高一英语优质课件：UNIT1 ADVERTISING-READING 1.ppt

1、Enjoy a group of picturesEnjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!Sedal ShampooEverything is possible!Commercial advertisementsMore ads for you to discuss:Protect water,Protect ourselves.think about a good slogan for each adTaiwan,China!Stop smokingTo protect our environment!

2、Public service advertisements (PSAs)Look at the four ads on P1 and decide which type they belong to.Earth DaySay No to DrugsOxlin AirlinesSoft Shine ShampooCommercial advertisementsPSAsWhat may be talked about in this expository writing?Prediction:advertisementsReading strategy:reading expository wr

3、iting（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the writing:Subject Introduction of the subjectSupporting detailsConclusionParagraph 1Paragraph 2Paragraph 3-4Paragraph 5Fast-reading1.What does PSA stand for?Public service advertisement.3.Where are advertisements us

4、ually found?They are usually found in newspapers and magazines,on the Internet,radio and television.2.When did China begin a nationwide public service advertising campaign?In 1996.Read the passage again and fill in the numbered blanks no more than three words.Careful reading:2_Something using 3 _ to

5、 persuade people to buy a product or service,or to believe in an idea.Types/categories4_ 5_FeaturesTitle 1_Commercial advertisementsPublic service advertisementsTo advertise a product or serviceTo teach us and help us6_Not telling peopleNot telling people77_88_People learning a lot by following the

6、advice they givelead better livesAdvertisementsDefinitionWords and picturesBeing helpfulBeing helpfulthe complete truththe complete truthAimsadvertisevt.L10run vt.L11affectvt.L12complete adj.L13cheatvt.L14lievi.L16meanv.L16Checkinginnocent adj.L16cook n.L21comment n.L23trick n.L25though adv.L27 bene

7、fit vt.L38promote vt.L41Even if an ad does not lie lie:lied,lied,lying vi.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay,lain,lying vi.平躺He has lain in bed since this morning.lay:laid,laid,laying vt.放置,下蛋He laid his hand on my shoulder.He _ the book on the desk and told me tha

8、t he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlyingbe used to sth L1so that L2do research on sth L3 share with L5persuadeto do L6believe in L7pay for L10for free L11be meant to do L11protect from L14be aware of L15even if L15fool sb into doing L17be proud of L 20feel

9、pleased with L 23make a connection with L 24fall for L25play tricks on L26aim to do L 29lead a life L29such as L33deal with L 34encourage sb to do L35follow the advice L39when it comes to L41be a slave to sb/sth L421.Nowadays,we can find advertisements almost wherever we go.2.I have some very import

10、ant information toshare with you.Translation:我有很多事情要和你讨论。I have a lot to discuss with you.no matter where we go3.A commercial ad is one.Translation:这个问题是你为了给我们详细解释而不得不进行研究的问题。This issue is one which you have to do some research on to give us detailed explanation.4.Not all ads play tricks on us thoug

11、h.All ads dont play tricks on us though.None of ads play tricks on us though.5.but they are made to serve the public.It is embarrassing to_ in the classroom when Im late for class.A.be made stand B.make standingC.make to stand D.be made to standbut advertisers make PSAs serve the public.1.You should

12、 _ your books_ your desk-mate.2.I _ getting up early in the morning.3.He _ finish the project ahead of time,but he failed.4.I will never _ the words of door-to-door salesman.sharewitham used tomeant tofall forExercise for consolidation:be used to do research on play tricks onsharewith encourage beli

13、eve in lie for free protect from mean tobe aware of make a connection with fall forbelieve in is aware offor freedo research onprotectfrom5.I never _ God.6.She _ the danger around her.7.You will get a book _.8.The teacher asked us to _ environment protection.9.The special clothes will _ you _ being attacked by wild animals.10.You are actually _ her laziness if you do everything for her.11.She _ to us about what she did just now.12.Dont _ me!I am angry!13.If the machine _the electricity,it will work.encouragingliedplay tricks onmakes a connection withFinish C1,C2,and D on page 4Homework