1、2014高考英语二轮阅读微技能训练9广告类I. 广告类文章的特点高考广告类短文贴近学生生活，如学习、旅游、保健、购物、招生、招聘、餐饮、网络交流等。这类短文的特点有以下几点： 1篇幅短小，形式灵活，信息量大。无论整篇广告还是数则小广告，都很短小精悍，但其中的信息可能较多甚至较为纷繁。 2用词和句法简练。广告用词简单，句法以简单句为主，目的是为了让读者一目了然，很快捕捉到信息。 3专有名词和缩略词多。广告涉及的商品和活动以及人物等经常以专有名词出现，而时间、地点等经常以缩略词出现。 4生词多而且没有中文注释。广告领域众多、涉及面广，因此会有生词，但往往不影响阅读。Example 1 WELCOM
2、Welcome to Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences（住所）of the Queen, who sometimes stays here.Audio toursFree audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour
3、for blind and poor-sighted visitors.Guided toursVisitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart at regular intervals throughout the day from the Courtyard and finish at the entrance to the State Apartments.Visitors with childrenFor th
4、ose visiting with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safely reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow.St Georges ChapelVisitors arriving a
5、t the Castle after 15:00 from March to October are advised to visit St Georges Chapel first before it closes.Shopping Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and childrens toys. Please ask at the Middle Ward shop about ou
6、r home delivery service.RefreshmentsBottled water can be purchased from the Courtyard and Middle Ward shops. Form April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain re-entry permits from the castle shops. Eating and drinking a
7、re not permitted in the State Apartments or St Georges Chapel.Photography and mobile phonesNon-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments or St Georges Chapel in consideration of other visitors
8、.SecurityAs Windsor Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route. 1. A visitor can apply for a free audio tour _.A. in the Courtyard B. in the State
9、ApartmentsC. at the Admission Center D. at St Georges Chapel2. What is specially offered to visitors with kids?A. A security guard. B. A pushchair. C. A free toy. D. A baby carrier.3. Who can get re-entry permits?A. Visitors wishing to eat outside the Castle. B. Visitors buying gifts in the castle s
10、hops.C. Visitors buying water from the Courtyard. D. Visitors eating outside St Georges Chapel.4. Why are visitors required to turn off their mobile phones?A. To ensure the safety of others. B. To ensure the security of the Castle.C. To prevent them from disturbing others. D. To prevent the use of t
11、he built-in cameras.5. In the last part, a “working royal palace” refers to one _. A. still being constructed B. still used by the royal familyC. where the Queen usually works D. where works of art are on showSummary: 广告类短文的试题多是以获取信息为主的细节理解题，即考查考生对广告具体细节的了解、分析和概括等能力。阅读此类短文需要考生具备较好的skimming(浏览)和scann
12、ing(查读)的阅读技能，即读得快、理解得准。建议如下： 1平时多注意积累分类词汇。如招聘广告中的apply(申请)以及其派生词applicant(申请者)，application(申请)等，再如admission(门票)，max(maximum)(最高)和min(minimum)(最低)等可用来表示薪水，工作年限等。 2注意英语中常用的缩略形式。如vs(对)，eg(例如)，am(上午)，pm(下午)，hL(小时)，R(英尺)，m1(英里)，esp(尤其)，m(男)，f(女)，Rd(路)，Co(公司)等。 3抓关键词来掌握主要内容，对于无关紧要的生词可以掠过，尤其是那些生僻的专业词汇根本不用害
13、怕。 4对于一组同类广告，阅读时要注意进行细节对比。 5先看题目，然后从文中找答案。因为试题考查的往往只是细节信息，所以没必要将广告全部看完。Example 2 BORDERCROSSINGSWhile there are no restrictions on zhe amount of money that you can bring across the border.you must report to both the US and Canadian border services amounts equal to or greater than $10.000.PERSONAL EX
14、EMPTIONS（免税）ON PURCHASESAMERICANS RETURNING TO THE USLess than 48 hours: $ 200 US48 hours or more: $ 800 US duty-free personal exemption. next $ 1.000 US at 3% Including up to 100 cigars and 100 cigarettes.CANADIANS RETURNING TO CANADALess than 24 hours: $ 50 CAN48 hours or more: $ 400 CAN Including
15、 up to 100 cigars and 200 cigarettes.7 days or more: $ 750 CAN Including up to 100 cigars and 200 cigarettes.DOCUMENTATION NEEDED FORBORDER CROSSINGLAND OR SEA TO THE US(INCLUDING FERRIES)A valid passport or passport card, or a NEXUS card.(A NEXUS card is a Trusted Traveler Program that provides qui
16、ck travel for pre-approved,low risk travelers through special lanes.)A recent Washington State, New York or BC drivers license.Note: Children 15 years of age and younger require only a birth certificate or copy.(Certified copies are not required but are advised.)AIR TRAVEL TO THE USA valid passport,
17、 an Air NEXUS card, or a U.S. Coast Guard MerchantMarine Document.6. If a Canadian who is on a 7-day trip to New York buys $ 800 CAN worth of goods,how much should he pay tax on when returning home?A. $ 800 CAN B. $750 CAN C.$ 400 CAN D. $ 50 CAN7.For an American citizen on a 2-day tour of Canada, h
18、ow much tax does he have to pay on $ 1.600 US worth of purchases when returning to the US?A. $ 24 US B. $ 48 US C. $52 US D. $ 200 US8. What documentation should a couple with a 7-year-old child carry when they drive a car from Canada to America? A. A BC drivers license, an Air NEXUS card, and a bir
19、th certificate.B. An Air NEXUS card, a U.S. Coast Guard Merchant Marine Document, and a birth certificate.C.Two vaild passport crads and a certified copy of a birth certificate.D. A NEXUS card, a U.S. Coast Guard Merchant Marine Document.,and a certified copy of a birth certificate.II. PracticeAWant
20、ed, Someone for a KissWere looking for producers to join us on the sound of London Kiss 100 FM. Youll work on the stations music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.Fat
21、her ChristmasWere looking for a very special person, preferably over 40, to fill our Father Christmas suit.Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10301600.Excellent pay.Please contact (联系) the Enterprise Shopping Cen
22、tre, Station Parade, Eastbourne.Accountants AssistantWhen you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to yo
23、u. This position is equally suitable for a school leaver or for somebody who has office experience.Wealden District CouncilSoftware TrainerIf you are aged 24?45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some
24、experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of 15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.1Who should you get in touch with if you hope to work i
25、n a radio station?AProducer Vacancies, Kiss 100. BMrs Oglivie, Palmlace Limited.CThe Enterprise Shopping Centre. DWealden District Council.2We learn from the ads that the Enterprise Shopping Centre needs a person who_.Ais aged between 24 and 40 Bmay do some training workCshould deal with general dut
26、ies Dcan work for about a month3Which position is open to recent school graduates?AProducer, London Kiss. BFather Christmas. CAccountants Assistant. DSoftware Trainer.4What kind of person would probably apply to Palmlace Limited?AOne with GCSE grade C level. BOne with some office experience.COne hav
27、ing good computer knowledge. DOne trained in producing music programmes.BAttractionsDo you：Love the National Park, value it and hope to safeguard its future?Wish to see the beautiful landscape of the Park protected?Like to enjoy peaceful, informal recreation within the Park?AimsThe Friends organizat
28、ion aims are to help protect and improve the Pembrokeshire Coast National Park for all to enjoy. We are a voluntary organization and registered charity without financial links to the National Park Authority.ActivitiesWe encourage everyone to enjoy the National Park through regular talks and visits t
29、o interesting places in the Park with expert guides.We keep an eye on planning applications， Park Authority policies and threats to the National Park such as massive leisure complexes. We work with like-minded organizations such as the Campaign for National Parks to make our voice more effective. We
30、 help children to understand the National Park by sponsoring publications such as an adventure booklet and projects in local schools.,Benefits,Guided visits to places of interest which may not always be available to the general public.,All members receive our regular News and Views.,Talks by experts
31、 in their fields on current issues.,A discount is available on Friends items for sale.,Satisfaction of participation in work parties， for those willing and able to be involved., If interested， please complete the Application Form at www. fpnp.org. uk.5. Which of the following is discouraged by the F
32、riends organization?A. To build massive complexes for public amusement.B. To prevent possible damages to the National Park.C. To help protect and improve the Park for all to enjoy.D. To sponsor publications and projects in local schools.6. One of the benefits for members of Friends is to _.A. have F
33、riends goods free of charge B. visit any place not open to the publicC. take part in work parties if they want to D. give talks in their fields on current issues7The purpose of this poster is to invite more people to _.A. raise money for the Friends organizationB. join the Friends organization and b
34、e members of itC. work as managers for Pembrokeshire National ParkD. enjoy the landscape of Pembrokeshire National ParkCHomestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home.What to ExpectThe host wi
35、ll provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.Accommodation ZonesHomestays are located in London ma
36、inly in Zones 2, 3 and 4 of the transport system.Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的) .Zones 3 and 4 often offer larger accommodation in a less crowded area.It is very convenient to travel in London by Underground.Meal Plans Avail
37、ableContinental BreakfastBreakfast and DinnerBreakfast, Packed Lunch and DinnerIts important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists of fruit juice，cereal (谷物类食品), bread and tea or coffe
38、e. Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by dessert, fruit and coffee.FriendsIf you wish to invite a friend over to visit, you must first ask your hosts permission. You have no right t
39、o entertain friends in a family home as some families feel it is an invasion of their privacy.Self Catering Accommodation in Private HomesAccommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent
40、lifestyle and is more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much.8The passage is probably written for _.Ahosts willing to receive foreign students Bfo
41、reigners hoping to build British cultureCtravellers planning to visit families in London DEnglish learners applying to live in English homes9Which of the following will the host provide?ARoom cleaning. BMedical care. CFree transport. DPhysical training.10What can be inferred from Paragraph 3?AZone 4
42、 is more crowded than Zone 2. BThe business centre of London is in Zone 1.CHosts dislike travelling to the city centre. DAccommodation in the city centre is not provided.11According to the passage, what does Continental Breakfast include?ADessert and coffee. BFruit and vegetables. CBread and fruit j
43、uice. DCereal and cold meat.12Why do some people choose self-catering accommodation?ATo experience a warmer family atmosphere. BTo enrich their knowledge of English.CTo entertain friends as they like. DTo enjoy much more freedom.DColumbus College , 241 Queen Elizabeth Drive ,Kowloon CityMemoTo: All
44、Staff From: Jakie Mok , Secretary; Sports Development CommitteeDate: May 20, 2010 A week ago, “Sports for Life” programme was sent to the parents, requiring them to select a sport they wanted their child to play. Since then, our staff have received lots of calls from parents asking for more informat
45、ion about it . Here is a memo (备忘录) for your reference when you answer the phones.Sports 1:Basketball. We expect that this will be the most popular of the four sports. Therefore, students should be advised to sign up as soon as possible . Students will take a private bus to and from Kwun Tong Sports
46、 Park .To cover the cost of hiring a bus , each student will have to pay 10 each time. There will be four basketball courts available for our use with one teacher watching over each game.Sports 2:Gym We will be using St. Peters Memorial Park. There are two reasons for choosing this park. First, it i
47、s not very busy and crowded before 6:00 pm. Second, it has lot of trees with plenty of shade. Students must bring along two bottles of water to prevent thirst. Three activities, skipping , jogging , outdoor aerobics (有氧运动),all of which are free of charge, will be arranged. And there will be a teache
48、r on duty for each of the activities.Sports 3: Hiking Hiking will take place at Kowloon Peak. The activity will start at 2:30 pm and finish 90 minutes later. Three teachers will accompany the students, and a hiking instructor will accompany each group of 15 hikers . Each instructor will cost 75/hr.
49、Students are advised to bring plenty of water and sunscreen.Sports 4: Swimming The Kowloon City Aquatic Centre is a 10-minute walk from our school. Four teachers will go to the pool and conduct the goings-on from the poolside. We will only be able to reserve the pool for one hour (i.e. 2:45pm to 3:4
50、5pm).Only students skilful at swimming can take up this activity. The pool will have two lifeguards present. Girls must wear a swimming suit. The cost is 10 per visit.13.Which of the following is TRUE according to the passage? A. Students selecting basketball had better register early. B. Students p
51、articipating in gym should arrive at 6:00 pm. C. Hiking usually begins at 2:30 pm and lasts 2 hours. D. Students having swimming suits can take up swimming.14. It can be inferred from the passage that_ A. students taking part in basket ball will walk to the courts. B. every student can gain admissio
52、n to one of the four sports C. hiking students can have a regular rest in the shade of trees D. students taking up the four sports should bring bottles of water15. It can be concluded that _ A. each sport will take only on hour sports B. students will be charged for the four sports C. all the sports
53、 will take place at Kowloon Peak D. teachers will accompany students on each sport16.The purpose of the memo is to _ A. attract students interest in the programme B. require the parents to select a sport for their child C. help the staff explain the programme to the parents D. remind teachers and li
54、feguards to be present on timeEXAMPLE 11. C. 细节理解题。在Audio tours标题下直接找到the Admission Center。2. D. 细节理解题。在visitors with babies标题下有baby carriers are available to borrow.3.A. 细节理解题。在Refreshments标题下有Visitors wishing to leave the castle for refreshments in the town may obtain the re-entry permits from the
55、 castle shops.4 C. 细节理解题。在Photography and mobile phones标题下有Mobile phones must be switched off inconsideration of other visitors.5.B. 词义猜测题。根据第一部分中的句子Windsor is one of the official residences of the Queen, who sometimes stays there.可以猜测B项正确，C项是不正确的，因为该项只是Queen usually works。EXAMPLE 26选D。 根据文中Canadian
56、s Returning To Canada 的要求$750 CAN是免税的，所以只需交$50 CAN的关税 7选A. 根据文中Americans Returning To the US 的要求$800 US 免税，而next $1000US at3% 得知除800以外的800到1000以内需交3% 800乘以3%=24 8选C 根据题目中hey drive a car from Canada to America，用排除法可排除两项A,B,而D错在a certified copyA答案与解析a1.A细节理解题。第一则广告招聘的是电台音乐制作人，如果你希望在电台工作，当然应与Producer V
57、acancies，Kiss 100联系。2.D细节理解题。根据第二则广告可知，the Enterprise Shopping Centre招聘的是圣诞老人，工作的时间是从 11月24日开始，持续到12月24日，在这大约一个月的时间内，他都要在周六或者除了周日以外的其他时间工作。3.C细节理解题。根据第三则广告最后“This position is equally suitable for a school leaver”可知答案为C项。4.C细节理解题。根据最后一则广告第二句中的“You should be good at the computer”可知答案为C项。b答案与解析1A细节理解题。
58、根据Activities这部分内容的第二段第一句可知，为公众娱乐大兴土木是对国家公园的威胁，是该机构要阻止的行为。2.C细节理解题。根据Benefits这部分内容的第五条可知，该机构成员享有的权益之一就是参加工作组。3.B推理判断题。文章介绍了Friends这一机构的亮点、目标、活动以及该机构成员享有的权益等，显然，作者的目的是想邀请更多的有志之士加入进来，成为其中的一员。C答案与解析1.D主旨大意题。由第一段第一句可知，Homestay为学习英语的学生提供在课堂外说英语的机会和成为英国家庭成员的体验。再结合文章的内容可推知这篇文章不是为愿意接受英国学生的主人写的，也不是为那些希望建设英国文化
59、的外国人以及计划参观伦敦家庭的参观者写的。大概是为那些申请在英国人家中居住的英语学习者写的。2.A细节理解题。由第二段第二句可知A项的叙述符合题意。主人能够提供的东西主要在第二段进行论述，该段并没有告诉读者主人将为入住者提供医疗护理、免费交通和身体训练。3.B推理判断题。由第三段倒数第二句可知Zone 3和Zone 4不像Zone 2那么拥挤，由此排除A项；第二句只说明人们不喜欢居住在市中心，并没有说人们不去市中心，由此排除C项；本段只是提到市中心拥挤，并没有说到居住在市中心的家庭不为学生提供食宿，由此排除D项。4.C细节理解题。由第四段中的Continental Breakfast which normally consists of fruit juice，cereal，bread and tea or coffee可知，A项、B项和D项的叙述是错误，只有C项中的Bread and fruit juice是里面的内容。故选C项。5.D细节理解题。由最后一段第二句中的This kind of accommodation offers an independent lifestyle可知Self?Catering Accommodation 能够为住宿者提供更多的自由，这与D项的叙述一致。A项、B项和C项的D-答案：6871 ABDC
