1、ReviewReviewWords and expressionsadvertiseclassicsewsewingbeercorporationbrandsuitablevt.为做广告adj.传统的；经典的vt.缝，缝制n.缝纫，缝制品n.啤酒n.公司n.商标，牌子adj.合适的consist ofadvertiserbudgetvisuallyboomvisualstand outconcept由组成n.广告人n.预算adv.外表上；视觉地n.迅速增长adj.视觉的，视力的突出，显眼n.概念；观念approachhumourcontemporarycontributioncitizenni
2、ecenephewn.方法，方式n.幽默adj.当代的n.贡献，捐助n.公民；市民n.侄女，甥女n.侄子，外甥Appreciation of a video clipWhats the video about?Its about the nail polish.Actually the video clip is an ad(vertisement).Do you know what an advertisement is?An ad sells something like products,services or ideas.To do this,it provides informati
3、on using persuasive language and/or exciting images.Next well enjoy more ads to see what they sell and how they sell.More advertisements for you to enjoyMore advertisements for you to enjoyThe following are some well-known slogans(广告词).Guess what they sell.1.Good to the last drop2.Obey your thirst3.
4、Poetry in motion,dancing close to me4.Take TOSHIBA,take the world.5.No business too small,no problem too big.6.Join Worldenglish.Enjoy Englishworld.1.滴滴香浓，意犹未尽。(麦斯威尔咖啡)2.服从你的渴望。(雪碧)3.动态的诗，向我舞近。(丰田汽车)4.拥有东芝，拥有世界。(东芝电子)5.没有不做的小生意，没有解决不了的大问题。(IBM公司)6.国际英语,欢乐无限。How much do you know about advertisements?
5、have spokesmen or spokeswomensell products and servicesin the streetWhere can you see advertisements?on the busat the bus station on the radioon TV in the newspaperon the InternetAre all ads made for a profit?Public advertisements help to increase public knowledge and aim to persuade or educate peop
6、le to do or not to do something.in the magazineobjectivesTo get the main idea by skimmingTo guess the meaning of the words:approach boom budgetclassic concept consist ofcontemparary corporationneighbourhood suitableTo find out the specific information by scanningTo talk about the advertisement with
7、the words:Words:advertise sew advertiser conceptbudget visually boom visualapproach comtemporaryconsist of stand outfor general ideasFill in the blanks.The first _ paragraphs are mainly about ads that sell _for a profit.The last paragraph deals with _,which help to increase public knowledge.fourprod
8、ucts and servicespublic advertisementsSkimmingReading Comprehension Ifor specific information1.“Tsing Tao Beer Corp.”tells you 3 pieces of information so it is attractive.2.Advertisements must be attractive and creative.3.The purpose of all advertisements is to make customers spend money.Reading Com
9、prehension IIScanningAnswer the following questions.Reading Comprehension IIIScanning1.When does the simplest type of advertisement work?2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3.What ideas do todays advertisers use to make you notice their
10、products?4.What has the government done during the last decade?1.They work for products that people need and when there is not much competition.2.Because people are used to seeing high standards of visual design.3.They use humor,surprise and new and unusual ideas in modern advertisements.4.The gover
11、nment has worked hard at using public advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.Do you think advertising actually works?How do advertisements affect our daily life?Have you ever bought anything because you liked the idea promoted in the
12、 advertisement?Voice your opinion1.What ideas do todays advertisers use to make you notice their products?2.Think about the meanings:contribution niece nephew contemporary humour visualNow 2 mins to test your spelling.When finished,exchange your papers to see who does the best.1.English-Chinese clas
13、sic,sew,sewing,beer,corporation,brand,suitable,advertiser,budget,citizen2.Chinese-English由.组成，突出，方法，迅速增长，为.做广告注：另附word文档，点此链接The Advertising GameThe classic advertisement gives information about certain products,which could be just the(1)_ name and the location of a company.As the modern market beco
14、mes more competitive,this kind of advertising mightnot be(2)_.New techniques must be applied to make advertisements more(3)_brandsuitableattractiveFor example,use the concept of(4)_,happiness,wealth and successto sell the car.Using humour as well as new and unusual ideas to(5)_ people.(6)_ something
15、 new and fascinating for people to look at.Making people forget that someone is trying to(7)_ them something.freedomsurpriseCreatingsellWrite a passage about the advertisement with the following hints.(120词左右)1.广告给人们带来的益处2.广告给人们带来的烦恼3.如何正确利用广告的作用Useful words:advertise coproration budget approach humour boom1.Do the exercise on P27.2.Read the Grammar Summary on P93.
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