1、高考资源网（） 您身边的高考专家Unit 1 Advertising 课时作业(三)总分 100分 时间 45 分钟 成绩评定 _预习作业 I. 翻译下列短语：(每题2分，共20分) 1.A对广告作些研究_ 2. A意识到_3. A欺骗；捉弄_4. A商业广告_5. A上的当；对信以为真_6. A公益服务的广告_7. B慢性自杀_8. A处理大的社会问题_9. B一位受过良好教育的孩子_ 10. B说明文_课堂作业 II. 阅读理解： (共10分) （每题5分，共20分） B HOLIDAY HOMES IN MALLORCAN Holiday apartments in Mallorcan
2、sailing and fishing ports quiet even in summer season. Near to shops and restaurants. Cars and bicycles for hire. Sailing and sports clubs nearby. One-week stay costs 150. ITALY IN COMFORT Luxury (豪华的) carriage tours of Italy. 21 days to visit five Italian cities starting from London 1st May, Septem
3、ber. The tours are guided by Professor Martin Davis, head of Italian Studies, London University. See the arts and culture of historic Italy. KIBBUTZ HOLIDAYS 1N ISRAEL Working holidays on farm in Israel. All people welcome for one to three months, if prepared to work in the mornings with Kibbutz mem
4、bers. Accommodation (膳宿), food and trips to historic sights all provided free you pay only for the specially low cost return flight. TWO WEEKS ON A CARIBBEAN ISLAND Two-week holidays in Hotel Splendid (5-star), on a lovely beach with golden sands and deep-blue sea. Tennis, golf, sailing and all wate
5、r sports. Trips and tours around the islands arranged. Near the own of Castries with lively evening entertainment (娱乐) dancing to local bands. 1st November 31stMarch: 720 per person. 1st April 30th October: 850 per person. Jack and his wife Mary, who have recently retired, want to see places of cult
6、ural and historic interest abroad, but Mary hates flying. Michael, a young computer programmer, has been working hard and needs a holiday to have a rest in winter. He would like to go somewhere warm and sunny, where he can swim in the sea, and he enjoys sports and dancing. Harry and Kate, both teach
7、ers, and their two teenage sons, have to take their holiday during he summer holidays. There must be plenty for the boys to do, although Harry and Kate just want beautiful scenery, good food, wine and peace.1. A Michael would most enjoy _, where he can go in winter.A. spending two weeks in Hotel Spl
8、endid on the Caribbean islandB. visiting five Italian cities starting from London C. seeing the historic sights in IsraelD. driving cars and bicycles along the seaside in Marlloca2. A The best holiday for Jack and Mary would he _.A. the leisurely 21-day carriage tourB. the working holidays for 1 to
9、3 months on a farmC. the splendid 14-day trip around the islandsD. the 1-week stay in holiday apartment3. A Harry and Kate and their sons would like _.A. a holiday working on a farm in IsraelB. a holiday visiting ancient cities by coach in ItalyC. a holiday on a lovely beach on the Caribbean islandD
10、. a holiday apartment in the fishing port in Mallorca4. B If you have a ling holiday and want to visit some historic sights with less money, the best choice is _.A. Italy in comfort B. Kibbutz holidays in IsraelC. Two weeks on a Caribbean island D. Holiday apartments in Marlloca创新作业III. 阅读下文，并完成后面题目
11、：（共30分） What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly because they are interesting. Todays advertisements often start with a question, or a puzzle, with the purpose of attracting the
12、 readers attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a dang
13、er in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product. There are other dangers. If you are selling your product in a foreign market, you must check that the translation is correct. A company that sold hair cream wanted to say “X puts lif
14、e into dry hair.” They took some photographs of a handsome actor, and the advertisements appeared on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.” In the 1960s, a British car company which made very ex
15、pensive cars was about to sell its latest car in Germany. However, the company had to change the name of the car at the last moment. A German speaker at the factory pointed out to the sales manager that the British name of the car meant “animal waste” in German.1. A good advertisement should (1) A_
16、the peoples attention.2. Many children are afraid of being (2) B_ for making mistakes in speaking English.3. In most clothing advertisements on TV, you can see beautiful young ladies and (3) A_ young men.4. (4) B_ and (5) B_ are important in advertisements, as readers and viewers like humorous and d
17、esigns.5. If you want to sell your product in a foreign (6) A_, you must make sure that the translation is (7) A_, because nobody would buy the product if the (8) A_ is wrong.用文中出现的结构，翻译下列句子：1. David 将成为一个很好的足球运动员。 （make:（有条件）成为 ） (9) B_2. 他买这块土地的目的是在上面建造房子。 （for / with the purpose of ）(10) A_课外作业IV
18、. 短文改错：（每题3分，共30分） Good health is the persons most valuable possession (财富).1. B_Today, it is much more easier to be healthy than it was2. A_in the past. Modern people know more for health,3. A_have better food, and live in clean environment.4. A_Also, scientists and doctors had learnt how to treat5
19、. A_many diseases. Most people can quickly get for help6. B_from a doctor or go to a hospital since they are ill. As a7. A_result, people in the modern world generally live longer8. A_than people used to. People in developed country can9. A_expect to live for twice as long people who lived a few10.
20、B_hundred years ago.答案I. 1. do some research on advertisements 2. be aware of 3. play tricks on4. commercial advertisements 5. fall for 6. public service advertisements 7. commit suicide slowly 8. deal with large social issues9. a well-educated child10. an expository essay / writingII. AADBIII. 1. a
21、ttract 2. blamed 3. handsome 4. Humor 5. interest 6. market/ country 7. correct 8. translation9. David will make a very good football player.10. He bought the land for / with the purpose of building on it.IV. 1. the a 2. 去掉more 3. for about 4. clean cleaner 5. had have6. 去掉for 7. since when / if 8. 正确 9. country countries 10. long as高考资源网版权所有，侵权必究！
