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本文(2019-2020学年人教版高中英语选修九同步作业:UNIT 5 INSIDE ADVERTISING课后限时作业9 WORD版含答案.doc)为本站会员(高****)主动上传,免费在线备课命题出卷组卷网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知免费在线备课命题出卷组卷网(发送邮件至service@ketangku.com或直接QQ联系客服),我们立即给予删除!

2019-2020学年人教版高中英语选修九同步作业:UNIT 5 INSIDE ADVERTISING课后限时作业9 WORD版含答案.doc

1、课后限时作业(九)限时/50分钟.单句语法填空1One hundred dollars a month is not a fortune _but_ would help cover my living expenses.解析 句意:一个月100美元不是一笔巨款,但是能够帮助我支付生活费用。2It is hoped that you can make some adjustments about the quality of your service _in_ response to the reactions of the customers.解析 in response to为固定搭配,意

2、为“作为(对的)响应”。句意:作为对顾客反映的响应,希望你们能对你们的服务做出一些调整。3Nobody can _casually_(casual) succeed. Success comes from the thorough selfmanagement and willpower. Behind others success, there must be much hard work which weve never experienced.解析 句意:谁也不能随随便便成功,成功来自于彻底的自我管理和毅力。别人成功的背后肯定付出了我们从没有经历过的艰辛努力。4The old coupl

3、e often take a walk after supper in the park with their pet dog _following_(follow) them.解析 with的宾语后面可加形容词、副词、分词、不定式、名词等作宾补,pet dog与follow构成主谓关系,所以用following。句意:晚饭后这对老夫妻经常在公园里散步,他们的宠物狗跟在他们后面。5His parents asked to be kept _informed_(inform) of all that happened to him at school.解析 keep sb informed of

4、使某人得到通知。句意:他的父母要求他把在学校发生的一切事情都告诉他们。6He has a strong selflearning ability and knows how to be positive to study and turn _a_ disadvantage into an advantage. 解析 根据空后的an advantage可知,此空填a。句意:他有很强的自学能力,懂得如何积极学习和变弊为利。7This company, the multinational company, has no use for people _who/that_ dont know Engl

5、ish, which, after all, is used as a tool, a way of thinking and communicating.解析 分析句子结构可知,空处引导定语从句,且在从句中作主语,先行词为people,故用关系代词who或that。句意:不懂英文的人在这个跨国公司是吃不开的。毕竟语言是一种工具,一种用来思考和交流的工具。8Advertisements have become part of everyday life, so it is important that we educate ourselves about them _to avoid_(avo

6、id) being fooled by them. 解析 不定式作目的状语。句意:广告已经成为日常生活的一部分,重要的是我们要加强自我教育,以免被愚弄。9Its stupid to go _to_ the expense of taking music lessons if you never practise.解析 it是形式主语,不定式短语是真正的主语。go to the expense花钱做某事。句意:花钱上音乐课却从不练习是很愚蠢的。10Even the best writers sometimes find themselves _lost_(lose) for words.解析 此

7、处为“find宾语宾语补足语”结构,lost在此为形容词,表示“迷惘的,不知所措的”。句意:即使最优秀的作家有时也会发现他们难以用文字表达自己。.阅读理解AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Todays advertisements, or ads, try to get consumers to buy certain brands. Wri

8、ters of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probably do not need the newe

9、st cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extratasty and has a free prize in the box, you may want it.Advertising must get attention. To be effectiv

10、e, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cerea

11、l brand may sell better if consumers think it offers strength and energy.语篇导读本文为议论文,主要讲述了现代广告对消费者所产生的影响,并以麦片粥为例说明了什么样的广告是好广告。1What is discussed in this passage?AThe content of modern advertising.BThe skills of modern advertising.CThe results of modern advertising.DThe writing of modern advertising.解

12、析 B主旨大意题。根据全文内容可知,本文主要讲为了起到应有的作用,广告必须有一定的技巧,故选B项。2According to the passage, a good advertisement should _.Abe both persuasive and effectiveBgive people useful informationCshow people a productDshow people a new idea of a product解析 A细节理解题。根据第一段第四句和第三段可知,好的广告要有说服力、有效,故选A项。3What can we infer from the p

13、assage?ACustomers can easily be persuaded by advertisements.BCustomers should be persuaded by advertisements.CIts impossible for customers to buy a product without advertisements.DCustomers buy products according to their demands rather than the advertisements.解析 A推理判断题。本文主要讲述了广告的介绍作用和劝诱作用,第二段麦片的例子就

14、是提示,故选A项。BSports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.An attraction of sport

15、s programs for the major US. media companies is that events are often held on Saturday and Sunday afternoonsthe slowest time periods of the week for general television viewing. Sports events are the most popular weekend programs, especially among male viewers who may not watch much television at oth

16、er times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if te

17、levision stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men that many men make family decisions on the purchases of computers, cars and life insurance

18、.Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest incomes groups in the United States, includin

19、g many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling highpriced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are w

20、illing to pay high fees to reach highincome consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs dont need high ratings to stay on the air.语篇导读本文为说明文,介绍了体育赛事与电视广告之间的关系。4What can we know about television sport programs on

21、weekend afternoons?AThey result in more sport events.BThey get more viewers to play sports.CThey make more people interested in television.DThey bring more money to the television networks.解析 D细节理解题。根据第二段最后一句可知,周末的体育节目能给电视台带来很多利益,故选D项。5Why would weekend afternoons become dead time without sport prog

22、rams?ABecause there would be few viewers.BBecause the advertises would be off work.CBecause television programs would go slowly.DBecause viewers would pay less for watching television.解析 A推理判断题。根据第二段可知,周末赛事吸引了大批男性观众,他们在工作时间不看太多的电视,而大部分都在周末看,因此没有体育赛事就会少很多观众,故选A项。6What do men decide in many families?A

23、Holiday trips.BSports viewing.CTelevisions shopping.DExpensive purchases.解析 D细节理解题。根据第三段最后一句可知,在许多家庭里,男性决定一些贵重物品的采购,故选D项。7What is the passage mainly about?ATelevision ratings are determined by male viewers.BRich viewers contribute most to television companies.CSports are gaining importance in advert

24、ising on television.DCommercial advertisers are the major sponsors of sport events.解析 C主旨大意题。本文主要在讲电视台通过播放体育节目而让广告商注入资金,故选C项。.七选五The cultures of the East and the West really distinguish each other a lot. _1_The origin of the eastern cultures is mainly from two countries: China and India. Both of the

25、 two cultures are developed by riversthe Yellow River in China and the Hindu River in India. _2_When the two mother rivers gave birth to the Eastern culture, another famous culture was brought up on the Mesopotamian Plainthe Mesopotamian Civilization. This civilization later on developed into the cu

26、ltures of Ancient Greece and Ancient Rome. _3_ Like the Chinese culture, the European culture also crossed waters. When the British settled down in America, their culture went with them over, the Atlantic Ocean. So the American culture doesnt distinguish from the European culture a lot._4_ Take the

27、language system for example. In the East, most languages belong to the pictographic language while the Western languages are mostly based on the Latin system. Other causes like human race difference counts as well. But whats more, due to the far distance and the steep areas between the East and West

28、, the two cultures seldom communicate until recent centuries. So they grew up totally in their own ways with almost nointerference(干扰) from the other.The differences are everywhere. _5_ But different cultures make the world of 21st century more colorful. The cultural gap should not be the obstacle(障

29、碍) to the civilization of human being. It ought to be the motivation of our going farther.ALet us work together to keep a variety of culture.BOne important thing is to learn about other cultures.CAnd these two are wellknown as the base of the European culture.DAt the same time, some other difference

30、s add to the cultural differences.EThis is because the culture systems are two separate systems on the whole.FThey helped the two cultures develop for centuries and form their own styles.GThey are obvious and affect peoples ways of thinking and their views of the world.语篇导读本文为说明文,主要介绍了东西方文化的起源、发展和它们之间的差异性。1解析 E诠释关系。第一句说东西方的文化是不同的,E项说明了文化不同的原因,故选E项。2解析 F顺承关系。上一句讲两种文化是被中国的黄河和印度的印度河所孕育的,F项是说两条河流对于文化的作用,故选F项。3解析 C顺承关系。上一句讲这种文明之后发展成古希腊文明和古罗马文明。C项接着说这两种文明对欧洲文化的形成的作用,故选C项。4解析 D总分关系。本段主要是列举其他方面的不同来说明文化的不同,故选D项。5解析 G顺承关系。上一句讲区别到处都是,后面讲述的是文化不同对于社会的影响,故选G项。

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