1、 教学案科目: 英语 主备人: 备课日期： 课 题M4U1 AdvertisingRevision1第 1 课时教学目标Enable the Ss to master some important words and expressions in the text.教学重难点1.Help the Ss understand some difficult sentences.2. How to master the words and expressions教学流程内容板书关键点拨加工润色Step 1 Greetings and RevisionGreet the whole class as
2、usual. Review the language points talked about in the last lesson.Step 2 Language points1. A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free (Page 2, Line 10)pay v. 付款(1) pay for sth. 为付款 Ive paid for his service.(2) pay (sb.)
3、 some money for sth. 为向某人付款I paid him$10 000 for the car. 常见的买、卖东西的句型：for free 免费These pictures can be kept for free. You may take whichever you like.(1) be free with sth. 对某物大方、慷慨 He is free with money. (2) be free from sth. 摆脱某物, 没有某物 The children are free from worry. 孩子们是无忧无虑的。 He is free from du
4、ty today. 今天他不值班。(3) be free of sth. 离开某物；摆脱(没有)某物(=be free from sth. ) The ship was free of the harbor. 船已离开港口。 The city is free fromof thieves. 这个城市没有盗贼。(4) be free to do sth. 随心所欲地做某事 You ale free to do what you like. 你们想做什么就做什么。(5) be free of charge免费 The tickets are all free of charge. 这些票都是免费的
5、。2. There are laws to protect people from advertisements that cheat people(Page 2, Line 14-15)protectfromagainst保护使不受的伤害, fromagainst是介词, 后接名词、代词或动名词。 He is wearing sunglasses to protect his eyes from the strong sunlight. 阻止某人做某事: keep sb. from doing sth. stop/ prevent sb. (from)doing sth. 4. Even i
6、f an ad does not lie (Page 2, Line 15)lie(1) v. 说谎, 撒谎, 编造谎言; 躺 You could see from his face that he was lying. (2) n.谎言, 谎话 The whole story is nothing but a pack of lies. 整个叙述只不过是一派谎言。tell a lielies说谎5. that the toothpaste cures bad breath (Page 2, Line 18)cure vt.治好. 改好n. 治愈；疗法, 药方；解决办法cure sb. 治疗某
7、人 cure sth. 解决某事 cure sb. of sth. 用某物治疗某人 a cure for pollution污染的解决办法fall ill患病 fall behind落后, 掉队fall off跌落；下落 fall into pieces崩溃, 倒塌fall in love with 与谈恋爱; 爱上某人6. Not all ads play tricks on us though. (Page 3, Line 27) though(1) conj. (用于句首时较为庄重) 虽然, 尽管 Though they lacked official support, they con
8、tinued their struggle. Strange though it may seem, no one would look into it. 上句中的Strange though it may seem为倒装结构。其正常语序为： Though it may seem strange, 其中though可用as代替, 在此类倒装中, 往往将副词、形容词、动词原型、(无冠词)名词单独置于句首。 Hard thoughas he worked, he failed again. 尽管他很努力。但又失败了。 adv. 虽然, 然而. 可是 (作副词时常常用于句末, 常与前面的句子用逗号隔
9、开) Ive got a cold. Its nothing serious, though. 我感冒了，然而并不严重。英语中的部分否定（即不完全否定）有如下一些表示方法： 1）all 的否定式：not all（或：allnot）表示并非都、不是所有的都例如： Not all men can be masters. (= All men cannot be masters.) 并非人人都能当头头。 Not all bamboo grows tall. 并非所有的竹子都会长很高。 2）both 的否定式：notboth (或：both not) 并非两个都 例如： I dont want both the books. 我不是两本书都要。 Both (the) windows are not open. 两扇窗子并不都开着。作业布置教学心得
