1、Unit1 Advertising -Welcome to the unit教案Analysis of the teaching material:This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.Objectives:1. To make Ss identify the differences between these two types of advertisements.2. To practi
2、ce Ss oral English.Teaching important point:How to develop students speaking ability by expressing their opinions inthe discussion.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and
3、 so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss ability of speaking, expressing and brainstorming. Language is best learned through activities. Ill introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of t
4、he advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to h
5、ave opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Greeting and Lead-in 1. Do you know what title of this unit is? 2. Which piece of ad-show do you like best?3. Wh
6、ere can you find these ads and do you like them?Step 2 Welcome to the unit1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2. Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each po
7、ster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 Whats the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when wri
8、ting the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products.Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get ready for the Reading part.3. Unit Revision: Period 1.
