1、Module 4 Unit 1 ProjectDeveloping an ad campaign Learning aims:(1) To learn about some basic information about an ad campaign.(2) To apply what we have learnt to develop an ad campaign.(3) To know how to cooperate and do the project together. Highlights and difficult points:(1) Comprehend the two ar
2、ticles skillfully and critically.(2) Increase the awareness of cooperation in groups.(3) Use what we have learnt to develop an ad campaign. Teaching and learning procedures:Part 1 Lead-inReview some basic information about advertisements.Part 2 Comprehension and consolidationTask 1: Skimming and sca
3、nning: Read the first article(handout) quickly and silently and answer the following questions.(1) Which of the following shows the structure of the article? ( )A. B. C. D. (2) Which is the RIGHT order of the steps in developing an ad campaign? ( )a. Do research on your audience. b. Have a clear goa
4、l and target audience. c. Decide the message you want to send to your audience. d. Choose an approach to getting your message across.A. a b c d B. b a c d C. b c a d D. a c b dTask 2: Detailed reading: Read the article carefully and find some basic information about an ad campaign.How do you build a
5、n ad campaign?What an ad campaign isA planned programme of advertisements (1)_ various kinds of ads are used to reach a certain audienceHow to start a successful ad campaignDetermining the target audienceDoing a little research and analyzing (2)_ _ you want to reach ahead of (3) _Deciding (4)_ to sa
6、y in your ad campaignGathering the following information: the (5) _ that they have, their (6) _, their interest and how they are personally (7) _ by the problemDeciding what (8)_ _ you want to useEmploying the kinds of ads that reach your (9) _ audience best to get your message (10) _Task 3: Read th
7、e second article(sample) carefully and try to ask and answer questions which help you develop your own ad campaign.Q:_ _A:_ _Q:_A:_ ._ _ _Part 3 Developing an ad campaignTask 4: Choose one of the topics listed below as the subject of your ad campaign or come upwith one of your own to develop your own ad campaign and present it to the class. Animal protection Environment protection Anti-drugs Anti-littering (TIPS: follow the procedure: Planning - Preparing - Producing Presenting)Part 4 HomeworkWrite a composition about your ad campaign.