1、Unit 11 Lesson 43The advertising gameNew wordsadvertise(vt)sth.advertise(vi)for sth.advertisement(n)=adadvertisements(plur.)=adsadvertiser6.approach-method7.boom-rapid increase8.budget-plan of how money should be spent9.classic-traditional,typical10.concept-idea11.contemporary-belonging to the prese
2、nt time12.consist of-contain13.suitable-right for somethingMain ideaThe combination of design and new idea.The new and general need of modern ad.About classic ad The reason of making people forget the existence of ad.About the public ad.1.About classic ad2.The new and general need of modern ad.3.The
3、 combination of design and new idea.4.The reason of making people forget the existence of ad.5.About the public ad.Right orderReading for details 1.When does the simplest type of advertisement work?(It works when)2.Why are modern techniques of design not enough for advertisements to be noticed in mo
4、dern cities?3.What ideas do todays advertisers use to make you notice their products?4.What has the government done during the last decade?1.It works when we only want to find information about certain products.2.Because of the advertising boom,people are used to seeing high standards of visual desi
5、gn.3.They use humour as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.4.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,gi
6、ving up smoking,etc.to tell the use of a noun.as subject.after“Be”.after a preposition.A Gerund can be usedA Gerund is used to tell the use of a noun.1.Shanghai Sewing MachineA Gerund is used as a subject.2.This kind of advertising might not be suitable.6.Some advertisements may suggest that buying
7、a car can make you free.7.Repeating old ideas is not a successful approach.9.Using humor to surprise is important.11.Not all advertising is about selling products and services for a profit.A Gerund is used after“Be”.8.The main purpose of the advertisement is makingcustomers spend money.10.By doing t
8、his,they hope to make people forget that someone is trying to sell them something.A Gerund is used after a preposition.3.A lot of money is spent on applying modern techniques.4.Because of the advertising boom,people are usedto seeing high standards of visual design.5.Modern advertisements must stand
9、 out in a world full of competition by combining the highest standards of design with ideas.10.By doing this,they hope to make people forget that someone is trying to sell them something.A Gerund is used after a preposition.11.Not all advertising is about selling products and services for a profit.1
10、2.There are public advertisements which encourage citizens to participate in improving their neighbourhood,protecting the environment,andhelping other people.13.The government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoki
11、ng.Exercises 1.Im an early bird,and Ive got used to _(get up)at 5:00 a.m.2.There is only one programme worth _(watch)today-the science programme on volcanoes.3.Its no use _(worry)about it.You can t do anything to change it.4.I regretted _(not apologise)to the old man for my bad behaviour.5.My little
12、 niece and nephew are always excited to set out on a _(camp)trip.6.For fifty years,she did her job without _.(complain).7._(Ask)about other peoples personal business is not polite.8.I dont feel like _(do)anything at all this evening.getting upwatchingworryingnot apologisingAskingcampingcomplainingdo
13、ing Do you think Do you think advertising actually advertising actually works?works?Have you ever bought Have you ever bought anything because you anything because you liked the idea liked the idea promoted in the ad?promoted in the ad?NikeDiscussion Task for Group 1 is practising telling us the sto
14、ry in the ad.(careless,leader,punish,press)Task for Group 2 is discussing what way is used in the ad.Task for Group 3 is discussing what you think about the idea.(give information,design,creative,interesting,attractive,fascinating,humorous)HomeworkPlease read the text several times and try to retell the content.
