1、返回目录 Inside advertising Unit 5 返回目录 单元话题链接Graduates Sell Advertising Space on Their FacesTwo enterprising graduates are selling advertising space on their faces to pay off a combined student debt of almost 50,000.Faced with a challenging job market,former Cambridge students Ed Moyse and Ross Harper
2、are painting different company logos on to their faces.返回目录 Anyone can buy the advertising space,from businesses to individuals or groups,on a day-to-day basis.The logoswhich can be viewed at www.buymyface.co.ukare then seen by everyone they pass as they go about their daily business.The graduates,w
3、ho met on their first day at Selwyn College,Cambridge,started the business on October 1 and said they made 3,500 in the first 10 days.The boys said they are“armed only with massive student debt and a firm grasp of the principles of viral advertising”as they attempt to survive for a year solely on in
4、come generated by transforming themselves into walking advertisements.返回目录 Mr Harper,21,from Greenwich,south London,who studied neuroscience,said:“Its our unconventional way of paying off our student debt.The graduate job market is incredibly hostile,and so we thought wed try and bypass it altogethe
5、r.”“Weve seen so many students unsuccessfully applying for jobs,only to eventually settle in a career that they never really wanted.Its just something a bit different and has taken off quite nicely.”返回目录 Mr Moyse,22,from Poole,Dorset,said:“It has exceeded expectations,but we always knew it had value
6、 and is novel and crazy.”So far,one of the main contributors has been online betting agency,Paddy Power,Mr Harper said.Mr Moyse,who studied economics,and Mr Harper came up with the idea after graduating in the summer as a scheme which would not require much investment.返回目录 Period Warming Up and Read
7、ing返回目录 课前教材预案目录Contents 返回目录 课前教材预案基础自测.重点单词1 _ adj.偶 然 的；随 意 的；临 时 的_adv.偶然地；临时地2_ n登广告者_v做广告_n广告3_ n协会；联系_v联系casual casually advertiser advertise advert/advertisement association associate 返回目录 4_ n技术；技巧_adj技术的_n技师5_ vt.产生；发生_n一代；一辈6 _ n 打 字 员 _v 打 字_n打字机7_ adj.流利的；流畅的_adv.流利地techniquetechnicalte
8、chniciangenerategenerationtypisttypetypewriterfluentfluently返回目录 8 _vt.约 定；指 定；任 命_n约定9_ n操作员；接线员_v操作；做手术_n手术10_ adj.成熟的；到期的_n成熟11 _ adj.易 误 解 的；令 人 误 解 的_v误导；将引入歧途appointappointmentoperatoroperateoperationmaturematuritymisleadingmislead返回目录 12_ adj.不诚实的_adj.诚实的_n诚实13 _ vt.促 进；提 升 _n提升14_ adj.不道德的_a
9、dj.道德的_n不道德15_ n消费者；顾客_v消费；消耗dishonesthonesthonestypromotepromotionimmoralmoralimmoralityconsumerconsume返回目录.重点短语1keep_ mind 记住2fit _适合；适应3rely _依靠，依赖4be concerned _与有关5be flooded _被淹没in into on with with 返回目录.重点句型1_(随着如此多的广告信息充斥着我 们 的 生 活),it is important to understand how advertisements work.2_(无论
10、广告有多好),people are unlikely to be persuaded if the product is unsuitable for them.With so many messages from advertisers filling ourdaily livesHowever good an advertisement is返回目录 3_(当提到广告的时候),consumers need to be educated about techniques used by advertisers so they can judge the claims for themselv
11、es and not blindly accept everything that is said in advertisements.When it comes to advertising返回目录 课文理解.课文大意理解1What is the purpose of the advertisements“Speeding”and“How fast am I going？”in the text?ATo advertise a new type of car.BTo show drivers the way.CTo remind drivers not to speed.DTo inform
12、 people of the price and quality of the car.答案 C 返回目录 2How many ways does the second text offer to protect the consumers from false or unsuitable advertising?A2.B3.C4.D5.答案 C 返回目录 3Why should we keep advertisers honest?ABecause we can clearly know the products if they are honest.BBecause the adverti
13、sers are always dishonest and do bad to our society.CBecause everyone of us should be honest.DBecause we can get money from the advertisers if they are honest.答案 A返回目录.课文语法填空We can meet many advertisements in our daily life.An advertisement is a message or an 1._(announce)that informs or influences
14、people.Advertisers must pay for their ads,2._ the message must reach the target audience,or their money would be wasted.So they must do some research to make the product fit 3._ the audiences lives.Identifying their target 4._(be)not enough,and they should try their best to appeal to their target.Fo
15、r example,the environmental announcementsointois返回目录 protection advertisement appeals to the audiences conscience or their desire 5._(be)worthy citizens.At the same time,advertisers must also place 6._(they)ads in the right medium,such as TV,newspapers,magazines.To do this,they also need to spend mo
16、ney.They have to be a big corporation with a big budget 7._(afford)the ads.In addition to worrying about the expense,advertisers must consider 8._ media are most appreciate.For example,if the ad 9._(rely)on visual effects,it is no use advertising products on radio.However,people dont buy the products they are not interested in or have no use 10._.to betheirto affordwhichreliesfor