1、2012届高三英语二轮复习精品课件：第3模块-阅读理解-专题四 广告型阅读理解-大纲版专题四 广告型阅读理解 专题四 广告型阅读理解 专题四 专题导读 广告作为信息的载体，与人们的生活密切相关。广告具有浓郁的生活气息和强大的感染力和表现力，使其成为日常生活中一道亮丽的风景。广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、专题导读 专题四 专题导读 使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；
2、词汇较生僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置较容易。答题时要耐心细致，当问题与材料相同时，要学会“对号入座”；当问题与原文不同时，要学会同义变换、解析概念、归纳事实。专题四 真题典例 2011全国卷Wanted，Someone for a KissWere looking for producers to join us on the sound ofLondon Kiss 100 FM.Youll work on the stations musicprogrammes.Musicprod
3、uctionexperienceinradioisnecessary，along with rich knowledge of modern dancemusic.Please apply(申请)in writing to Producer Vacancies，Kiss 100.Father Christmas 真题典例 专题四 真题典例 Were looking for a very special person，preferablyover 40，to fill our Father Christmas suit.Working days：Every Saturday from Novem
4、ber 24 toDecember 15 and every day from December 17 to December24 except Sundays,10：3016：00.Excellent pay.Please contact(联系)the Enterprise Shopping Centre，Station Parade，Eastbourne.Accountants Assistant专题四 真题典例 When you join the team in our Revenue AdministrationUnit，you will be providing assistance
5、 within all parts of theRevenue Division，dealing with postand other generalduties.If you are educated to GCSE grade C level we wouldlike to talk to you.This position is equally suitable for aschool leaver or for somebody who has office experience.Wealden District CouncilSoftware Trainer专题四 真题典例 If y
6、ou are aged 24 45 and have experience inteaching and training，you could be the person we arelooking for.You should be good at the computer and havesome experience in programme writing.You will be allowedto make your own decisions，and to design courses as wellas present them.Pay upwards of 15,000 for
7、 the rightperson.Please apply by sending your CV(简历)to MrsROglivie，Palmlace Limited.专题四 真题典例【要点综述】全文向我们介绍了四则广告，分别是：电台招聘、圣诞老人招聘、会计助理招聘和软件培训师招聘。这四则招聘广告告诉了我们各个职位招聘的条件以及待遇等。专题四 真题典例()1.Who should you get in touch with if you hopeto work in a radio station?AProducer Vacancies，Kiss 100.BMrs Oglivie，Palmla
8、ce Limited.CThe Enterprise Shopping Centre.DWealden District Council.【解析】A 细节理解题。由第一则广告中最后一句话可知，A最合适。专题四 真题典例()2.We learn from the ads that the EnterpriseShopping Centre needs a person who_.Ais aged between 24 and 40Bmay do some training workCshould deal with general dutiesDcan work for about a mont
9、h【解析】D 从第二则广告我们知道，在这个购物中心从11月24日工作到12月24日，因此大约是一个月的时间。专题四 真题典例()3.Which position is open to recent schoolgraduates?AProducer，London Kiss.BFather Christmas.CAccountants Assistant.DSoftware Trainer.【解析】3C 细节理解题。从第三则广告中的“This position is equally suitable for a school leaver or forsomebody who has offic
10、e experience.”我们知道，刚出校门的毕业生可以做这项工作。专题四 真题典例()4.What kind of person would probably apply toPalmlace Limited?AOne with GCSE grade C level.BOne with some office experience.COne having good computer knowledge.DOne trained in producing music programmes.【解析】4C 细节理解题。从最后一则广告中的“You should be good at the com
11、puter and have someexperience in programme writing.”我 们 知 道，要 申 请Palmlace Limited的工作，你必须有很好的计算机知识。专题四 新题预测 Everyones at it,even my neighbors.I thought I mightbe the only person left in the world who hadnt done an eBaydeal.So I decided to try my hand at online auction.Buying for beginners:Sign up on
12、www.eBay.co.uk.Most items(e.g.tables,computers,and books)ready forauction will come with a picture and a short description;others may be marked with“Buy It Now”and have a fixedprice.You can buy these right away.新题预测 专题四 新题预测 If the item is being auctioned,you offer the highest priceyou are prepared
13、to pay and eBay bids for you.The bid willbe increased little by little until it goes beyond your highestbid,then you are emailed and asked if you would like to bidagain.Auctions last up to 10 days,and when they finish youget an email telling you whether you have won the item.专题四 新题预测 How to pay:Sell
14、ers decide how they would like to bepaid and you need to check this before placing a bid as youmight not want to post a cheque or postal orders.The easiestway is through PayPal,an online payment system that takesthe money away from your credit card.专题四 新题预测 Selling made simple:If you planto sell on
15、eBay,ithelps to include a picture of the item.I followed my friendsadvice and put up the items I wanted to sell for a 10dayauction,starting on a Thursday.This way buyers had twoweekends to bid.The big things in life:Its easy to post a small item,butfurniture is a big part of eBay and this has to be
16、collected orsent by delivery men.Check the ways of delivery before youbid.专题四 新题预测()1.What is the passage mainly about?A.How to make payment online.BWays of making delivery online.CAdvantages of an online auction system.DHow to use an online auction system.【解析】1D 主旨大意题。根据第一段和黑体各个部分内容可以得出本题答案为D。专题四 新
17、题预测()2.After bidding for an item,a buyer _.A.cant buy other items any moreBshould make payment immediatelyChas chances to make higher bidsDmust give your credit card to the seller【解 析】2 C 细 节 理 解 题。根 据 Buying forbeginners的第二段内容可以得出本题答案为C。专题四 新题预测()3.You should_if the item is beingauctioned.A.make lo
18、ud noisesBget the others not to bidCask the other peoples priceDoffer the highest price you are ready to pay【解析】D 细节理解题。根据Buying for beginners中第二段内容可以得出答案。专题四 新题预测()4.The easiest way of making payment mentionedin the passage is _.A.through an online payment systemBthrough a local bank systemCby sending the money to the sellerDby paying the delivery man directly【解析】4A 细节推断题。根据How to pay中的第一段最后一句内容可以判断出答案。