1、Lead-in:Water protectionSales of Coco Colalearnmore about adsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe something
2、c meant or planned to dod killing oneselfe help a thing or an idea become popularf know or realizeg makes an ill person better or solves a problem h happening throughout a countrybecfghad Before readingFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are
3、PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which affects public welfare.Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Para.6Brief introduction of adsWhat is an ad?Untrue claims ab
4、out productsHow to identify(辨别)an ad?Public service adsThe advice on ads Detailed Reading1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valu
5、able information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Further Readingnot onlyNot allPSAsWhats the similarities and difference between commercial advertisements and public service advertisements?Post-reading(Consolidation)Commercial adsPSAsPlaces f
6、oundMeans usedbillboards,newspapers,billboards,newspapers,magazines,the Internet,radio,magazines,the Internet,radio,televisiontelevisionuse attractive and original use attractive and original images and creative languageimages and creative languageCommercial adsPSAspurposeexpensebelievable?examplest
7、o promote a to promote a product or serviceproduct or serviceto educate to educate peoplepeoplechargedchargedfree of free of chargechargenonoyesyescommercialsAdvertisementsPSAspromotepromotechargedchargedtrickstricksexamplesexampleseducateeducatefree of chargefree of chargebelievablebelievableradio,
8、TV,images,languageReadingstrategy:Readingstrategy:reading expository writingreading expository writing（说明文）（说明文）introduction introduction of subjectof subjectsupporting detailssupporting detailsconclusionconclusiona subjecta subjectHomework:1 Finish the article on Page 95.2 List the difficult language points on your notebook.3.Retell the article about advertisement.
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