1、Unit1 Advertising单元学案新课标单词advertise vi & vt (为)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj（为而）打算的（或设计的）educate vt 教育issue n 问题，议题welfare n 福利，福利事业complete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue
2、adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste 牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者comment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过（某种生活）；领导，引导nationwide adj 全国范围的，全
3、国性的campaign n （社会，政治或商业等的）活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过（某种生活）smoking n 吸烟，抽烟commit vt 犯（错误），干（坏事）commit suicide 自杀smart adj 聪明的，精明的complete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择recom
4、mend vt 推荐bar n 条，棒company n 公司update vt 更新packaging n 包装design n 设计，图案，花样 vt 设计completely adv 完全地，彻底地unforgettable adj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开
5、发，建构various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4
6、. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of 11. even if12. be proud of13. connect to.14. fall for15. play tricks on16. lead a better life17. live a healthy life18. commit suicide19. follow the advice20. offer sb sth21
7、. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一单词应用根
8、据单词的首字母或汉语意思填写正确单词，注意形式变化1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p_ language.3. Nearly all the a_ to the palace were guarded by the soldiers.4. The writer traveled throughout the country to p_ hi
9、s latest novel.5. PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6. China has strong laws to protect people from advertisements that lie or try to make people believe u_ claims about products or services.7. The advertis
10、ers want you to read the word fights and think that the toothpaste c_ bad breath, but it does not say that!8. PSAs use some of the same methods, like attractive and original images and c_ language, but they are made to serve the public.9. China began a nationwide public service advertising c_ in 199
11、6, and since then numerous PSAs have appeared around the country.10. One of the PSAs to teach us how to live healthy lives is Smoking is _ _(自杀) slowly.11. I have c_ _(完成) my article about ads, and Im quite _ (满意) with it.12. Before our talk, I did not think very much about how an advertiser might b
12、e trying to t_ customers into buying a product or a service.13. The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).14. This terms main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_.15.
13、 That is why we are considering r_ (重新包装)our chocolate bar as well.16. Our new packaging will be colorful and _ (引人注目).17. Have you ever _ (后悔) not having snapped those _ (难忘的) moments?18. Its _ (fashion), _ (方便的) and _ (function).19. It is _(极其) important to know your audience so you can create the
14、 right message for the right people.20. You must decide what a_ you want to use.二词形转换1. intended ( adj.) - _ ( n .) 2. educate ( v. ) - _ ( n. ) 3. connect ( v. ) -_ ( n. ) 4. advertiser ( n. )-_ ( n. )5. create ( v. ) - _ (adj.) 6. society ( n. ) - _ ( adj.) 7. imagine ( v.)-_( n.) 8. determine (v.
15、)-_( adj.) 9. complete (adj./v.)-_(adv.) 10.satisfied (adj.)_(v.)_ (n.)三. 句型结构1.We _ (如此习惯于) them that we often do not even realize how many we see and hear in a day.Wood can _ (被用来造纸).We _ (过去常购物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educate be
16、intended/meant to do sth./ be intended/meant for sb/sthThis software _ _ _ _ the computers _ (是为了保护不受到攻击而设计) by a kind of virus called worm.The toy _ _ _ _ (是给儿童玩的) aged three and up.1. However, we still must _ _ _ (知道) the methods used in ads to try and sell us things._ _ _ (老师说的话) made me _ _ _ _
17、_(意识到英语的重要性).Are you aware _ _ _ _ (你已伤害了)her feelings?2. We must not _ _ (上的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is _ _ _ _ (容易相处). _ _ _ _ _ (尽管她病了), she continued _ (处理) problems of all kinds.4. There are even PSAs to te
18、ach us how to _ _ _ _(过健康的生活).5. I will encourage _ _ _ _ _ (鼓励朋友们注意) them as well.6. I recommend that _ _ (我们买) 10 copies for the library.= I recommend _ 10 copies for the library. He recommended me _ _ (呆) for another week.四. Fill in the blanks with the correct forms:be popular with, be of high qu
19、ality, remind sb.(not) to do sth, be bored with, have sth. in mind, appeal to, get sth across, up to 1. We tried to _ our point _, but he just wouldnt listen.2. It is important to always try to _ the way the audience will react.3. My daughter _ me forget to take my medicine.4. The company must ensur
20、e that their product _.5. If you _ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must _ a clear goal and target audience _.五. 翻译句子1.他过去生活在农村，但现在已经完全适应城市生活了。2.总的来说，动物会在人类之前意识到危险。3.他的表情说明他 对这样的结果很 不 满意。4.我对野营这样的活动从不感兴趣。5.顾客不应该被不诚实的广告商所蒙骗。6.我们有多种方
21、式解决这个问题。We have several this problem.There are several _ we can settle this problem.7.我不喜欢她的衣着打扮。I do not like she is (dress).8. 这种疾病有90%的患者能被治愈。Ninety percent of the patients can _ _ this disease.9.这个房间并不打算当起居室用的。This room is serve a living room.10我会让我叔叔帮我检查拼写。Ill get my uncle _ _ _ the spelling fo
22、r me.11. 他的成功鼓励我坚持我的理想。His _ _ me to _ _ my ideal.六、 Put the following sentences into reported speech:1. She said, “Advertisements are an important part of our lives.”_.2. Matt asked Ann, “Are you the happiest person in the world?”_.3. “Where did you find the ads for jobs abroad?” Bill asked._.4. Th
23、e salesman said to me, “Read what some of our satisfied customers say.”_.5.“Dont worry，Mary.” The doctor said._.七、 单项选择1. Tom said _ he was not sure _ the news was true and _ he would find out about truth himself.A. that; that; that B. if; if; if C. that; if; that D. if; that; if2. _ is reported in
24、the newspapers, talks between the two countries are making progress. A. It B. AsC. That D. What3._ in a white uniform, he looks more like a cook than a doctor.A. DressedB. To dress C. Dressing D. Having dressed4.It took me about an hour to _ my intention _ her.A. get; across B. put; across C. get; a
25、cross to D. put; across to5.In order to make our city green, _.A. it is necessary to have planted more treesB. many more trees need to plantC. our city needs more treesD. we must plant more trees6.We wont give up _ we should fail 10 times.A. even if B. since C. whether D. until7.I dont think people
26、are really aware _ just how much it costs.A. / B. onC. ofD. about8.Many students signed up for the _ race in the sports meeting to be held next week.A. 800- meter-long B. 800-meters-long C.800-meter-length D.800-meter-lengths9.You can _ mine if you have _ yours at home.A. share; left B. borrow; forg
27、otten C. share; forgotten D. buy; left10.All the electrical equipment _ will be equipped in the office _ great importance to us. A. that; are of B. that; is C. what; is of D. what; are of11. How do people react _ his speech against pollution?A. onB. to C. atD. in12. The teachers_ to learn from Lei F
28、eng.A. appeal to us B. call on us C. demand us D. A and B八、Reading strategyExpository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presented in exposi
29、tory writing, e.g, “Even if an ad does not lie, it does not mean it tells you the complete truth”, always look at the information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all”. The auth
30、or will follow this information with a concluding statement , which tells you what you are supposed to learn from the passage-“We must not fall for this kind of trick”. 九、Integrating skills1、Passage A（Reading）Advertisement_1_advertisements_2_ advertisementsDefinition_3_which someone has_ _to promote
31、 a product or a serviceDefinitionThey are placed _ _and _ to _people to _ _an idea which affects _ _Added info.Although we have laws to _us_ ads that _or try to make people believe untrue_, we must _ _ _ the methods used in ads to sell us things. Even if an ad does not lie, it does not mean it tell
32、you the complete _.Added info.PSAs _ _large social issues and are meant to _the public. They educate people about _ _ _, such as “Project Hope”, whose slogan is “Project Hope-_every child. They also teach us how to _ _ _.Concluding statementWe must not _ _this kind of trick.Concluding statementNot a
33、ll ads_ _ _ us thoughConclusion: Be _about advertisements2、Passage B（Project）An ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _including newspapers, magazines and telev
34、isions, etc. When _ a successful campaign , you must have a clear _and target audience in mind and consider the following.Firstly, it is _important to determine the audience you want to_, or your _ _ so that you can _the right message for the right people.Secondly, it is important to decide what you
35、 want your audience to know or think about and try to _ _the way the audience will _.Lastly, to determine what_ you want to use to _your message _when putting together an ad campaign is also of great importance . The way you choose to advertise should _mainly _your target audience and which kinds of
36、 ads reach that particular group best. 十、Writing 近来，食品价格不断上涨，你校食堂的饭菜也都涨价了。为此，你校学生会在学生中进行了调查。请你根据下表调查结果，并结合自己的看法，用英语写一份调查报告。调查结果观点53%赞同1 全国物价上涨，食堂为自身生存，饭菜涨价为正常现象；2 只要别涨得太过分，饭菜质量不下降就行。47%反对1 食堂宗旨是为学生服务，不得惟利是图；2 有的学生为了省钱不吃早饭，有害健康。你的看法1。2。注意：1。对所给要点，不要简单翻译，要有适当的发挥。 2字数150字左右，开头已写好，不计入词数。参考答案：一单词应用1. adv
37、ertise 2. persuasive 3. approaches 4. promote 5. intended, issue 6. untrue 7. cures 8. creative 9. campaign 10. committing suicide 11. completed satisfied 12.trick 13. unique, imagination 14.choice 15. repacking 16.eye-catching 17. regretted, unforgettable 18.fashionable, convenient, functional 19.e
38、xtremely 20.approach 二词语转换1. intension 2. education 3. connection 4. advertisement 5. creative 6. social7. imagination 8. determined 9. completely 10. satisfy-satisfaction 三句型结构1. are used to, be used to make paper, used to go shopping 2. is intended/meant to protect, from being attacked, is meant/i
39、ntended for children 3. be aware of , What the teacher said, aware of the importance of English, that you have hurt 4. fall for, is too smart to fall for that trick5. easy to deal with, In spite of her illness, dealing with 6. live/lead healthy lives 7. my friends to pay attention to 8. we purchase,
40、 purchasing , to stay 四用方框内所给短语的适当形式填空1. get, across 2.appeal to 3.reminded, not to 4.is of high quality 5.are bored with 6.have, in mind 五翻译句子1. he used to live in the countryside, but now he is entirely used to the city life. 2.As a whole, the animals are faster aware of danger than humans.3. The
41、look on his face suggested that he was not satisfied with the results.4. such an activity as camping can never appeal to me 5. customers shouldnt fall for some dishonest advertisers. 6. ways to settle, ways in which 7. the way, dressed 8. be cured of9. not intended to serve as 10. to help check 11.s
42、uccess encouraged , stick to 七单项选择 1-5 CBACD 6-12 ACAABBD九、Integrating skills1、Passage A（Reading）AdvertisementCommercialPublic service DefinitionOne paid forDefinitionfor free meant/intended encourage believe in public welfares Added info.protect from lie claims be aware of truthAdded info.deals wit
43、h serve public service projects Schooling live better lives.Concluding statementfall forConcluding statementplay tricks onConclusion: Be smart about advertisements2、Passage B（Project）organized reach media starting goalextremely reach target audience createappeal to react approach get across depend o
44、n 十、Writing An investigation has been carried out recently of there being a rise of food price in the school canteen. And different opinions occur among us students. Forty percent of the students strongly disapprove of raising the price of food in the school canteen; they think that purpose of the c
45、anteen is to serve the students instead of making profits. At present the dish prices in the school canteen are very high, and as a result, some of the students skip breakfast just to save money, which may lead to poor health in the long run. Others, however, accept the rising price. For one thing,
46、the price of food has increased nationwide. So accordingly, the canteen has to raise the price to survive itself. For another, what these students expect is that the food quality will not change much and the rising price will not be too high. Personally, the rise of food price in the canteen can be understood. But it must be taken into consideration that students dont make money and cant afford too much a price. Therefore, a reasonable price is needed to satisfy the students.
