1、Unit 1 Advertising 重点难点研析 知能强化训练 写作技能培训 Unit 1基础知识自采 基础知识自采 核心词汇1Group A gave_(有说服力的)opinions and won the debate.2The project should be_(完成)within a year.3Jin Yong has a good_(想像力)in writing swordsmen stories(武侠小说)4I_(推荐)the book to all my friends.5If I am not_(可获得的)when you phone，ask for my brother
2、.6She is d_to go to the country for her summer holiday.7Is it c_for you to come out this evening?8Everyones fingerprints are u_.9If you c_a crime，you will never escape being punished.10The a_ are excited by the wonderful performance.11This dictionary is_for beginners of English.(intend)12We may find
3、 all kinds of_around us，on TV，in newspapers and so on.(advertise)1persuasive pleted 3.imagination 4.recommended5available 6.determined 7.convenient 8.unique9commit 10.audience 11.intended 12.advertisements高频短语 1_ 欺骗，捉弄2_ 上气不接下气3_ 诱使某人做某事4_ 上当；受骗5_ 反复地，一遍又一遍地6_ 独具的；特有的7_ 想要8_ 把交给某人9_ 对感到厌倦10_ 迎合，对有吸引
4、力11_ 传达12_ 组织，汇集；组装1.play tricks on 2.out of breath 3.trick sb.into doing 4.fall for 5.over and over again 6.be unique to 7.feel like 8.present sth.to sb.9.be bored with 10.appeal to 11.get sth.across 12.put sth.together重点句式 1(回归课本P2)We are_used to them_we often do not even realize how many we see a
5、nd hear in a day.我们对它们习惯到甚至经常根本意识不到一天看到、听到多少广告。2(回归课本P3)_ _ads play tricks on us though.然而并非所有的广告都在欺骗我们。3(回归课本P7)If they want to become the market leader，the company must ensure that their product is_ _ _.如果他们想成为市场的主宰者，公司必须确保他们的产品高质量。4(回归课本P13)We must update our packaging_ _ _attract more young cust
6、omers.我们必须更新包装以吸引更多年轻顾客。1.so；that 2.Not all 3.of high quality 4.in order to重点难点研析 词汇精研1.share vt.&vi.共用；分享；分担；平均分配n 一份；股份(回归课本P2)I did some research on advertisements，and have some very important information to share with you.我对广告做了一些研究并且有很重要的信息与你分享。归纳拓展share sth.with sb.share sth.between/among sb.s
7、hare the joy and hardshipsshare inshare an interestdo ones sharebear/take ones share of.分/负担某人的那份例句探源(牛津P1833)Sue shares a house with three other students.休和另外三个学生合住一所房子。(朗文P1876)Thousands of fans flooded the streets to share in the celebration of their teams victory.数以千计的球迷涌向街头，共同庆祝他们球队的胜利。I wrote
8、a check for my share of the phone bill.我开了支票去交我该付的电话费。1完成句子(1)The teacher suggested that they _ _ _(分担费用)among them.答案：share the expenses(2)The little girl likes to _ _ _ _(和分享玩具)the other kids at the kindergarten.答案：share her toys with(3)We are good friends，so we should _(分享)happiness and sorrow.答案
9、：share即境活用2.Culture refers to a group or community_we share common experiences that shape the way we understand the world.Awith which BthatCwhich Dwhat解析：选A。句意：“文化指的是我们与之共享形成我们理解世界的方式的共同经历的群体或社团。”share with与共享。2.promote vt.宣传，推广；促销，推销(产品)；提升，晋升(常用于被动语态)；促进(回归课本P2)A commercial advertisement is one wh
10、ich someone has paid for to promote a product or service.商业广告是一种人们为了推销产品或服务而花钱做的广告。归纳拓展 promote a new product promote world peace promote equal opportunitiesbe promoted to manager被提升为经理)promotion n.promoter n.promotional adj.促销的例句探源(朗文P1630)Verdoorn was promoted to senior vice president.弗登被提升为高级副总裁。
11、(牛津P1587)The band has gone on tour to promote their new album.这个乐队已开始巡回宣传他们的新唱片。The area is being promoted as a tourist destination.这个地区正被推广为旅游点。3完成句子(1)该组织旨在促进各国之间的友谊。The organization works to_between nations.答案：promote friendship(2)这家公司在尽力促销一种新产品。The company is trying_ _ _ _ _.答案：to promote a new
12、product即境活用(3)她工作努力，很快便获得提升She worked hard and_ _ _.答案：was soon promoted(4)该足球队晋级成了甲级队。The football team_ _ _the First Division.答案：was promoted to3.lie n 谎话；谎言v 说谎；躺；处于(某种状态)(回归课本P2)China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about
13、 products or services.中国有强有力的法律来禁止说谎或对产品与服务介绍失真的广告来保护人们。归纳拓展【温馨提示】易混词形变化：例句探源(牛津P1164)The cat was lying fast asleep by the fire.猫卧在炉火旁睡得很熟。The town lies on the coast.这个小镇位于海滨。(朗文P1186)I wish you wouldnt lie to me.我希望你不要对我说谎。Tina got into trouble for telling lies.蒂娜因说谎陷入了麻烦。4完成句子(1)许多歌星对自己的真实年龄撒谎。Man
14、y pop stars_ _their real ages.答案：lie about(2)你在说谎，但谎言掩盖不了事实。You are_and_can not cover up facts.答案：lying；lies即境活用(3)由于昨晚太热了，因此他躺在地板上睡觉。It was very hot last night，so he_on the floor to sleep.答案：lay(4)别对我撒谎！Dont_ _ _/_ _ _ _！答案：lie to me/tell lies to me5.The boy_on the ground_that he had seen a cock_an
15、 egg.Alaying；lay；lay Blying；lie；lieClying；lied；lay Dlay；lying；lay解析：选C。句意：“躺在地上的那个男孩撒谎说他看见公鸡下了个蛋。”第一个空是“躺”，lying on the ground，作定语修饰the boy；第二个空“撒谎”是句子的谓语，故用lied；第三个空“下蛋”，又用了see sb./sth.do结构，故用动词原形lay。4.cure vt.治愈；治疗；改正，纠正(坏习惯)n 治疗；疗程；疗法(回归课本P2)The advertisers want you to read the wordfightsand thin
16、k that the toothpaste cures bad breath.广告想要你看到“挑战”这个词，并且认为这种牙膏可治愈口臭归纳拓展 例句探源(朗文P491)This simple solution cured me of biting my nails.这个简单的办法帮我改掉了咬指甲的习惯。(牛津P489)Will you be able to cure him，Doctor?医生，你能把他治好吗？(牛津P489)Theres no known cure but the illness can be treated.这种病尚没有确切的治愈方法，但可以医治。易混辨析cure，heal
17、，treat(1)cure意为“治愈”，常指治疗疾病，消除痛苦，或革除恶习，消除弊害等，侧重结果，常用于cure sb.of sth.结构中。(2)heal指治愈伤口，尤其是灼伤，使愈合或恢复正常。(3)treat意为“治疗”，强调动作，常用在treat sb.for sth.结构中。I am sure the poor girls illness will be cured.It took three months for the cut to heal properly.Which doctor is going to treat her for her illness?6.(2011年江
18、苏徐州第一次模拟)The doctor has cured many people _ such a disease.Aof BonCin Dhave解析：选A。cure sb.of sth.是一固定结构，意为“给某人治好某种病”。即境活用7Parents try to _ their children of their bad habits.Acure BtreatCrecover Dheal解析：选A。cure sb.of sth.表示“治愈，改掉”；treat治疗，对待；recover重新获得，恢复；heal治愈(尤指伤口愈合)。8.Although this medicine can
19、cure you _ your illness，it has a bad effect _you.Afor；on Bof；onCof；at Dfor；in解析：选B。考查两个固定搭配，即cure sb.of sth.“治愈某人的某种疾病”和have a.effect on sb.“对某人有的影响”。5.recommend vt.推荐；建议；劝告(回归课本P9)I recommend that we purchase 10 copies for the library.我建议我们为图书馆购买10本书。归纳拓展 recommend that主语(should)do.建议recommend doin
20、g sth.recommend sb.to do sth.recommend sth.to sb.(recommend sb.sth.)向某recommend sth.for.推荐recommend sb.for/as.推荐某人担任strongly/highly/thoroughly recommend强烈建议，make a recommendation提出建议例句探源(牛津P1658)Can you recommend a good hotel?你能推荐一家好的饭店吗？Its strongly recommended that the machines should be checked e
21、very year.建议每年一定把机器检修一次。(朗文P1705)We strongly recommend buying a bicycle helmet.我们强烈建议购买自行车头盔。Doctors recommend that all children should be immunized.医生们建议所有儿童都应接种疫苗。9完成句子(1)It was recommended that passengers(_)_ _ _(not smoke)during the flight.答案：(should)not smoke(2)The manufacturer recommended_(cha
22、nge)the oil after 500km.答案：changing 即境活用(3)My neighbor always recommends the market_fresh fruit and vegetables.答案：for(4)I recommend you_get down to work as soon as possible.答案：to6.determine vt.决定；确定；(使)下定决心(回归课本P18)In order to determine your audience，you will need to do a little research.你需要做一些调查以确定
23、你的广告群体。归纳拓展例句探源(朗文P551)The amount of available water determines the number of houses that can be built.水源的多少直接影响建房的质量。Turner makes no excuses，just determining to work harder.特纳没有辩解，只是决定更加努力工作。(牛津P545)Im determined to succeed.我决心要获得成功。Gwen is a very determined woman.格温是个非常坚定的女子。(1)我们决定“五一”前完成这项工作。We_
24、 _get the work done before May Day.答案：determined to(2)什么使你决定接受他们的邀请？What_ _ _ _their invitation?答案：determined you to accept 即境活用(3)我们决定早些出发。We_ _an early start/(that)wed make an early start.答案：determined on(4)我决心要弄清楚谁该对此事负责。I _ _ _ _ _who is responsible for this.答案：am determined to find out7.appeal
25、vi.迎合，有吸引力；恳求，呼吁；上诉n 恳求，呼吁；感染力；上诉(回归课本P18)It is important to always try to appeal to the way the audience will react.要始终迎合观众的反应，这很重要。归纳拓展例句探源(朗文P80)The idea didnt appeal to me too much.我对这个主意不怎么感兴趣。The water company appealed to everyone to reduce the amount of water used.自来水公司呼吁大家节水。(牛津P79)The compa
26、ny is appealing against the ruling.公司正对判决提出申诉。The police made an appeal to the public to remain calm.警方呼吁公众保持镇静。11完成句子(1)政府呼吁每个人都不要浪费水。The government is_ _everyone_ _ _water.答案：appealing to；not to waste(2)娱乐节目必须雅俗共赏，老少皆宜。Entertaining programmes have to_ _all ages and social groups.答案：appeal to即境活用(3
27、)警方呼吁公众提供有关这种犯罪活动的信息。The police are_ _the public_information about the crime.答案：appealing to；for(4)她不服判决向高等法院上诉。She_ _the high court_her sentence.答案：appealed to；against12.(2011年西工大附中模拟)The design_all the ages and social groups is not easy to make.Aappealed to Bbeing appealed toCto be appealed to Dap
28、pealing to解析：选D。句意：能够迎合所有年龄段和不同社会阶层人的喜好的设计是很难做到的。8.be used to 对习以为常；习惯于；适应(回归课本P2)We are so used to them that we often do not even realize how many we see and hear in a day.我们对此是如此熟悉以至于我们根本意识不到我们一天看到、听到多少(广告)。归纳拓展例句探源(牛津P2225)We are used to the noise from the traffic now.现在我们已适应车辆来往的噪音了。Im used to g
29、etting up early.我习惯早起。(朗文P2266)Marianne used to play the piano every day，but she hardly ever plays now.玛丽安娜过去天天弹钢琴，但现在几乎不弹了。13完成句子(1)你以前常在星期天去钓鱼。You _ _ _ _on Sundays.答案：used to go fishing(2)从前这里有一家餐厅。_ _ _ _a restaurant here.答案：There used to be即境活用(3)竹子可以用来建造房屋。Bamboo_ _ _ _ _houses.答案：can be used
30、to build(4)战争期间城堡被用来做监狱。During the war the castle_ _ _prison.答案：was used as9.play tricks on.玩把戏，戏弄(回归课本P3)Not all ads play tricks on us though.然而并不是所有的广告都玩把戏。归纳拓展例句探源(朗文P2204)She was tricked into signing the paper.她被骗签了那份文件。Winston had tricked the elderly couple out of$5,000.温斯顿骗了那对老夫妇5000美元。(牛津P215
31、8)The kids are always playing tricks on their teacher.孩子们经常耍些花招戏弄老师。14介词填空(1)Playing tricks_others is something we should never do.答案：on(2)She tricked him_marrying her.答案：into(3)She has a trick_raising her eyebrows at the end of a question.答案：of即境活用10.up to(数量、程度等)达到；一直到；胜任；正在干，从事着(尤指坏事)；是(某人的)责任；由(
32、某人)决定(回归课本P16)It allows you to take photographs continuously for up to 6 hours.这台相机可以连续拍照长达6小时。归纳拓展例句探源(牛津P2219)Hes not up to the job.他无法胜任这项工作。Up to now hes been very quiet.到目前为止，他一直很安静。(朗文P2260)Which sofa should we get?Its up to you.“我们买哪个沙发？”“由你来决定”。I think Kens up to no good.我想肯正在干坏事。15完成句子(1)我的
33、汽车最多能带四个人。I can take_ _four people in my car.答案：up to(2)到目前为止，顾客们购物时已经习惯了使用布口袋而不用塑料袋。Customers have been used to cloth bags instead of plastic bags when going shopping_ _ _.答案：up to now即境活用(3)欧文有强烈的责任感，因此他能胜任这个职位。Owen has a strong sense of responsibility，so he_ _ _the post.答案：is up to(4)我敢说他在打坏主意。Im
34、 sure he_ _ _ _ _.答案：is up to no good11.get sth.across(to sb.)将(想法、信息等)传达(给某人)；使理解(回归课本P18)There are lots of different ways to get your message across when you are putting together an ad campaign.当你组织一项广告活动时，有许多不同的方法能传达你的信息。归纳拓展例句探源(牛津P853)Your meaning didnt really get across.你的意思并未真正为别人理解。(朗文P865)I
35、t was difficult to get my idea across the committee.很难让委员会了解我的想法。To put his point across，my dad locked me out when I was late.为了表明他的态度，我回家晚了爸爸就把我锁在外边。I ran across my old friend the other day.那天我偶然见到了我的老朋友。16完成句子(1)这个办法很巧妙，能够让人理解他的意思。This is a clever way of_ _ _ _.答案：getting his meaning across(2)我总是设
36、法让你理解知识将会怎样改变你的生活。I am always trying to_ _ _to you how knowledge will change your life.答案：get it across即境活用(3)你的演讲听众理解了吗？Did your speech_ _ _the crowd?答案：get across to(4)她不大善于表达自己的观点。Shes not very good at_ _ _.答案：putting her views across1【教材原句】If they want to become the market leader，the company mus
37、t ensure that their product is of high quality.(P7)如果他们想成为市场的主宰者，公司就必须确保他们产品的高质量。【句法分析】of high quality属于“ofn.”结构。这一结构相当于形容词，在句中可以作表语、定语或宾语补足语。句型巧析(1)当“ofn.”结构中的名词是抽象名词时，相当于其名词所对应的形容词的意思，说明被修饰词具有某种特征或属性。常用的名词有：use/importance/help/value/interest/benefit等。这些名词前可用great，no，little，some，any，not much等修饰，以表示
38、不同程度。The camel is of great help to the Arab.(The camel is very helpful to the Arab.)骆驼对阿拉伯人有很大的帮助。(2)当“ofn.”结构中的名词表种类、数量、度量等时，表示不同的人或物的共同特征，此时名词前通常有冠词。常用的名词有：size/type/kind/price/height/depth/length/weight/age/shape/colour等。The two are of an age，but are of different height.这两个人年龄相同，但身高不同。(3)“ofn.”结构
39、还可以表示主语的根源关系，此时的名词多是表示亲属、血统、种族、国籍以及出处的名词，常用的名词有：family/blood/race/origin等。We are of the same blood.我们是同一血统。(4)“ofn.”结构还可以表示人的特点、特性，常用名词有：wealth/education/courage/achievement/ability等。Your sister is a girl of wisdom.你妹妹是一位有智慧的女孩。17完成句子(1)睡眠对恢复精力很有帮助。Sleep is_ _ _for refreshment.答案：of great help(2)这是一
40、件重要的事。This is an important matter.This is a matter_ _ _.答案：of great importance即境活用(3)现在很多东西都是塑料做的。Many things today_ _ _.答案：are of plastics(4)他和我同岁。He and I_ _ _ _ _.答案：are of the same age2【教材原句】We must update our packaging in order to attract more young customers.(P13)我们必须更新包装以吸引更多年轻顾客。【句法分析】in ord
41、er to“目的是，为了”，作目的状语，可以置于句首，又可置于句后。(1)so as to引导的不定式短语一般置于句中，不可放于句首。(2)只用to do也可作目的状语，句首，句后皆可。(3)in order to和so as to的否定形式分别是in order not to和so as not to。(4)in order to和so as to后只能接动词原形，如果后接目的状语从句可用in order that或so that。18完成句子(1)在中国为了举办北京奥运会，工人们建造了许多新的体育场馆，比如鸟巢。Workers built many new stadiums_ _ _/(_
42、 _)_hold the Beijing Olympic Games in China，for example，Birds Nest.答案：in order to/(so as)to即境活用(2)讲清楚些，以便他们能理解你。Speak clearly_ _/_ _they may understand you.答案：so that/in order that(3)演讲人提高了嗓门，以便别人能听到。The speaker raised his voice答案：in order that/so that知能强化训练 写作技能培训 主动句和被动句的变换什么时候用被动，什么时候用主动，主要是由陈述对象
43、决定的。英语写作中特别强调陈述对象的一致性，因此考生在选择主动和被动时一定要慎重。主动变被动1不需体现动作的执行者【佳句选粹】【原文】【优化】It will certainly produce a greatchange in the worlds communications.A great change will certainly be produced in the worlds communications.【分析】本句强调“a great change”，使用被动语态会使其更符合英文表达。2.需要强调动作的承受者【佳句选粹】【原文】【优化】The earthquake destro
44、yed manybuildings and houses on May 12th,2008.Many buildings andhouses were destroyed by the earthquake on May 12th,2008.【分析】为了强调“many buildings and houses”被毁坏，用被动语态更好。3.保持陈述对象的一致，以求行文连贯【佳句选粹】【原文】【优化】My mothers words moved me，and I felt so ashamed for my stubbornness.I was so moved by my mothers wor
45、ds，and I felt so ashamed for my stubbornness.【分析】为了保证两个句子的主语一致，把第1个句子变为被动语态，以使句子连贯。被动变主动1需要体现动作的执行者【佳句选粹】【原文】【优化】Now listening more to their children is paidmore attention to by most parents，so they will understand them better.Now most parents paymore attention to listening more to their children，so
46、 they will understand them better.【分析】本句想表达“现在父母们更注重倾听孩子们了”，因此句子要体现“most parents”的行为，因此用主动语态。2.保持陈述对象的一致，以求行文连贯【佳句选粹】【原文】【优化】If we dont know howthe wastes should beused，we can sell them to the recycling station.If we dont know how touse the wastes，we can sell them to the recycling station.【分析】原文中if引导的从句中的宾语从句(how the.used)的被动语态导致 if 从句中前后陈述对象混乱，影响了句意的明晰和语言的流畅。本部分内容讲解结束 点此进入课件目录按ESC键退出全屏播放谢谢使用