1、专题四 广告应用型阅读理解 专题四 广告应用型阅读理解 专题导读专题四 专题导读 广告英语与普通英语存在许多差异。广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。专题四 专题导读 此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目
2、有关的信息就可以了。做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余、无效信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。专题四 真题典例 真题典例2011安徽卷Passage 1The Information Highway is the road that links computerusers to a large number of online services:the Web,email,andsoftware,to
3、mention just a few.Not long ago,the InformationHighway was a new road with not many users.Now,everyoneseems to want to take a drive,with over 30 million familiesconnected worldwide.Not surprisingly,this well traveledhighway is starting to look like a well traveled 专题四 真题典例 forcing the system to clos
4、e down for repair.Naturally,accidentswill happen on such a crowded road,and usually victims aresome files,gone forever.Then,of course,theres Mr.Cool,withhis new broadband connection,who speeds down the highwayfaster than most of us can go.But dont trickyourself：he pays for that speeding.专题四 真题典例 Pas
5、sage 2Want to know more about global warming and how you canhelp prevent it?Doctor Herman Friedman,who is considered aleading expert on the subject,will speak at Grayson Hall nextFriday.Friedman studied environmental science at three wellknownuniversitiesaroundtheworldbeforebecoming aprofessor in th
6、e subject.He has also traveled around the worldobserving environmental concerns.The highway.Traffic jamscan cause many serious problems,gradual专题四 真题典例 bleaching(变白)of the Great Barrier Reef,which came into thepublic eye in 2002,is his latest interest.Signed copies of hiscolorful book,which was publ
7、ished just last month,will be onsale after his talk.【解析】本篇是两段独立的短文，第一段介绍了信息高速公路给我们带来的方便；第二段是一则海报，引起人们对一个有关全球气候变暖的演讲的关注。专题四 真题典例()1.The Information Highway _.Ais free from traffic accidentsBis crowded with car driversCoffers just a few online servicesDappeals to a large number of users【解 析】D 细 节 理 解
8、题。从 第 一 段 首 句 TheInformation Highway is the road that links computer users toa large number of online services可知信息高速公路吸引了很多用户。专题四 真题典例()2.How does Mr.Cool manage to travel theInformation Highway so fast?ABy storing fewer files.BBy repairing the system.CBy buying a better computer.DBy using a broadba
9、nd connection.【解析】D 细节理解题。从第一段末的theres Mr.Cool,with his new broadband connection,who speeds downthe highway faster than most of us can go.可知Mr.Cool使用宽带连接在信息高速公路上行驶得很快。专题四 真题典例()3.What can be learned from Passage 2?AThere will be a book show at Grayson Hall.BFriedman is now studying the Great Barrier
10、 Reef.CThere will be a talk on global warming this week.DFriedman is a leading expert on computer science.【解 析】B 推 理 判 断 题。从 该 段 的 The gradualbleaching(变白)of the Great Barrier Reef，which came intothe public eye in 2002，is his latest interest.可知Friedman现在正在研究the Great Barrier Reef。专题四 真题典例()4.Passage
11、 2 is most probably_.Aa poster about a lectureBan ad for a new bookCa note to a doctor in a universityDan introduction to a professor【解析】A 主旨大意题。从该段句首那句话Want toknow more about global warming and how you can helpprevent it？，will speak at Grayson Hall next Friday.可知这是一则有关一个演讲的海报。专题四 新题预测 HolidaysHolid
12、ay News Vacancies(空位)now and in the schoolholidays at a country hotel in Devon.This comfortable,friendlyhome from home lies near the beautiful quiet countryside,butjust a drive away from the sea.The food is simple but good.Children and pets are welcome.Reduced prices for low season.新题预测专题四 新题预测 The
13、Snowdonia CentreThe Snowdonia Center for young mountain climbers has amountain climbing lesson.The beginners costs are 57 for aweek,including food and rooms.Equipment is included exceptwalking shoes,which can be hired at a low cost.You must be ingood health and prepared to go through a period of bod
14、yexercises.This could be the beginning of a lifetime of mountainclimbing adventure.专题四 新题预测 The World Sea Trip of a LifetimeOur World Sea Trip of 2008 will be unlike any holiday youhave ever been on before.Instead of one hotel after another,with all its packing and unpacking，waiting and traveling,yo
15、ujust go to bed in one country and wake up in another.On boardthe ship,you will be well taken care of.Every meal will be firstclass and every cabin like your home.During the trip,专题四 新题预测 you can rest on deck(甲板),enjoy yourself in the games roomsand in the evening dance to our musical team and watch
16、 ourwonderful play.You will visit all the places most people onlydream aboutfrom Acapulco and Hawaii to Tokyo and HongKong.For a few thousand pounds,all youve ever hoped forcan be yours.【解析】本文是为旅游爱好者介绍几个度假的好去处。专题四 新题预测()1.What can you do if you like to go on holidays withpets?AChoose the holiday in
17、Devon.BGo to the Snowdonia Centre.CJoin the World Sea Trip of 2008.DVisit Acapulco and Hawaii.【解析】A 细节理解题。从文章第一节的语句Childrenand pets are welcome.可知在Devon，人们可带自己的宠物去度假。其余的均未提及pet一词。专题四 新题预测()2.In what way is the Snowdonia Centre differentfrom the other two holidays?AIt provides chances of family gathe
18、rings.BIt provides customers with good food.CIt offers a sport lesson.DIt offers comfortable room.【解析】C 细节理解题。通过三个地方所能提供的活动内容对比，就可知Snowdonia Centre 可以提供a mountainclimbing lesson。专题四 新题预测()3.What is special about the World Sea Trip of 2008?AYou can have free meals on deck every day.BYou can sleep on
19、a ship and tour many places.CYou will have chances to watch and act in a play.DYou have to do your own packing and unpacking.【解析】B 细节理解题。从第三节中的语句Instead ofone hotel after another,with all its packing and unpacking，waiting and traveling,you just go to bed in one country andwake up in another.可知可以睡在船上
20、游览很多地方。专题四 新题预测()4.At the Snowdonia Centre,the beginners costs of57 do not cover _.Afood BroomsCbody exercises Dwalking shoes【解 析】D 细 节 理 解 题。在 第 二 节 中 的 语 句 Thebeginners costs are 57 for a week,including food and rooms.Equipment is included except walking shoes,which can behired at a low cost.可知57英镑中不包含鞋的价格，游客可以自己很便宜地租借到。