1、高考资源网() 您身边的高考专家Period 4Writing1.了解英文广告的文体特征、语篇模式及制作过程。2.学会使用英语推介某一产品、项目,学以致用。3.掌握benefit,combine,glare,cut down等词汇的用法,并能够灵活应用。1.加深对广告写作的了解,抓住主要信息来有效写作。2.搜集广告写作的相关表达,能够连词成句,连句成文,理清写作思路。重点单词1. vi. 怒目而视;闪耀2. n. 债;债务3. vi.& vt.& n. 窥探;秘密监视;间谍;侦探4. vt.& n. 限制;限定;界限;限度5. adj. 有限的6. n. 利益;好处vt.& vi. 有益于;有
2、助于;受益7. vt.& vi. (使)联合;(使)结合8. vi. 叹息;叹气 n.叹息;叹息声重点短语1. 欠债2. 削减;删节3. 增加体重4. 谋生5. 暗中监视;侦查6. 瞪着7. 不久8. 结婚重点句式I thought you were a new customer and now I know that you only came to spy on me and my menu,.写作讲座英语广告写作自我核对重点单词:1.glare2.debt3.spy4.limit5.limited6.benefitbine8.sigh重点短语:1.
3、in debt2.cut down3.put on weight4.earn ones living5.spy on6.glare at7.before long10.get married选词填空glare at; in debt; earn ones living; limit; benefit; sigh; before long; cut down; combine; put on weight1.You know eating too much will make one .2.The two men quarreled and then ea
4、ch other.3.Time is , so we must do it as quickly as possible.4.I think you two will see your respectful teachers .5.Those who are now can get paid in time.6.We can from the great invention from the great scientist.7.Dont any longer. Keep on trying and you will win.8.Work hard and you can t
5、hrough your both hands.9.I have no enough money on me. Therefore, I have to the cost on this project. 10.High tides with strong winds caused severe flooding.【答案】 1.put on weight2.glared at3.limited4.before long5.in debt6.benefit7.sigh8.earn your living9.cut downbined1.benefit阅读下列句子,注意画线单词的意思及用法。It i
6、s said yoga is of great benefit to human health. 据说瑜伽对人体健康有很大好处。I have benefited a lot from extensive reading. 广泛的阅读使我受益匪浅。As we all know, the dictionary is beneficial to us students.众所周知,这本词典对我们学生很有益。通过观察以上句子,我们发现benefit可作(1)词,意思是“(2)”;还可作(3)词,意思是“(4)”;另外,其形容词为(5)。【答案】(1)名(2)好处;利益;优势(3)动(4)有利于;有益于(
7、5)beneficialbenefit from / by. 从受益;得益于benefit sb 对某人有益be of (much, great) benefit to sb = be beneficial to sb 对某人有益处be of no benefit to sb 对某人没有益处for the benefit of .为了的利益benefit, interest, profit和advantage的用法区别:benefit为普通用词,指通过正当手段从物质或精神方面得到的任何好处或利益。interest作“利益”讲时,多用复数形式,既可指集团、群体的利益,又可指个人的利益。inter
8、est作不可数名词时,意为“利息”。profit着重指收益,尤指从物质、钱财等方面获得的利润。advantage指因某方面占优势或利用某机会以及对方弱点而获得的利益与好处。单项填空One of being able to speak English is that you will have more job opportunities. A.benefitB.interest C.aspect D.degree【答案与解析】Abenefit“好处;益处”;interest“兴趣;利息;利益”;aspect“面貌;方面”,;degree“程度”。句意:会说英语的好处之一是你将有更多的就业机会。
9、只有benefit符合语境。bine 阅读下列句子,注意combine的意思及用法。We consider it is necessary to combine theory with practice. 我们认为理论联系实际是必要的。Hydrogen combines with oxygen to form water. 氢与氧结合生成水。The pursuit of knowledge should be combined with wisdom. 知识的追求应与智慧相结合。通过观察以上句子,我们发现combine是(1)词,意思是“(2)”。【答案】(1)动(2)(使)联合;(使)结合c
10、ombine into . 联合成combine .with / and. 把与结合起来combination n. 结合;联合;化合(物)in combination with 与联合起来join, combine, unite和connect的用法区别:join侧重把原来不相连接的事物紧密地连接在一起,但仍可再分开。也指把分散的人或几个部分的人联合起来,或加入到某团体中去。常见结构: join up“联合起来”; join .to / and .“连接”。combine指两个或两个以上的人或物结合在一起。unite指联合、结合在一起,构成一个整体。connect 指两事物在某一点相连接,但
11、彼此又保持独立。常见结构:connect .to / with“与相连”;be connected with“与有关系”。单项填空The two parties have to form a new government.A.mixedB.combinedC.joinedD.formed【答案与解析】B句意:那两个党派合并组成了一个新政府。combine 指原来性质或成分不同的东西合并成一体。3.limit阅读下列句子,注意limit的意思及用法。The speed limit on this road is 70 mph. 这条道路的车速限制是每小时70英里。We must try and
12、limit our expenditure. 我们必须设法限制我们的开支。To limit ones freedom and control ones action is foolish. 限制某人的自由和控制某人的行动是愚蠢的。通过观察以上句子,我们发现limit可作(1)词,意思是“(2) ”;还可作(3)词,意思是“(4)”。【答案】(1)名(2)界线;限度(3)动(4)限制;限定There is a limit to .对是有限的without limit 无限地;无限制地limited adj. 有限的limitless adj. 无限制的 单
13、项填空There is a 20-minute parking here, so we must get back to the car very quickly.A.freedomB.limitC.weaknessD.mistake【答案与解析】Bparking limit 意为“在停车场停车的时间限制”。a 20-minute parking limit “20分钟的停车时间限制”。1.glare at阅读下列句子,注意glare at的意思及用法。She didnt look happy and glared at him as she moved round the
14、 customers.她绕过顾客走进来,双眼直瞪着他,看上去很不高兴。The mother was trembling with anger. She glared at her son and said nothing.妈妈气得发抖,她怒视着儿子没有说一句话。通过观察以上句子,我们发现glare at的意思是“”。【答案】怒目而视stare at 盯着看;注视glance at粗略地看一下;瞥见;一瞥catch / get a glimpse of 瞥见单项填空I caught a of the car before it disappeared around the bend.A.glan
15、ceB.glimpseC.glareD.gleam【答案与解析】Bcatch / get a glimpse of“瞥见(强调行为的结果)”。take a glance / look at“看一眼(强调行为过程本身)”。2.cut down阅读下列句子,注意cut down的意思及用法。We might cut the book down to a little more than a hundred pages.我们可以把这本书缩到一百页多一点。The doctor told him to cut down on his drinking.医生劝他少喝酒。通过观察以上句子,我们发现cut d
16、own的意思是“”。【答案】削减;删节cut off 剪下来;切断;使突然中断cut out 切去;省略;停止(做某事)cut up 切碎;剪碎cut in 插入;插嘴;超车抢道单项填空His wife persuaded him to on smoking.A.cut inB.cut offC.cut outD.cut across【答案与解析】Bcut off “切断;中断”。3.before long阅读下列句子,注意before long的意思及用法。The dictionary will be published before long. 不久以后这本词典将被出版。She joine
17、d the company in 1995, and before long she was promoted to sales manager. 1995 年她加入公司,很快就被提升为销售经理。通过观察以上句子,我们发现before long的意思是“”。【答案】不久以后long before 很久以前 (常与现在完成时连用)long ago 很久以前 (常与过去时连用)完成句子(1)That happened (很久以前).(2)I have seen that film (很久以前).(3)His plan seemed to be too difficult, but (不久以后) i
18、t proved to be practicable.【答案】(1)long ago(2)long before(3)before longI thought you were a new customer and now I know that you only came to spy on me and my menu,. 我本来以为你是一位新顾客,现在我才发现你只是过来打探我和我的菜谱的,I thought / I didnt know / I didnt think表明说话人以前的想法,宾语从句随之用过去时或过去将来时。用于否定句时,常为否定的转
19、移。我根本没想到你会来看我并给我带来如此好的礼物。【答案】I never thought you would come to see me and bring me such a wonderful gift. 单项填空Oh, its you. I you in this city. How long have you been here?A.dont know; wereB.hadnt known; are C.havent known; areD.didnt know; were【答案与解析
20、】D句意:我不知道你在这座城市,你在这座城市待了多久?I thought / I didnt know / I didnt think表明说话人以前的想法,宾语从句随之用过去时。英语广告写作假如你的一位朋友在某地开了一家名为“桃园”的饭店,请你为他写一则英语广告以吸引国外的游客。广告应包括以下内容:饭店提供丰富多样的中国食物;食物美味可口,营养均衡;用餐环境好;服务质量高。本篇写作是一篇广告写作。广告是企业用来宣传其产品,服务行业用来宣传其服务的手段之一,是一种使用广泛的实用性文体。广告英语在句法上的特点表现为:多用简单句、肯定句;慎用复合句、否定句;巧
21、用疑问句、分离句;频用祈使句、省略句等。这使广告英语形成了一种鲜明、独特的语言形式和文体风格。写作时要注意:1.明确写作目的。要充分展示产品或服务的亮点,以吸引顾客。2.写作步骤。先介绍产品,再写服务质量,最后发出热情的邀请。3.注意事项。为了有效地宣传,文字须生动有趣,但又要实事求是,不能浮夸;语气要真诚。Once tasted, always loved. Taoyuan Restaurant is the home of good food. We provide food from all over China and our specialties include Xiaolongb
22、ao and Won-Ton soup. We also offer a great variety of other Chinese traditional foods with super flavors. A balanced diet in our restaurant will give you enough energy as well as fiber. This is a fun place to eat in, especially at lunchtime when its filled with people, locals and tourists
23、alike, giving the place a lively atmosphere. Best service is guaranteed. Our restaurant is by the lakeside with great views of Hangzhous most famous site. Why not pay us a visit?1.本篇书面表达属于提纲作文的应用文写作。本文写作目的明确,广告特征明显,所选用的文字生动、地道。2.语言规范,开头自然。本文使用了一些专业的好句式,如“Once tasted, always loved.” 重视谋篇布局,
24、长短句、句式使用合理。3.用词准确,连贯自然。语言和内容融为一体。依据提示准确把握了时态。用适当的情态动词填空1.I lived with my sister this summer and didnt have to pay rent. So I save most of my salary.2.I promised to get there before 5 oclock, but now the traffic is still so heavy. They be waiting for me impatiently. 3.I have helpe
25、d her, but I never could.4.The Smiths went to the country for the weekend as they didnt go to the office.5.My parents never remember my telephone number, and they always look it up.6.Bobby not have told me your secret, but he meant no harm.7.If you go, at least wait until the night.8.You f
26、ollow me if I am right.9. you like to have a walk with us this evening?10.Mr Wang, I will go and fetch four chairs for the meeting. You fetch four, two will do. 【答案】 1.was able to2.must3.ought to4.have to5.have to6.should7.must8.must / have to9. Would10.neednt温馨贴士本课时是一节写作课,核心部分为“广告写作”,知识结构图解如下:- 7 - 版权所有高考资源网