形式填空（1X10=10）
17、1. Youd better go home before your money _.(run)2. Your speech didnt _ (come); nobody understood your opinion.3. The office _(flood) applications for the job last month.4. He _ (use) a single glove so he threw it out of the window.5. The United Nations _ (appeal) the people of the developed countrie
18、s for aiding those of the backward countries.6. The country _ (govern) elected representatives of the people.7. Another trip abroad this year is _(question) because we have enough money. 8. Her mind _ (occupy) alarming questions. 9. Would you please _(substitute) me tomorrow?10. The children have be
19、en _(comfort) me through all of this. III语法填空 （2X10=20）阅读下面材料，在空白处填入适当内容（每空1个单词）或括号内单词的正确形式。A good teacher is many things to many people. In my own experience, the people I respect most are the teachers 1 demanded the most discipline from their students.I miss one teacher in particular that I had in
20、 high school. I think she was a good teacher because she was a very strict person. I remember very 2 (clear) a sign over her classroom door. It was 3 simple sign that said, “Laboratoryin this room the first five letters of the word was emphasized, not the last seven.” In other words, I guess, labor
21、4 her was more important than oratory, which means 5 (make) speeches.She prepared her work very carefully and demanded us to do the same. We got lots of homework from her. 6 she had broken her arm, and everybody in the class thought that maybe the homework 7 (reduce), but it continued just the same.
22、 She checked our work by stamping her name at the bottom of the papers to show that she had read 8 (they).I think sometimes teachers who demand most are liked 9 (little). But 10 time goes by, this discipline really seems to benefit the students.1._ 2._ 3._ 4._ 5._6._ 7._ 8._ 9._ 10_IV. 单句改错 （2X10=20
23、）1. The secretary told me that the manager was busy and I should come at some other time.2. The reason why I didnt go to France was I got a new job.3. His whole family objected to him give up the job.4. My mom pushed me to study hard, hope I could get a chance to go to college.5. He is the only one
24、of my friends who are working hard.6. The members of the group are most young people.7. Every means have been tried, but he wont lose heart forever.8. There were 20 people around but nobody helped the old man.9. Though it is the most interesting book in these books, it is not the most interesting on
25、e.10. Im not interested in if he agrees with me.V. 短文改错 (2X10=20)Different people have different ideas about music. For me, I like rock music because of its so exciting. But my favorite rock band, “The Foxy Ladies”, are one of the most famous rock band in the world. I also like the pop music. My cla
26、ssmate Li Lan loves dance music when she enjoys dancing. My best friend, Jane, likes Jazz music and she thinks Jazz is real cool. My brother also likes rock very much, thinking them amazing. But my mother thinks rock is boring. “I like some relaxed music which can make me comfortable and fine.” She
27、says. Thats she likes country music, I think.VI. 完成句子（2X5=10）1. Any new buildings _ the existing appearance of the city.任何新建筑都必须与全城的市容协调一致。2. Three years _before she finally found a suitable job.过了三年之后她终于找到了一个合适的工作。3. Many newcomers _ life-threatening injury.很多新来的人正遭受着致命伤的威胁。4. For example, adolesce
28、nt boys are more likely to buy computer games than any other group, so _ make computer game ads that appeal to this group.例如，青春期的男孩子就可能比任何其他人群更愿意购买电脑游戏，因此，针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的。5. Even some of the casual garments we wear have brand names attached to them _ walking advertisements.甚至在我们穿的有些休闲服上也
29、印着品牌的名字，这就把我们变成了“移动的广告”。Unit FiveI.1.adolescent 2.features 3.conscience 4.lane 5.worthy 6.Subsequently 7.immoral 8.expenses 9.response 10.appropriate 11.via 12.mature 13.advertisers 14.sheet 15.alcoholic 16.offended 17.tobacco 18.promoted 19.dishonest 20.trustworthyII.1.runs out e across 3.was flood
30、ed with 4.had no use for 5.appealed to; 6.is governed by; 7.out of the question; 8.was occupied with; 9.substitute for; 10.a great comfort toIII.1.that/who 2.clearly 3.a 4.for 5.making 6.Once 7.would be reduced 8.them 9.least 10.asIV.1.at; 2.was that; 3.give giving; 4.hope hoping; 5.are is; 6.most m
31、ostly; 7.have has; 8.nobody none; 9.第一个the a; 10.if whetherV. Different people have different ideas about music. For me, I like rock music because of its so exciting. But my favorite rock band, “The Foxy Ladies”, are one of the most famous rock band And isbandsin the world. I also like the pop music
32、. My classmate Li Lan loves dance music when she enjoys becausedancing. My best friend, Jane, likes Jazz music and she thinks Jazz is real cool. My brother alsoreally likes rock very much, thinking them amazing. But my mother thinks rock is boring. “I like it some relaxed music which can make me comfortable and fine.” She says. Thats she likes relaxing whycountry music, I think.VI.1.must be fitted into 2.had passed by 3.are exposing themselves to 4.it makes sense to 5.which turn us into
