1、Unit 5 Inside advertising Period 1Warming Up，Prereading & Reading 同步精练（人教版选修9，课标通用）时间：45分钟.介、副词填空1. Do you know how many advertisements you are exposed_in your daily life? 2_so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 3Their money
2、 would be wasted if the message didnt reach its target audience，_other words the people the advertisement intends to persuade.4Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit_their lives.5It appeals_peoples des
3、ire to“fit in” and be part of the group. 6You have to be a big corporation_a big budget to afford television ads.7Advertisements in newspapers，_the other hand, are much cheaper.8However, it would be no use advertising products on radio if the ad relies_visual effects.9Television adverts are great fo
4、r generating emotional responses_a product, but magazines and newspapers can give more detail.10For example, no matter how good an ad for a car stereo system is, people who dont own cars are unlikely to run_and buy one.答案1.to2.With3.in4.into5.to6.with7.on8on9.to10.out.单词拼写1. This information then fo
5、rms the b_for decisions about what type of advertising techniques to use with this group.2Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be w_citizens.3It was just a c_remarkI wasnt serious.4At the meeting，the proposal has g_a lot of in
6、terest.5His c_troubled him after he took the money.6Ill keep you i_.7The news is often heard _(广播)over the radio.8He has had no _(回应)to my letter.9Dont achieve speed at the _(代价)of accuracy.10Mindless violence _(成为特色)in too many television programs.答案1.basis2.worthy3.casual4.generated5.conscience6.i
7、nformed7.broadcast/broadcasted8.response9expense10.features.翻译与仿写1. However, it would be no use advertising products on radio if the ad relies on visual effects.翻译：_仿写：我认为继续下去没有用处。_2. However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. 翻译：_仿写：
8、无论多难我都要解决这一问题。_3. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.翻译：_仿写：有许多问题要解决，总统的日子会不好过。_4. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation. 翻译：_仿写：
9、我们指定我们的教室为晚会会场。_5. We consider your offer of help to be a lifesaver for many of these poor children and cannot thank you enough.翻译：_仿写：你的话使我如释重负。让我怎么感谢你好呢？_答案1. 但是如果一则广告要依靠视觉效果，那么它在收音机里播出就毫无意义。 I dont think its any use going any further.2. 一则广告无论制作得多好，如果产品不合适，也不可能使人信服。 I will work out the problem, h
10、owever difficult it is. 3. 我们的日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是 很重要的事情。 With many problems to settle, the president will have a hard time.4. 委员会最近任命我为主席，并让我代为转达我们对您慷慨捐赠的感激之 情。 We appointed our classroom as the place for the party.5. 我们认为您的捐赠对这些穷苦孩子是及时雨，真是不知如何表达我们的感谢。 Your words have taken a burden off m
11、y mind. How can I thank you enough?.语篇填词An advertisement is a message or an announcement that_1_or influences people.We can know many messages from_2_on buses and_3_，on trains and in train stations and so on.Adverts are not only made or paid for by business，but also by_4_，organizations and_5_that wi
12、sh to inform or educate the public.Advertisers must identify their_6_audience and find out the product would_7_their lives.The ad _8_peoples desire to fit in and be part of the group.Advertisers must also consider which media are most_9_for their product and which their target group is most likely t
13、o see or hear.Would really good advertising persuade you to buy products and services you are not interested in or_10_？答案1.informs2.adverts3.billboards4.individuals5associations6.target7.fit into8.appeals to9.appropriate10.have no use for.单项填空1. Which team is_to win the race?In my opinion，it is_for
14、our team to win.Aprobable；likely Bpossible；probableCpossible；likely Dlikely；possible解析which team 作主语，只能选用likely。第二个空为Its possible for sb to do sth句型。答案D2Parents_much importance to education.They will do their best to give their children that priceless gift.Aattach Bpay Clink Dapply解析句意：父母认为教育很重要。他们会
15、尽全力给他们的孩子那份无价的礼物。考查动词短语搭配。attach much importance to.认为很重要；link.to.把与联系起来；apply.to运用，应用。答案A3As a new graduate，he doesnt know_it takes to start a business here.Ahow Bwhat Cwhen Dwhich解析考查名词性从句。句意：刚刚毕业，他不知道在这里开公司需要些什么。根据句子结构可知动词take缺少宾语；what在名词性从句中可作主语、表语、宾语。故B项正确。答案B4I have told you the truth，_I keep
16、repeating it?AMust BCan CMay DWill解析句意：我已经告诉你实情了。非要我一遍遍重复吗？考查情态动词。must表示对方的行为使说话人不满或懊恼，意为“偏要”。can，may用在句首表请求或疑问。答案A5Dina，_for months to find a job as a waitress，finally took a position at a local advertising agency.Astruggling BstruggledChaving struggled Dto struggle解析句意：几个月以来，Dina一直努力想找一份女服务员的工作，最终
17、她在一家广告代理处谋到了一个职位。考查非谓语动词作状语。设空处与句子主语为逻辑上的主谓关系，排除B项；不定式作状语一般表目的，排除D项；C项所表示的动作已经发生或先于谓语动作发生。根据句意选C项。答案C6. In the reading room, we found her_at the desk, with her attention_on a book.Asitting; fixing Bto sit; fixedCseating；fixing Dseated; fixed解析句意：在阅览室里，我们发现她正坐在桌边，专心致志地看书。seated作her的补足语，fixed在with复合结构
18、中作补足语。答案D7. Sometimes we are asked_the likely result of an action will be.Athat we think Bwhat we thinkCwhat do we think Dthat what we think解析句意：有时我们被问及行动可能出现的结果。空格处为are asked的宾语，从句不用倒装，排除C项，疑问词要放在前边，不用that，排除A、D两项。答案B8. When you want to write a persons biography(传记), you must find out_about his or
19、her life.Aas many as you canBas much as you canCas possible as you canDas complete as possible解析句意：当你打算写个人传记的时候，必须尽量多地找到有关他的资料。用as much as one can。答案B9. Yesterday she sold her car，_she bought a month ago.Awhen Bwhere Cthat Dwhich解析句意：昨天她卖了车，那车是她一个月前买的。which引导非限制性定语从句，且在从句中作宾语。答案D10. There are_words
20、in English that came from other languages.Aa good many of Ba great deal ofCa great many of Da large number of解析句意：有许多英语单词来自于外来语。a large number of相当于a good/great many，意为“许多”，修饰可数名词复数。当A、C两项后接的名词前有限定词时，才需接介词of；B项修饰不可数名词。答案D.完形填空There are about fifteen hundred languages in the world. But only a few of
21、them are very_1_. English is one of them. Many people_2_it, not only in England and the USA, but in other parts of the world. About 20 million speak it_3_their native language. It is difficult to say how many people are learning it as a_4_language. Many millions are_5_to do so.Is it easy or difficul
22、t to learn English? Different people may have different_6_. Have you ever_7_such advertisements(广告) in the newspapers or magazines? “Learn English in six weeks, or your_8_back.“Of course, it never_9_quite like this.The only language that seems easy to learn is the mother tongue.We should_10_that we
23、all learned our own language well when we were_11_. If we could learn English in the same way, it would not seem so difficult._12_what a small child does. He listens to what people say. He_13_what he hears. When he is using the language, taking in it，_14_all the time, just imagine how much_15_that h
24、e gets!So it is_16_to say that learning English is easy_17_a good command(掌握)of English depends on(取决于) a lot of practice. And practice needs great effort(努力) and_18_much time. Sometimes teachers, records, tapes, books, and dictionaries will_19_. But they cant do the students _20_for him.1A.difficul
25、t BimportantCeasy Dinteresting解析由下文对英语的介绍可知此处意为：只有其中的几种语言是非常“重要的”。答案B2A.learn Btry Cunderstand Duse解析根据文意，此处表达的是“很多人使用它”。答案D3A.as Bfor Cwith Dlike解析as为介词，意为“作为”，符合句意。答案A4A.good Bforeign Cuseful Down解析与上文的native相对。很难说有多少人正在把它作为一门“外语”来学习。答案B5A.learning Benjoying Ctrying Dliking解析很多人正在努力去学英语。try to do
26、sth意为“尽力去做某事”。答案C6A.questions BproblemsCideas Danswers解析与前面的问句相呼应，不同的人有不同的回答。答案D7A.found Bwatched Cnoticed Dknown解析句意：你有没有注意到报纸上或杂志上的此类广告？答案C8A.knowledge BtimeCmoney DEnglish解析指广告内容“六周之内学会英语，否则退款”。答案C9A.happened Blooked Cseemed Dfelt解析指前面提到的承诺的事从来没有“发生”过。答案A10A.know BrememberCunderstand Dthink解析用以提醒
27、读者应该“记得”。答案B11A.students BchildrenCbabies Dparents解析还是“孩子的时候”，我们就都已经学会了自己的母语。答案B12A.Imagine BLearn CCopy DFollow解析“想一想”孩子是怎么做的吧。答案A13A.uses Benjoys Ctries Dfinishes解析孩子先听别人说，然后“尝试”他所听到的事情。答案C14A.using BthinkingCtrying Dpractising解析指使用母语、说母语以及用母语“思考”。答案B15A.time Bmoney Clanguage Dpractice解析上文所提到的usin
28、g，talking，thinking都是为掌握一种语言所做的练习。答案D16A.hard Beasy Cnice Dclever解析很难说英语是很容易学的，因为熟练掌握英语要取决于大量的练习。答案A17A.because Bfor Cwhen Dbefore解析表示直接原因时应该使用because。答案A18A.uses Btakes Cwastes Dspends解析take在此表示“花费”，spend的主语应该是人。答案B19A.do Btry Chelp Dlearn解析help在此表示“起作用；有帮助”。答案C20A.work BstudyChomework Dlistening解析但它们代替不了学生应该做的事情。B、C、D三项只侧重了学生应该做的事情的某一方面。答案A