1、-1-Section Warming Up,Pre-reading,Reading&ComprehendingY UXI DAOYIN预习导引 H EXIN GUINA核心归纳 一 二 三 四 一、英语说说看 看下面几幅图片,你知道它们来自何处吗?这些广告给你的感觉是什么?和你的同伴们一起用英语说说看吧。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 一 二 三 四 答案:Picture A comes from the buildings.Picture B comes from the transport.Picture C comes from clothes.Pic
2、ture D comes from the Internet.Picture E comes from TV.Picture F comes from the newspaper.I feel that advertisements are everywhere.Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 一 二 三 四 二、把A栏中的单词和B栏中的英文释义相互搭配起来 A B 1.billboard a.a distinctive characteristic 2.advertiserb.an advertisement 3.advertc.a large outdo
3、or board for advertisements 4.informd.to tell sb.;to give sb.knowledge(of sth.)5.featuree.a person who advertises 6.conscience f.deserving respect or recognition 7.worthyg.to count or depend on sb./sth.8.corporation h.spending of money,etc.;cost 9.expensei.a large business company 10.relyj.the inner
4、 sense that knows the difference between right and wrong 答案:1.c 2.e 3.b 4.d 5.a 6.j 7.f 8.i 9.h 10.g Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 一 二 三 四 三、短语互译 A.温故:从文中找出下列短语并写出它们的汉语意思 1.persuade sb.to do sth.2.keep.in mind 3.be exposed to 4.pass by e across 6.be attached to 7.in other words 8.be likely to do
5、 9.make sense 10.appeal to 说服某人做某事 记住 暴露于;接触 经过;路过 偶然遇到 附着于;系上 换句话说 可能做 有意义;讲得通 对有吸引力;呼吁 Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 一 二 三 四 B.知新:从文中找出与下列词组对应的英文 11.(使)变成 12.适合 13.有价值的公民 14.依赖;依靠 15.响应;对的反应 16.不需要;厌恶 turn.into.fit into worthy citizens rely on response to have no use for Y UXI DAOYIN预习导引 H EXI
6、N GUINA核心归纳 一 二 三 四 四、阅读HOW ADVERTISING WORKS,完成下表 What is an advertisement?An advertisement is a message or announcement that 1.people.How do advertisers make effective advertisements?2.your target.3.your target.Use 4.How effective are advertisements?Good advertisements should 5.people and make the
7、m interested.People will change their opinions over time by 6._ advertisements.informs or influences Identify Appeal to a suitable medium be suitable for being constantly exposed to Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 1.Even some of the casual garments we wear have brand namesattached to
8、 them which turn us into walking advertisements.甚至在我们穿的一些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。剖析 we wear是一个定语从句,修饰garments。attached to them是过去分词短语做后置定语,修饰brand names,相当于that/which are attached to the casual garments。考点一casual adj.偶然的;随意的;临时的 We had a casual meeting on a crowded train.我们在拥挤的火车上偶然相遇。The casual
9、 newspaper readers wouldnt like long articles on serious subjects every day.随便看看报纸的人不愿每天看那些有关严肃主题的长文章。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 考点二turn.into(使)变成 The snow melted,and winter turns into spring.雪化了,冬去春来。带有turn 的常用短语:turn against背叛;反对 turn back 往回走;回来 turn down关小;拒绝 turn in 上交;归还 t
10、urn up 开大;调高turn out证明(是);生产 Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 活学活用完成句子(1)He worked (作为一个临时工)and did not earn much.(2)My car had broken down and I sought help (向碰巧路过的人).(3)Shanghai will (变成)an international center of finance and trade.(4)Sometimes miracles can (变成)nightmares.(5)The job
11、 (证明是)to be harder than we thought.(6)She (拒绝)every offer of help.as a casual labourer from casual passers-by turn into turn into turned out turned down Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 2.An advertisement is a message or announcement that informsor influences people.广告是告知人们或对人们起影响作用的信
12、息或告示。考点 inform vt.通知;告诉 Please inform us of/about any changes of your address.你的地址若有变动请随时通知我们。“Hes already left,”she informed us.“他已经走了。”她告诉我们说。归纳 常用短语:inform sb.of/about.将通知某人 同根词:information 信息,消息(不可数名词)We learned a good piece of information through the Internet.我们通过网络得到一则好消息。Y UXI DAOYIN预习导引 H EX
13、IN GUINA核心归纳 1 2 3 4 5 6 7 活学活用语法填空(1)I have been (inform)that the couple will get married next year.(2)He sent me a letter to give me the (inform)that we would have a long holiday.informed information Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 3.Adverts are not only made and paid for by busine
14、ss,but also byindividuals,organizations and associations that wish to inform oreducate the public.广告不仅可由商家付费制作,也可以由想要告知公众或教育公众的个人、组织或协会来出资制作。考点一 not only.but also.不仅而且 Some areas suffered serious damage not only from the big earthquake but also from the powerful tsunami.一些地区不仅遭到大地震的严重破坏,而且还受到强烈海啸的重创
15、。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 考点二association n.协会;联系;关联 Have you joined the teachers association?你加入教师协会了吗?I benefited much from my association with him.我和他结交受益匪浅。The town has much association with the artist.小镇与那位艺术家有莫大的关联。词根:associate vi.交往;结交 associate with联合;和来往 Dont associate
16、 with dishonest ones.不要和不诚实的人来往。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 活学活用语法填空(1)My father is working in the Chinese Peoples (associate)for Friendship with Foreign Countries.(2)I benefited much from my (associate)with him.(3)She not only (play)well,but also writes well.(4)Not only Mary but
17、 also her parents (be)fond of watching football matches.Association association plays are Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 4.Having identified the target group,researchers find out as muchas possible about those in the target group,such as their likes anddislikes,and how the product w
18、ould fit into their lives.明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何让产品适合他们的生活。剖析 Having identified是分词的完成式,做时间状语,在句中相当于一个过去完成时的从句 After they had identified the target group。考点fit into适合 Its a very nice sofa but it doesnt fit into the rest of the room.沙发很好,可是和房间的其他东西不配。Y UXI DAOYIN预习导引 H EXIN GUINA
19、核心归纳 1 2 3 4 5 6 7 fit的常用短语:fit in with 符合;适应 fit on 安装;装上 fit out 装备;配备fit up 装备;安装 活学活用单句改错(1)I was identified the jacket at once and found it was my brothers.(2)He didnt fit with living abroad,so he came back to his country.(3)Do these plans be fit in with your arrangements?去掉第一个was withinto 去掉 b
20、e Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 语法填空(4)Dina,(struggle)for months to find a job as a waitress,finally took a position at a local advertising agency.(5)(eat)at the cafeteria before,Tina didnt want to eat there again.having struggled Having eaten Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2
21、3 4 5 6 7 5.Some adverts,like the environmental protection advertisementbelow,appeal to our conscience or our desire to be worthy citizens.还有一些广告就像下边那种有关环境保护的广告,就符合我们的良知,或者说迎合了我们想成为有价值的公民的愿望。剖析 like为介词,like.below为介词短语,在句中可看作some adverts的后置定语。考点一conscience n.良心;道德心 His conscience troubled him after h
22、e took the money.拿了钱以后,良心使他不安。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 考点二 worthy adj.有价值的;可敬的 Two points in this report are especially worthy of notice.这个报告中的两点尤其值得注意。Hes a very worthy man,I suppose.我认为他是个非常值得尊敬的人。归纳 worthy常与介词of连用,构成短语be worthy of sth.。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2
23、3 4 5 6 7 辨析worthy,worth和worthwhile:(1)worthy可做定语或表语。做定语时,意为“值得尊敬或赏识的”;做表语时,意为“值得的”,常用结构为be worthy of sth.,be worthy ofbeing done,be worthy to be done。(2)worth只能用做表语,不能用做前置定语,表示“有价值,值多少钱”;常用well修饰;常用be worth(doing)sth.结构。(3)worthwhile可做定语或表语,意为“值得的;值得花时间、钱或精力的”,可用在句型“It is worthwhile to do/doing sth
24、.”。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 活学活用翻译句子(1)我问心无愧。(2)他的行为表明他无是非观。一句多译 那个地方值得一去。(3)The place is a visit.(4)The place is a visit.I have a clear conscience.His behaviour showed that he had no conscience.worth worthy of Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7(5)The place is vis
25、iting.(6)The place is visited.(7)The place is visited.(8)It is the place.(9)It is the place.worth worthy of being worthy to be worth visiting worthwhile visiting/to visit Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 6.However,it would be no use advertising products on radio if thead relies on vis
26、ual effects.但是如果一则广告要依靠视觉效果,那么它在收音机里播出就毫无意义。考点一It would be no use doing.做会没有用。It would be no use talking to him;that is to say,youll only waste your breath.和他谈话没有用,也就是说,你只会白费口舌。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 考点二rely on 依靠;依赖 The success of this project relies on everyone making an e
27、ffort.这个计划的成功需要依靠大家的努力。You may rely on it that we will cooperate with you closely.请放心,我方会与你方密切合作。注意 rely on常用rely on it that.结构,其中it为虚指,意为“相信”。rely on的同义短语为depend on。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 活学活用同义句转换(1)It is useless not to tell me the truth because I know exactly whats going
28、on.(2)The government will depend on the whole society to show concern to laid-off workers.语法填空(3)It would be no use (get)down to (talk)about the problem at once.(4)You may rely on that he will come to meet you.Its no use telling lies to me because I know exactly whats going on.The government will re
29、ly on the whole society to show concern to laid-off workers.getting talking it Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 7.Would really good advertising persuade you to buy productsand services you are not interested in or have no use for?是不是有确实好的广告会说服你去买你并不感兴趣或对你没有用处的商品或服务呢?剖析 you are not int
30、erested in or have no use for是省略了that或which的定语从句。to buy products and services 做宾语补足语。考点一 persuade sb.to do.说服某人做 He persuaded her to go shopping with him,even though she did not want to.即使她不想去,他还是说服了她和他一起去购物。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 考点二 have no use for 不需要;厌恶;对不耐烦 Though you h
31、ave no use for the roast duck,its nice smell makes you enter the restaurant.即使你不需要烤鸭,它的美味也会使得你走进餐馆。She has no use for the people who are always complaining.她讨厌总是抱怨的人。Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 use的常用短语:When the new regulations come into use,the old ones go out of use.新制度开始使用之日便是
32、旧制度停止使用之时。We should make good use of time to learn English.我们应该好好利用时间学习英语。归纳 come into use 开始使用 go out of use 停止使用 make useof 利用 Y UXI DAOYIN预习导引 H EXIN GUINA核心归纳 1 2 3 4 5 6 7 活学活用完成句子(1)I (试图说服他戒烟)but my efforts were in vain.(2)The old man (说服男孩释放了)the bird.(3)When you (用不着)something that someone tries to make you buy,you should say no to him firmly.(4)New printing techniques have recently (开始投入使用).(5)Every minute should be made good use of (学习)when were young.tried to persuade him to stop smoking persuaded the boy to release have no use for come into use to learn